Gangnam Style Video Contest         -Deal of the Day is a division of Souq.com                 -    It offers exclusive de...
OBJECTIVES• Increase interaction with existing fans• Generate leads• Increase Fan base
The Campaign• The main idea of the campaign was to bank on the  virality of the most viewed video on  YouTube, Gangnam Sty...
Promotional ApproachVarious mediums were used to promote thiscontest• Wall Post• Newsletter• Facebook Ads
CUSTOM WALL POSTS
NEWSLETTER
FACEBOOK ADSFacebook ads were used to achieve severalobjectives:• Target exact demographic of potential buyers  of Souq.co...
RESULTS• Likes on the page increased by 4000• 51% increase in ‘Talking About Us’• 380 entries were noted in the contest
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Gangnam style video contest case gozoop

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Gangnam style video contest case gozoop

  1. 1. Gangnam Style Video Contest -Deal of the Day is a division of Souq.com - It offers exclusive deals- Through this contest, it generated overwhelming response and leads - A significant increase in fan base was recorded .
  2. 2. OBJECTIVES• Increase interaction with existing fans• Generate leads• Increase Fan base
  3. 3. The Campaign• The main idea of the campaign was to bank on the virality of the most viewed video on YouTube, Gangnam Style by PSY• A Gangnam Style Video Contest was conceptualized, wherein the user has to upload a short video of performing the Gangnam Style dance• The best entry wins a Samsung Galaxy S3 smartphone
  4. 4. Promotional ApproachVarious mediums were used to promote thiscontest• Wall Post• Newsletter• Facebook Ads
  5. 5. CUSTOM WALL POSTS
  6. 6. NEWSLETTER
  7. 7. FACEBOOK ADSFacebook ads were used to achieve severalobjectives:• Target exact demographic of potential buyers of Souq.com• Increase the fan base• Promote the contest
  8. 8. RESULTS• Likes on the page increased by 4000• 51% increase in ‘Talking About Us’• 380 entries were noted in the contest

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