Your SlideShare is downloading. ×
Gangnam style video contest case gozoop
Gangnam style video contest case gozoop
Gangnam style video contest case gozoop
Gangnam style video contest case gozoop
Gangnam style video contest case gozoop
Gangnam style video contest case gozoop
Gangnam style video contest case gozoop
Gangnam style video contest case gozoop
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Gangnam style video contest case gozoop

294

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
294
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Gangnam Style Video Contest -Deal of the Day is a division of Souq.com - It offers exclusive deals- Through this contest, it generated overwhelming response and leads - A significant increase in fan base was recorded .
  • 2. OBJECTIVES• Increase interaction with existing fans• Generate leads• Increase Fan base
  • 3. The Campaign• The main idea of the campaign was to bank on the virality of the most viewed video on YouTube, Gangnam Style by PSY• A Gangnam Style Video Contest was conceptualized, wherein the user has to upload a short video of performing the Gangnam Style dance• The best entry wins a Samsung Galaxy S3 smartphone
  • 4. Promotional ApproachVarious mediums were used to promote thiscontest• Wall Post• Newsletter• Facebook Ads
  • 5. CUSTOM WALL POSTS
  • 6. NEWSLETTER
  • 7. FACEBOOK ADSFacebook ads were used to achieve severalobjectives:• Target exact demographic of potential buyers of Souq.com• Increase the fan base• Promote the contest
  • 8. RESULTS• Likes on the page increased by 4000• 51% increase in ‘Talking About Us’• 380 entries were noted in the contest

×