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http://www.afaqs.com/news/case_studies/index.html?mid=206 ...

http://www.afaqs.com/news/case_studies/index.html?mid=206

Dentzz Dental despite being a dental brand has a very active social media presence. Recently, its hashtag #ReplaceMovieNameWithSmile was trending in Mumbai for more than 24 hours, which in itself is a big achievement.

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Dentzz case study final Presentation Transcript

  • 1. Trending Hashtag – Case Study ReplaceMovieNameWithSmile
  • 2. Overview of the Study The #tag #ReplaceMovieNameWithSmile was launched on 23 June, 2012 The said #tag was started at around 11:45 am and was active for more than 24 hours It was trending #4 in Mumbai at 3 pm It was trending across India at 3.30 pm 1330+ Tweets, 1 million+ impressions and 100+ Retweets The main objective of starting the said #tag was to create engagement with the existing follower base and spread smiles 
  • 3. Total number of posts on the #tag1330+ #tag Impressions 1M+ ReTweets Trend Of Mentions100+
  • 4. 4 PM Hashtag stats5:15 PM Hashtag stats Source: http://hashtagbattle.com
  • 5. Mentions of the #Tag  Significant number of mentions were from these regions Region Mentions United States 774 (59.5% of total) India 495 (38.1% of total)
  • 6. Top Tweeps
  • 7. Citywise Trends
  • 8. India TrendTrending #2 at 3 pm Trending #1 at 3.30 pm
  • 9. Takeaways
  • 10. Thank You  Keep Tweeting!Follow GoZoop at: Follow DentzzDental at:facebook.com/GoZoop facebook.com/ DentzzDentaltwitter.com/GoZoop twitter.com/dentzzdental