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Products And Services
 

Products And Services

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Products And Services

Products And Services

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    Products And Services Products And Services Presentation Transcript

    • Products and Services BTEC National Travel and Tourism
    • Products and Services
      • Travel and Tourism products and services are targeted at customers in industry and the public
      • Let’s look at these two separately:
      • Industry
      • and Consumers
    • Industry: Private Sector
      • Business travel agents make travel and accommodation arrangements for commercial customers
      • Industry groups provide services to member organisations
      • Conference venues offer facilities and services to business organisations
    • Industry:Public Sector
      • Regional tourism organisations provide marketing services for travel and tourism businesses
      • Development agencies work with travel and tourism businesses to transform the regions
    • Industry:Public-Private Sector
      • Often the distinction between the two sectors is blurred
      • Some bodies are created from public and private sector organisations to offer services to industry
      • Destination Management Organisations provide marketing help for their members
    • Consumers
      • Tourist Information Centres promote local travel and tourism products and services to the public
      • Tour operators such as MyTravel and Thomson (TUI) create, arrange and run tours and travel programmes for consumers
      • These are offered to consumers through travel agents, or directly through the Internet, over the phone or through TV
    • Consumers
      • Retail travel agents such as Lunn Poly offer a link between tour operators and consumers
      • They provide general or niche products and services
      • Niche providers include agents such as Saga (catering for the over-50s) and Trailfinders (long-haul packages)
    • Consumers
      • Consultants Deloitte estimate that the last six years has seen a 20% fall in the number of people booking packages through travel agents
      • The Internet is a rapidly growing channel for travel and tourism firms to use to reach consumers
      • Trade associations often give information to consumers about products and services
    • Arts and Heritage
      • Museums, galleries, concert halls and theatres run events to appeal to travel and tourism consumers
      • Growing importance in recent years due to:
        • Lottery funding to improve and regenerate
        • ‘ Place Marketing’ of major UK towns and cities, such as Leeds, Liverpool and Cardiff
        • More short break holidays being taken
    • Summary
      • Customers in industry and from the general public demand products and services from travel and tourism organisations
      • These organisations may be from the public sector or the private sector
      • Often the two sectors combine to provide services
    • Summary
      • Now go to the Activity to find out more about these organisations and the products and services they offer