Campaign Report For
11th - 27th February
Synopsis
In Detail
Campaign Objectives
• To create awareness about the exclusive four part series on the reigning IPL
champions Kolkata Knigh...
Core Strategy
• To build up on the fact that two BIG things are coming together on Discovery
Channel i.e. Cricket and Boll...
Facebook Insights
• Total fan growth during the campaign: 152,583
• Talking about on our Facebook page has increased to 10...
Total engagement for the campaign:
• Total number of Likes on the Living With KKR posts: 33,548
• Total number of Comments...
Facebook Talking About
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Weekly Talking About
After the campaign
Before the camp...
Facebook Growth
0
200000
400000
600000
800000
1000000
1200000
Number of fans
After the campaign
Before the campaign
The fa...
Teaser Phase
Likes: 673
Comments: 40
Shares: 14
Likes: 384
Comments: 2
Shares: 2
Pre-Launch Phase
Likes: 3,951
Comments: 162
Shares: 212
Likes: 1092
Comments: 19
Shares: 34
Pre-Launch Phase
Likes: 1,132 Comments: 14 Shares: 61
Pre-Launch Phase
Likes: 5,412
Comments: 283
Shares: 213
Likes: 1,017
Comments: 21
Shares: 36
Video Posts on Facebook
Likes: 1,187
Comments: 26
Shares: 35
Likes: 678
Comments: 27
Shares: 32
Video Posts on Facebook
Likes: 209
Comments: 3
Shares: 14
Likes: 213
Comments: 5
Shares: 13
Countdown Posts
Likes: 2,677
Comments: 52
Shares: 87
Likes: 866
Comments: 16
Shares: 17
Likes: 977
Comments: 16
Shares: 36
Launch Phase
Likes: 3,477
Comments: 227
Shares: 151
Likes: 1,059
Comments: 19
Shares: 58
Launch Phase
Likes: 1,166
Comments: 27
Shares: 65
Likes: 1,013
Comments: 23
Shares: 33
Likes: 1,105
Comments: 37
Shares: 47
Launch Video Posts
Likes: 794
Comments: 19
Shares: 16
Likes: 252
Comments: 5
Shares: 2
5 Lakh Fans
Likes: 1,653 Comments: 26 Shares: 105
6 Lakh Fans
Likes: 1,317 Comments: 122 Shares: 22
KKR Reposts
Likes: 559
Comments:
Shares: 47
Likes: 1,072
Comments: 27
Shares: 50
Likes: 882
Comments: 12
Shares: 32
Positive Response
Twitter Insights
• Timeline Deliveries: 14,129,692
• Reach: 1,325,979 (More than 1.3 Million people on Twitter)
• Number o...
Pre-Launch Tweets
Pre-Launch Tweets
Pre-Launch Tweets
Pre-Launch – Twitter Response
Live Tweeting
Live Tweeting
#DiscoveryLivingWithKKR
Trending
#DiscoveryLivingWithKKR was trending in
India and Mumbai for one hour after the first
epi...
YouTube Videos
YouTube Videos
Video Titles Views Likes
Living With KKR - Promo 3,170 25
Living With KKR - Exclusive Promo 104,719 53
Livi...
YouTube Videos
Video Titles Views Likes
Living With KKR - Exclusive Clip 2,895 23
Living With KKR - SRK Missed Call 846 10...
YouTube Analytics
YouTube Views
YouTube Demographics
#ThankYou
Living with KKR
Living with KKR
Living with KKR
Living with KKR
Living with KKR
Upcoming SlideShare
Loading in …5
×

Living with KKR

558
-1

Published on

To create awareness about the exclusive four part series on the reigning IPL champions Kolkata Knight Riders. Diverting people from the online community to watch the programme with
interesting campaign to get maximum reach and viewership.To get more interaction on the social media platforms and encourage fans to
participate actively on the page.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
558
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Living with KKR

  1. 1. Campaign Report For 11th - 27th February
  2. 2. Synopsis
  3. 3. In Detail
  4. 4. Campaign Objectives • To create awareness about the exclusive four part series on the reigning IPL champions Kolkata Knight Riders. • Diverting people from the online community to watch the programme with interesting campaign to get maximum reach and viewership. • To get more interaction on the social media platforms and encourage fans to participate actively on the page.
  5. 5. Core Strategy • To build up on the fact that two BIG things are coming together on Discovery Channel i.e. Cricket and Bollywood. • To highlight KKR’s transformation from a Motley crew of struggling players to the formidable champions they now are – As that was the theme of the series • #DiscoveryLivingWithKKR was used officially to spread the message on Facebook and Twitter.
  6. 6. Facebook Insights • Total fan growth during the campaign: 152,583 • Talking about on our Facebook page has increased to 105,531 • Average campaign reach for Living with KKR: 359,340 • Total reach for all the Living With KKR Posts: 6,788,288
  7. 7. Total engagement for the campaign: • Total number of Likes on the Living With KKR posts: 33,548 • Total number of Comments on the Living With KKR posts: 1,123 • Total number of Shares on the Living With KKR posts: 1,154 Average number of engagement per post: • Average number of Likes per post: 1,198 • Average number of Comments per post: 40 • Average number of Shares per post: 41 Facebook Insights
  8. 8. Facebook Talking About 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Weekly Talking About After the campaign Before the campaign The talking about on our Facebook page increased from 75,455 TO 1,05,531
  9. 9. Facebook Growth 0 200000 400000 600000 800000 1000000 1200000 Number of fans After the campaign Before the campaign The fan growth on our Facebook page had risen from 455,616to 608,919
  10. 10. Teaser Phase Likes: 673 Comments: 40 Shares: 14 Likes: 384 Comments: 2 Shares: 2
  11. 11. Pre-Launch Phase Likes: 3,951 Comments: 162 Shares: 212 Likes: 1092 Comments: 19 Shares: 34
  12. 12. Pre-Launch Phase Likes: 1,132 Comments: 14 Shares: 61
  13. 13. Pre-Launch Phase Likes: 5,412 Comments: 283 Shares: 213 Likes: 1,017 Comments: 21 Shares: 36
  14. 14. Video Posts on Facebook Likes: 1,187 Comments: 26 Shares: 35 Likes: 678 Comments: 27 Shares: 32
  15. 15. Video Posts on Facebook Likes: 209 Comments: 3 Shares: 14 Likes: 213 Comments: 5 Shares: 13
  16. 16. Countdown Posts Likes: 2,677 Comments: 52 Shares: 87 Likes: 866 Comments: 16 Shares: 17 Likes: 977 Comments: 16 Shares: 36
  17. 17. Launch Phase Likes: 3,477 Comments: 227 Shares: 151 Likes: 1,059 Comments: 19 Shares: 58
  18. 18. Launch Phase Likes: 1,166 Comments: 27 Shares: 65 Likes: 1,013 Comments: 23 Shares: 33 Likes: 1,105 Comments: 37 Shares: 47
  19. 19. Launch Video Posts Likes: 794 Comments: 19 Shares: 16 Likes: 252 Comments: 5 Shares: 2
  20. 20. 5 Lakh Fans Likes: 1,653 Comments: 26 Shares: 105
  21. 21. 6 Lakh Fans Likes: 1,317 Comments: 122 Shares: 22
  22. 22. KKR Reposts Likes: 559 Comments: Shares: 47 Likes: 1,072 Comments: 27 Shares: 50 Likes: 882 Comments: 12 Shares: 32
  23. 23. Positive Response
  24. 24. Twitter Insights • Timeline Deliveries: 14,129,692 • Reach: 1,325,979 (More than 1.3 Million people on Twitter) • Number of Tweets: 10,285 • Contributors: 1,124 • Number of followers increased: 770
  25. 25. Pre-Launch Tweets
  26. 26. Pre-Launch Tweets
  27. 27. Pre-Launch Tweets
  28. 28. Pre-Launch – Twitter Response
  29. 29. Live Tweeting
  30. 30. Live Tweeting
  31. 31. #DiscoveryLivingWithKKR Trending #DiscoveryLivingWithKKR was trending in India and Mumbai for one hour after the first episode of the show
  32. 32. YouTube Videos
  33. 33. YouTube Videos Video Titles Views Likes Living With KKR - Promo 3,170 25 Living With KKR - Exclusive Promo 104,719 53 Living With KKR - From Tears to Triumph 3,996 28 Living With KKR - Promo 1,893 10 Living With KKR - Kolkata 112,597 30
  34. 34. YouTube Videos Video Titles Views Likes Living With KKR - Exclusive Clip 2,895 23 Living With KKR - SRK Missed Call 846 10 Living With KKR - SRK Message 2,834 28 Living With KKR -- IPL Auction 982 10 Living With KKR -- Gautam Gambhir 1248 13
  35. 35. YouTube Analytics
  36. 36. YouTube Views
  37. 37. YouTube Demographics
  38. 38. #ThankYou
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×