Social Media Optimization<br />
“I hear YouTube, Twitter and Facebook are merging to form a super-social media site -YouTwitFace.”− Conan O'Brien, The Ton...
Social Media…it’s a beautiful world<br />
640 Tweets per second posted on Twitter<br />
1.5 million Subscribers2 billion videos watched everyday24 hours of video uploaded per minand it keeps getting better…<br />
and this is where they all get it wrong.<br />
It’s not about Eye Balls<br />
It’s not about the Number of hits<br />
It’s about being Human<br />
Sales     |     ROI     |     Bottom lineWRONG<br />
Connecting    |    Listening      |   EngagingRIGHT<br />The Secret: Connecting, Listening and Engaging leads to increased...
Now that we have got our objectives right, let’s see how we can rightly use the different avenues of social media<br />
Facebook is a social network where every consumer becomes your PR manager<br />
      Facebook  is all about…<br /><ul><li>Creating Conversations
Listening  to Conversations
Letting fans have their own conversation
Engaging with fans along with Facebook Applications and contests
Providing opportunities for fans to advocate your brand through likes and comments</li></li></ul><li>      Mathematically ...
33% of Facebook users are fans of brands
Survey shows that the #1 reason users become Fans are to get special offers and promotions
Research shows that an average Facebook Fan is worth $3.60 of Marketing Money every year</li></li></ul><li>BRANDS that are...
More warmth. Less Spam<br />
Fans like free stuff<br />
Involve your Fans<br />
Care for your Fans<br />
Let your fans speak freely<br />
Educate your Fans<br />
Twitter is a text message to the entire world<br />
      Twitter is all about<br /><ul><li>One on one conversations with Prospects
Listening and Solving customer complaints
Listening to customer suggestions
Sharing valuable information</li></li></ul><li>       Mathematically speaking<br /><ul><li>140 characters is the maximum l...
There are 106 millions users on Twitter
70 million Tweets are sent everyday
That’s 640 Tweets per second
An estimated 1 million active Indian users on Twitter</li></li></ul><li>BRANDS that are doing it right on Twitter<br />
Solve Customer Complaints<br />
Brand Recall Campaigns<br />
Share valuable information<br />
Listen to customer suggestions<br />
You Tube<br />
      YouTube is all about<br /><ul><li>Being Interactive
Going viral
Live demos
Call to action</li></li></ul><li>Mathematically Speaking<br /><ul><li>Youtube is the second largest search engine in the w...
24 hours of video are uploaded on Youtube every minute
It would take you 1,700 years to watch all the Youtube videos
“Bad Romance” by Lady Gaga has more than 220 million clicks till date</li></li></ul><li>BRANDS that are doing it right on ...
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Social Media Optimization is all about being HUMAN

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Presentation on Social Media Optimization, Social Media Marketing, Growing social media presence , need of social media marketing. online marketing, social media marketing company.

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  • reaaly very nice slides for everyone..
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  • Very nice and interesting presentation. Any chance of getting a copy? Would like to show to show my classmates at business school.
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  • It is a very good presentation with clear and crisp information. The social media marketing is increasing rapidly. As it is quick and widely used by everyone around the world.
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    oscar.aldaiz@imnbiz.com
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  • I would really like to use your presentation, to educate my company, can you send me a copy of the presentation.

    Oscar
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Transcript of "Social Media Optimization is all about being HUMAN"

  1. 1. Social Media Optimization<br />
  2. 2. “I hear YouTube, Twitter and Facebook are merging to form a super-social media site -YouTwitFace.”− Conan O'Brien, The Tonight Show, June 2, 2009.<br />
  3. 3. Social Media…it’s a beautiful world<br />
  4. 4.
  5. 5. 640 Tweets per second posted on Twitter<br />
  6. 6. 1.5 million Subscribers2 billion videos watched everyday24 hours of video uploaded per minand it keeps getting better…<br />
  7. 7.
  8. 8.
  9. 9. and this is where they all get it wrong.<br />
  10. 10.
  11. 11. It’s not about Eye Balls<br />
  12. 12. It’s not about the Number of hits<br />
  13. 13. It’s about being Human<br />
  14. 14.
  15. 15. Sales | ROI | Bottom lineWRONG<br />
  16. 16. Connecting | Listening | EngagingRIGHT<br />The Secret: Connecting, Listening and Engaging leads to increased Sales, ROI and Bottom Line in the long run<br />
  17. 17. Now that we have got our objectives right, let’s see how we can rightly use the different avenues of social media<br />
  18. 18.
  19. 19. Facebook is a social network where every consumer becomes your PR manager<br />
  20. 20. Facebook is all about…<br /><ul><li>Creating Conversations
  21. 21. Listening to Conversations
  22. 22. Letting fans have their own conversation
  23. 23. Engaging with fans along with Facebook Applications and contests
  24. 24. Providing opportunities for fans to advocate your brand through likes and comments</li></li></ul><li>  Mathematically speaking, <br /> <br /><ul><li>There are 500 million active Facebook Users
  25. 25. 33% of Facebook users are fans of brands
  26. 26. Survey shows that the #1 reason users become Fans are to get special offers and promotions
  27. 27. Research shows that an average Facebook Fan is worth $3.60 of Marketing Money every year</li></li></ul><li>BRANDS that are doing it right on Facebook<br />
  28. 28. More warmth. Less Spam<br />
  29. 29. Fans like free stuff<br />
  30. 30. Involve your Fans<br />
  31. 31. Care for your Fans<br />
  32. 32. Let your fans speak freely<br />
  33. 33. Educate your Fans<br />
  34. 34.
  35. 35. Twitter is a text message to the entire world<br />
  36. 36. Twitter is all about<br /><ul><li>One on one conversations with Prospects
  37. 37. Listening and Solving customer complaints
  38. 38. Listening to customer suggestions
  39. 39. Sharing valuable information</li></li></ul><li> Mathematically speaking<br /><ul><li>140 characters is the maximum length of a Twitter Tweet
  40. 40. There are 106 millions users on Twitter
  41. 41. 70 million Tweets are sent everyday
  42. 42. That’s 640 Tweets per second
  43. 43. An estimated 1 million active Indian users on Twitter</li></li></ul><li>BRANDS that are doing it right on Twitter<br />
  44. 44. Solve Customer Complaints<br />
  45. 45. Brand Recall Campaigns<br />
  46. 46. Share valuable information<br />
  47. 47. Listen to customer suggestions<br />
  48. 48.
  49. 49. You Tube<br />
  50. 50. YouTube is all about<br /><ul><li>Being Interactive
  51. 51. Going viral
  52. 52. Live demos
  53. 53. Call to action</li></li></ul><li>Mathematically Speaking<br /><ul><li>Youtube is the second largest search engine in the world
  54. 54. 24 hours of video are uploaded on Youtube every minute
  55. 55. It would take you 1,700 years to watch all the Youtube videos
  56. 56. “Bad Romance” by Lady Gaga has more than 220 million clicks till date</li></li></ul><li>BRANDS that are doing it right on Youtube<br />
  57. 57. Be Interactive<br />
  58. 58. Going viral<br />
  59. 59. Demos and Tutorials<br />
  60. 60. Call to action<br />
  61. 61. Blogosphere<br />
  62. 62. We are because we Blog<br />
  63. 63. Blogosphere is all about<br /><ul><li>Providing useful industry information
  64. 64. Listening and involving your prospects
  65. 65. Reading and responding to posts about you</li></li></ul><li> Mathematically speaking, <br /> <br /><ul><li>200 million blogs indexed by Technorati
  66. 66. 54% bloggers post or tweet daily
  67. 67. 34% of bloggers have posted information about products or brands at least once</li></li></ul><li>BRANDS that are doing it right on Blogosphere<br />
  68. 68.
  69. 69. And then there is more…<br />
  70. 70.
  71. 71.
  72. 72. HUMANISE YOUR BRAND WITH<br />Socialize: www.gozoop.com<br />Write: rohan@gozoop.com<br />Call: (91) 9819770900<br />

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