Overview Online promotions of ‘World Vegetarian Day’. An application was designed considering famous Rajdhani Thali dishes & had asked our fans/followers to add their flavour to them. (Timeframe - 3 Days) Twitter contest was conducted to promote the offer at Rajdhani Thali. (Timeframe - 9 hours) Posting strategy was developed in order to promote ‘World Vegetarian day’ & the contest. (Timeframe - 3 days) The offer was listed on food review websites such as burrp.com, zomato.com, timescity.com, buzzintown.com, etc.
Posting Strategy 3 Posts were used to promote VEGETARIANISM for 3 days before World Vegetarian Day. These posts were Rajdhani Thali’s branded posts. The comments received where in support to the day.
Contest ConceptConcept: Add your own flavour to the famous Rajdhani Thali dishes and stand a chance to win a +1 Rajdhani Thali voucher
Facebook Application Tab Views Tab IconApp usage Entries received were 115+. 418 views on the application tab. 300+ application users.
Before the contest Teaser post before the contest.
The contest Fans were excited to submit their entries. Eagerness to know the results on 1st October, 2012.
Announcement Of The Winners3 Winners were announced on 1st October, 2012 i.e. World Vegetarian Day
Twitter Contest New followers: 15+ Hashtag mentions: 120+ Mentions to the brand i.e. @Rajdhani_thali: 93% Contest Timeframe - 9 hours 160+ tweets were generated 64,159 impressions of the hashtag, reaching an audience of 16,671 twitter users (source: www.hashtracking.com) World Vegetarian Day Offer was also promoted (retweets were received) #MyFavouriteVegetableIs
Offline Offer Online promotion was done of thevoucher. An user was required to take a printout of the voucher & redeem the offerat Rajdhani Thali outlets. There were various queries about the offer. Positive comments were seen on the offer. The queries were addressed in the comments. The offer had reached out to 4000+ fans on Facebook & went 5% viral as well.
The Event Listings(offer)Event Details: Khandani Rajdhani, the kings of thali is celebratingWorld Vegetarian Day with an exciting offer of having 1 thali andgetting another 1 for free.Event listings were created on
Rajdhani celebrates World Vegetarian DayVarious releases were done about the offer on World Vegetarian Day.http://chennaionline.com/City360/Food-Corner/20120729120744/Celebrate-World-Vegetarian-Day-at-Rajdhani.colhttp://www.fnbnews.com/article/detnews.asp?articleid=32626&SectionId=1http://www.buzzintown.com/bangalore/event--hearty-meal-rajdhani-restaurant-world-vegetarian/id--678182.htmlhttp://www.newswala.com/India-National-News/Rajadhani-celebrates-World-Vegetarian-Day-18468.htmlhttp://chefatlarge.in/listings/celebrate-world-vegetarian-day-with-a-hearty-meal-at-rajdhani-thali-restaurant.htmlhttp://www.indiablooms.com/LifestyleDetailsPage/2012/lifestyleDetails280912c.php
Results-Facebook: The contest helped to generate a buzz about World Vegetarian Day.- The fans were asking about offers on this day. (1st October, 2012)- New followers on Twitter.- Good brand exposure on social media covering PR websites.- The offer reached out to the audience.- A curiosity was observed among the fans on Facebook. The offer wasannounced 1 day before ‘World Vegetarian Day’.