Gozoop - Twitter Trend Case Study Xpress money   #i-wantfreedomfrom
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Gozoop - Twitter Trend Case Study Xpress money #i-wantfreedomfrom

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The objective was to optimise the Independence Day fervor on Twitter and engage with Twitteratis talking about Independence Day. The participating audience was expected to be primarily Indians and ...

The objective was to optimise the Independence Day fervor on Twitter and engage with Twitteratis talking about Independence Day. The participating audience was expected to be primarily Indians and Pakistanis and we decided to interact with them by asking them a simple question i.e. ‘what do you need freedom from’?

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Gozoop - Twitter Trend Case Study Xpress money #i-wantfreedomfrom Presentation Transcript

  • 1. #IWantFreedomFrom - Case Study
  • 2. Overview Concept: • Xpress Money was celebrating #FreedomWeek and as a part of the celebration it wished to know things from which people wanted freedom Objective: • Engage followers on the eve of Independence Day • To know the general opinion of users on what they needed freedom from
  • 3. Execution • On the 14th of August, the first tweet was posted to spread awareness about the contest • Once the contest went live, fans were provided with scenarios and tweets at regular intervals to aid them with direction on what to tweet • The contest went on for 4 days, from 14th August to 17th August 2013 • Every day 2 winners were selected and accordingly notified
  • 4. Tweets posted by Xpress Money
  • 5. Analytics • Trended in India on the 16th and 17th of August, 2013 • Recorded over 2700 tweets • Received a total of 372 Entries • 3.09 million timeline deliveries • 2.7k Mentions
  • 6. Analytics Overview
  • 7. Trends!
  • 8. And the Trend continued..
  • 9. And went on…
  • 10. Top Contributors
  • 11. Popular ones
  • 12. Elements of Success • Identify the tweeps and ask them to participate • Engage with users and Retweet tweets • Tweet at specific intervals & ensure not overdo it • Create a user friendly hashtag that would appeal to users
  • 13. Thank you Gozoop is a full service digital agency having its presence in India, Dubai and Singapore. Contact us at Contact[at]gozoop[dot]in