• Save
Swaad kesariya   the winter food festival
Upcoming SlideShare
Loading in...5
×
 

Swaad kesariya the winter food festival

on

  • 583 views

SWAAD KESARIYA was about indulging in the season’s warmest flavors, festivities and fun at Rajdhani’s Winter Fest! Just the perfect time to savormouth-watering SurtiUndhiyu, Gajarka Halwa, Lilwanu ...

SWAAD KESARIYA was about indulging in the season’s warmest flavors, festivities and fun at Rajdhani’s Winter Fest! Just the perfect time to savormouth-watering SurtiUndhiyu, Gajarka Halwa, Lilwanu Shaak, SuwaJalariya, MuliParathaand many more, made from the finest ingredients available exclusively in winter.

Statistics

Views

Total Views
583
Views on SlideShare
581
Embed Views
2

Actions

Likes
1
Downloads
0
Comments
0

1 Embed 2

http://www.innocute.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Swaad kesariya   the winter food festival Swaad kesariya the winter food festival Presentation Transcript

  • Case Study: ‘Swaad Kesariya – The Winter Food Festival’ From 14th to 31st December 2012
  • Online Platforms involved for the event promotions:- Facebook Twitter YouTube Pinterest Foursquare Event listings on food review websitesConcept:- To promote the winter food festival online, generate awareness about the event specials (winter delicacies) & drive offline footfalls.
  • Online Concepts’ Details:-Facebook Contest: Share your winter food delicacies that would help youkeep the winter blues away.Facebook menu app: The winter food specials/delicacies wererepresented in an app.Twitter Contest: #ILoveWintersBecauseOnline promotions: Online promotions were based on the winterspecials at Rajdhani Thali i.e. Surti Undhiyu, Gajar ka Halwa, Lilwa nuShaak, Suwa Jalariya, Muli Paratha and many more.Foursquare: An exciting offer of 10% discount on your Thali only duringthe winter food festival.
  • Plan of action:1. Online Teaser Post2. Online skinning of the event (Facebook, Twitter, YouTube & Foursquare)3. The event announcement post4. Facebook event creation5. Facebook contest announcement6. Online promotions of the festival special delicacies7. Activation of Foursquare offer
  • Facebook Contest Application:-The application was designed to promote:Event food delicacies/specials.Foursquare offer at the bottom to extend itsonline exposure.The app was sharable on Facebook & Twitter.The contest statistics:-Total Entries: 1763,322+ views on the Facebook timeline.Tab views: 354+New Likes from 14th Dec - 31st Dec: 340+An average post reach was 1,000+ fansWeekly total reach was 12,000+ fans
  • Facebook Menu Application:- The application’s motive was to showcase the winter specials on a one tab. Easy to navigate & know about the festival menu. Total tab views were 149+ The Foursquare offer was promoted on the menu app too. The app was sharable on Facebook & Twitter.
  • Online Promotional Creatives:-Concept Line: -Spread the warmth at Rajdhani Thali!
  • Facebook Event:- An event was created with all the promotional links of the Facebook contest, Menu Tab, Foursquare offer & participating Rajdhani outlets. 89 Fans had joined the event.
  • Foursquare offer:- Offer views: 182 Offer unlocks: 119Just check-in & claim the offer at any of the Rajdhani outlets.The offer was promoted via Facebook posts, online skinning creatives onTwitter + Foursquare banner + the Facebook contest & the Menu tab.
  • Twitter Contest:-Hashtag: #ILoveWintersBecauseNew Followers: 15+Total mentions on the hashtag: 120+Brand mentions were 80-85%Impressions on the hashtag were 49,623+Reached an audience of 13,868 users.
  • Website Statistics:- 14th - 31st December vs 1st -13th DecemberWebsite visits: 14,369 (0.55% increase)Unique visits: 12,034Page views: 61,753 (7.34% increase)Pages/Visit: 4.30 (6.75% increase) www.rajdhani.co.in79.07% New visitors (i.e. 11,362)Top 3 cities were: Bangalore, Mumbai & Delhi.
  • Success!Campaign Results:-The festival specials were promoted online.Offline footfalls were generated using the Foursquare offer.Online queries were addressed using the Facebook menu tab.A decent number of website visitors.The contest specials were promoted using the Facebook contest, FacebookMenu tab, Online creatives & the Twitter contest #ILoveWintersBecause.
  • Thank YouFollow at:Facebook: www.facebook.com/RajdhaniRestaurantsTwitter: www.twitter.com/Rajdhani_ThaliPinterest: www.pinterest.com/rajdhanithaliYouTube: www.youtube.com/rajdhanirestaurants