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Social Media Optimization is all about being HUMAN

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Presentation on Social Media Optimization, Social Media Marketing, Growing social media presence , need of social media marketing. online marketing, social media marketing company.

Presentation on Social Media Optimization, Social Media Marketing, Growing social media presence , need of social media marketing. online marketing, social media marketing company.

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  • reaaly very nice slides for everyone..
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  • Very nice and interesting presentation. Any chance of getting a copy? Would like to show to show my classmates at business school.
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  • It is a very good presentation with clear and crisp information. The social media marketing is increasing rapidly. As it is quick and widely used by everyone around the world.
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    Social Media Optimization is all about being HUMAN Social Media Optimization is all about being HUMAN Presentation Transcript

    • Social Media Optimization
    • “I hear YouTube, Twitter and Facebook are merging to form a super-social media site -YouTwitFace.”− Conan O'Brien, The Tonight Show, June 2, 2009.
    • Social Media…it’s a beautiful world
    • 640 Tweets per second posted on Twitter
    • 1.5 million Subscribers2 billion videos watched everyday24 hours of video uploaded per minand it keeps getting better…
    • and this is where they all get it wrong.
    • It’s not about Eye Balls
    • It’s not about the Number of hits
    • It’s about being Human
    • Sales | ROI | Bottom lineWRONG
    • Connecting | Listening | EngagingRIGHT
      The Secret: Connecting, Listening and Engaging leads to increased Sales, ROI and Bottom Line in the long run
    • Now that we have got our objectives right, let’s see how we can rightly use the different avenues of social media
    • Facebook is a social network where every consumer becomes your PR manager
    • Facebook is all about…
      • Creating Conversations
      • Listening to Conversations
      • Letting fans have their own conversation
      • Engaging with fans along with Facebook Applications and contests
      • Providing opportunities for fans to advocate your brand through likes and comments
    •   Mathematically speaking,
       
      • There are 500 million active Facebook Users
      • 33% of Facebook users are fans of brands
      • Survey shows that the #1 reason users become Fans are to get special offers and promotions
      • Research shows that an average Facebook Fan is worth $3.60 of Marketing Money every year
    • BRANDS that are doing it right on Facebook
    • More warmth. Less Spam
    • Fans like free stuff
    • Involve your Fans
    • Care for your Fans
    • Let your fans speak freely
    • Educate your Fans
    • Twitter is a text message to the entire world
    • Twitter is all about
      • One on one conversations with Prospects
      • Listening and Solving customer complaints
      • Listening to customer suggestions
      • Sharing valuable information
    • Mathematically speaking
      • 140 characters is the maximum length of a Twitter Tweet
      • There are 106 millions users on Twitter
      • 70 million Tweets are sent everyday
      • That’s 640 Tweets per second
      • An estimated 1 million active Indian users on Twitter
    • BRANDS that are doing it right on Twitter
    • Solve Customer Complaints
    • Brand Recall Campaigns
    • Share valuable information
    • Listen to customer suggestions
    • You Tube
    • YouTube is all about
      • Being Interactive
      • Going viral
      • Live demos
      • Call to action
    • Mathematically Speaking
      • Youtube is the second largest search engine in the world
      • 24 hours of video are uploaded on Youtube every minute
      • It would take you 1,700 years to watch all the Youtube videos
      • “Bad Romance” by Lady Gaga has more than 220 million clicks till date
    • BRANDS that are doing it right on Youtube
    • Be Interactive
    • Going viral
    • Demos and Tutorials
    • Call to action
    • Blogosphere
    • We are because we Blog
    • Blogosphere is all about
      • Providing useful industry information
      • Listening and involving your prospects
      • Reading and responding to posts about you
    • Mathematically speaking,
       
      • 200 million blogs indexed by Technorati
      • 54% bloggers post or tweet daily
      • 34% of bloggers have posted information about products or brands at least once
    • BRANDS that are doing it right on Blogosphere
    • And then there is more…
    • HUMANISE YOUR BRAND WITH
      Socialize: www.gozoop.com
      Write: rohan@gozoop.com
      Call: (91) 9819770900