Social Media Subcouncil: Capturing and Expanding Expertise March 16, 2009 Co-chairs: Joyce Bounds , VA Jeffrey Levy , EPA The subcouncil is organized under the Federal Web Managers Council to support the Web Managers Forum

Background New technologies exploding in use No. 1 topic among gov’t web managers Questions around: When to use How to use Security and blocked sites Integration into existing efforts and requirements Tasked by the Federal Web Managers Council to help collect and present information

New technologies exploding in use

No. 1 topic among gov’t web managers

Questions around:

When to use

How to use

Security and blocked sites

Integration into existing efforts and requirements

Tasked by the Federal Web Managers Council to help collect and present information

Goals Help define business case for gov’t Identify best practices for gov’t Identify roadblocks and potential solutions Build from Fed Web Mgrs Council papers Identify and recommend priorities among social media sites for government agencies to use

Help define business case for gov’t

Identify best practices for gov’t

Identify roadblocks and potential solutions

Build from Fed Web Mgrs Council papers

Identify and recommend priorities among social media sites for government agencies to use

Scope All Web 2.0 tools, whether “social” (social networking, blogs) or not (RSS, podcasts) Primary focus: federal gov’t All federal agencies fall under common laws Most info will apply to local and state, too

All Web 2.0 tools, whether “social” (social networking, blogs) or not (RSS, podcasts)

Primary focus: federal gov’t

All federal agencies fall under common laws

Most info will apply to local and state, too

Membership More than 30 web managers at federal, state, and local level Member criteria Interest and experience in social media (personally or professionally) No particular level w/in agencies Know gov’t Internet regulations (508, privacy, ID as gov’t info, etc.) Familiar with webcontent.gov Membership currently full

More than 30 web managers at federal, state, and local level

Member criteria

Interest and experience in social media (personally or professionally)

No particular level w/in agencies

Know gov’t Internet regulations (508, privacy, ID as gov’t info, etc.)

Familiar with webcontent.gov

Membership currently full

Deliverables Library on webcontent.gov For each tool (blog, wiki, podcast, etc.), specific to gov’t: Business case Best practices Case studies Fact sheets Measures of success Training Canned presentations Gov’t progress inventory w/points of contact Terms of service: who has ‘em and with whom? Action plan to overcome roadblocks Q&A via Forum calls Ongoing research and updates on new developments Recommended naming conventions Speakers bureau

Library on webcontent.gov

For each tool (blog, wiki, podcast, etc.), specific to gov’t:

Business case

Best practices

Case studies

Fact sheets

Measures of success

Training

Canned presentations

Gov’t progress inventory w/points of contact

Terms of service: who has ‘em and with whom?

Action plan to overcome roadblocks

Q&A via Forum calls

Ongoing research and updates on new developments

Recommended naming conventions

Speakers bureau

How to … Participate Everyone: Join the public wiki Comment on Subcouncil blog posts on GovLoop Government employees: options above plus Join Social Media group on forum.webcontent.gov Post to social media community blog on forum.webcontent.gov Keep up-to-date Read social media materials on webcontent.gov Read Subcouncil blog posts on GovLoop Follow the Subcouncil on Twitter Read ongoing research results on Subcouncil wiki

Participate

Everyone:

Join the public wiki

Comment on Subcouncil blog posts on GovLoop

Government employees: options above plus

Join Social Media group on forum.webcontent.gov

Post to social media community blog on forum.webcontent.gov

Keep up-to-date

Read social media materials on webcontent.gov

Read Subcouncil blog posts on GovLoop

Follow the Subcouncil on Twitter

Read ongoing research results on Subcouncil wiki