Emerging Technologies for Government Communications
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Emerging Technologies for Government Communications

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Emerging Technologies for Government Communications presented at the NC3C Summit on March 31, 2011.

Emerging Technologies for Government Communications presented at the NC3C Summit on March 31, 2011.

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Emerging Technologies for Government Communications Emerging Technologies for Government Communications Presentation Transcript

  • Emerging Technologies for Government Communications
    NC3C Conference, Fayetteville NC.
    March 31, 2011
  • ABOUT ME
    2
    Joseph Porcelli, Director of GovEngage
    GovEngage is the professional service group of
    GovDelivery and GovLoop.
    We optimize digital communication and engagement to effectively and efficiently engage stakeholders, fulfill mission objectives, and save money.
  • AGENDA
    3
    • Your Questions - My Goals
    • Gov 2.0 – Government AND Citizens
    • Data: Why you should be online
    • Thought Frameworks, Strategy, and Beliefs
    • My Story
    • Emerging Technologies
    • Workflow and Gear
    • Awesome Examples
    • The Silver Bullet
    • Resources
    • Q&A + Contact Info
  • YOUR QUESTIONS
    4
    • What is social media, which tools to use when?
    • How to do and integrate traditional and social media?
    • How do reach many effectively and quickly?
    • How do we reach people offline?
    • How do I convince my manager it’s worth it?
    • How do we with less money and more demands?
    • How do we leverage our resources and personnel?
    • How do I manage and prioritize my day and time?
    • How do we motivate others and myself?
    • How do we communicate in plain English?
    • What should we do when its gets ugly and political?
    • What do we do with inconsistencies and lack of focus?
  • MY GOALS
    Share my story
    Empower you with new ideas, tactics, tools, and confidence to move forward boldly
    Get us all one step closer to AMAZING open, participatory government
    5
  • Government 1.0
    6
  • Government 2.0
    7
  • Government & Citizens
    8
  • TRANSPARENT : OPEN : PARTICIPATORY
    9
  • How the Public Perceives Community Information Systems (Monitor Group)
    Surveys in Philadelphia, San Jose, and Macon show that those who believe city hall is forthcoming are more likely than others to feel good about: the overall quality of their community; the ability of the entire information environment of their community to give them the information that matters; the overall performance of their local government; and the performance of all manner of civic and journalistic institutions ranging from the fire department to the libraries to the local newspaper and TV stations.
    In addition, government transparency is associated with residents’ personal feelings of empowerment: Those who think their government shares information well are more likely to say that average citizens can have an impact on government.
    10
  • DATA: WHY YOU SHOULD BE ONLINE
    11
  • PEW: 2000 - 2010
    12
  • PEW: BROADBAND ODOPTION
    13
  • PEW: LOCAL USERS
    14
  • PEW: LOCAL NEW SOURCES
    15
    • 35% of mobile local news consumers feel they can have a big impact on their community (vs. 27% of other adults)
    • 65% feel it is easier today than five years ago to keep up with information about their community (vs. 47% of non-mobile connectors)
    • 51% use six or more different sources or platforms monthly to get local news and information (vs. 21%)
    • 75% use social network sites (vs. 42%)
    • 15% use Twitter (vs. 4%)
  • PEW: WHO’S ONLINE
    16
  • PEW: WHO’S ONLINE DIGGING DEEPER
    17
  • PEW: SOCIAL MEDIA
    18
  • PEW: GOVERNMENT USAGE
    19
  • PEW: CITIZEN GOV PREFERENCES
    20
  • PEW: CITIZENS FIND GOV INFO
    21
  • PEW: TYPES OF CITIZEN GOV USERS
    22
  • PEW: TYPES OF CITIZEN GOV USERS
    23
  • PEW: CITIZEN/GOV RECOMMENDATIONS
    24
  • Thought Frameworks and Strategy
    25
  • WHAT MATTERS!
    Mission Results
    Clicks, Opens, Subscribers, Page Views
    26
  • METHODOLOGY FORULA
    Easy
    Value Created
    Engagement:
    What is the value of each connection we’re making?
    Effectiveness:
    What is our total reach?
    Efficiency:
    What was the total cost of the communication?
    Net Value
    27
  • QUESTIONS TO ASK YOURSELF
    • Improve public health
    • Provide for secure retirement
    • More people get flu shots
    • More people apply for benefits online
    • Awareness of benefits of flu shots, clinic locations, and free shot programs
    • Awareness of benefit application form online
    28
  • HOW TO MAKE PROGRESS
    29
  • MAXIMIZE + OPTIMIZE
    30
  • SOCIAL MEDIA CAMPING ANOLOGY
    31
    • Camper = Wordpress/Drupal/Google Sites - Website
    • Fire Pit = Facebook/Ning- Where people gather to talk
    • Flares = Twitter/Digg- Drive traffic to your website
    • Fishing Pole =GovDelivery/Constant Contact – Automate communications and build your base
  • STRATEGIES
    32
    Leverage Technology to…
    • Help them help themselves and help you
    • Meet people where they arewhen they have pain and where you can add value
    • Figure it out together, ask for help, you will get it
    • Learn and share what you know and help others
    Do…
    • Keep it real and make it fun
    • Continually ask yourself “what’s missing”
    • Continually ask your stakeholders “what should we do next”
    • Be unreasonable and unstoppable
    Remember…
    • Technology can’t fixed botched programs
  • BELIEFS
    33
    MY BELIEFS:
    We (citizens) are more likely to take action in support of our values, visions, and needs when we do so together and with the support of our civil servants.
    Social Media is how and where we communicate and collaborate when we are not meeting in person, don't live or work near each other, and during times that are most convenient to us as individuals.
    In the spirit of progress and innovation, being transparent decreases risk.
    We are satisfied when we are in service to each other as citizens and as empowered and effective civil servants.
    We are human beings having a human experience, communicating and collaborating though technology.
    We must design, support, and evaluate with this in mind.
  • MY STORY
    34
  • CRIME IN MY NEIGHBORHOOD
    35
  • LET’S CLEAN UP
    36
  • I JOINED BPD
    37
  • I BUILT THE FIRST NEIGHBORHOOD WATCH BLOG
    38
  • I WORE A NAMETAG FOR A YEAR
    39
  • NAMETAG DAY AT FENWAY PARK
    40
  • FIRST POLICE SPONSORED SOCIAL NETWORK
    41
  • THE MUG PROJECT (3 Hours)
    42
  • LIVE STREAM (MTV)
    43
    SERVICE NATION
  • SOCIAL NETWORKS FOR BOSTON
    44
  • SINGLE STREAM RECYCLING
    45
  • HOMELAND SECURITY NETWORK
    46
  • SNOW CREW (CITIZEN POWER)
    47
  • EMERGING TECHNOLOGIES
    48
  • 49
  • MOBILE APPS – WHERE IS THE BUS?
    50
  • MOBILE APPS –AIRPORT DELAYS?
    51
  • MOBILE APPS – TAG & SUBMIT!
    52
  • QR CODES – QUICK RESPONSE (GOVFRESH.COM)
    53
  • GOOGLE GOOGLES
    54
  • SEECLICKFIX – Watch Areas
    55
  • SEECLICKFIX – Watch Areas
    56
  • 57
  • 58
  • 59
    GROUP ME – FOR FUN + MUCH MORE
  • SEECLICKFIX – Watch Areas
    60
  • LIKEMINDED.org
    61
  • 62
  • LIKEMINDED.org
    63
  • LIKEMINDED.org
    64
  • 65
  • WORKFLOW & GEAR
    66
  • GOOGLE APPS FOR GOVERNMENT
    67
  • 68
  • 69
  • 70
  • 71
    GOOGLE ANALYTICS
  • GOOGLE APPS FOR GOVERNMENT
    72
  • GOOGLE APPS FOR GOVERNMENT
    73
  • GOOGLE APPS FOR GOVERNMENT
    74
  • 75
    AWESOME CITY EXAMPLES
  • Example City Facebook Page
    City of Reno, Nevada
    What they do well:
    Integrate
    Useful
    Passionate champion
  • 1. Integrated Use of Other Platforms
    Integrated use of other tools
  • 2. Useful
    Reno discusses local road closures with explanations why. They also respond directly to citizen questions and concerns.
  • 3. Passionate Champion
    Meet Kristy Fifelski…Manager of City of Reno Facebook page.
    She is:
    Passionate
    Sense of humor
    Helpful
    Fact driven
  • Example City Twitter Feed
    Birdie NYC: mascot for NYC green initiative
    What they do well:
    1. Fresh/Real/Funny
    2. Engaging
    3. Creatively Drives Awareness
  • 1. Fresh and Funny
  • 2. Real and Engaging
    Interacts directly with fans
  • 3. Creatively Drives Awareness
    Tweets images that drive awareness
    back to original mission
  • 84
    THE SILVER BULLET
  • ?????
    85
  • MY VERY BIASED OPINION
    86
  • GOVLOOP ROCKS
    Problem:
    Millions of government employees working on similar issues but no safe place to connect and share best practices.
    ?
    Solution:
    Online community. Hub to connect disparate conversations/events. New technology leveraged to collaborate.
  • GOOGLE APPS FOR GOVERNMENT
    88
  • GovDelivery
    Maximize direct connections to the public through digital communications
    Digital Subscription Management (DSM)
    is an automated system that uses email, text messaging and RSS feeds (with integration into social media sites) to notify residents about specific topics when new information is posted to a state’s website.
  • 90
    GovDelivery
    Streamlined/Consolidated Collaborative Messaging
    In emergency situations, Mayor/Governor’s office has full access to all agency subscriber lists and can immediately send an emergency bulletin.
    Governor Office
    Environmental Management
    DOT
    Education
    Health
    Labor
    EMA
    DMV
    Full/Part/Volunteering Opportunities- All RI Employees
    Health Data & Safety/Diseases & Conditions/Publications/Flu Shots
    Stakeholders
    Teacher Support/Program Standards/After School Programs
    ABC6/WPRI
    All Media
    I95 N to Pawtucket delayed/Road Construction/Statewide highway projects
    Flash Flood/Snow Emergency/H1N1 Updates
    Boat Registration/Drivers License Renewals
  • Automation = Dramatic Reach with Minimal Time
    GovDelivery Services
    Client Admin Time Investment
    Fully Automated
    • Page Watch Automation
    • Recycle Content
    • WebServices
    Semi Automated
    • Page Watch Automation
    Manual
    • Bulletin/Newsletter Creator
    • Send-By-Email
    NOTE: Client resources may be required during setup.
  • MAXIMIZE + OPTIMIZE
    92
  • DATA SOURCES
    PEW
    Government Online: The 3 “P’s” of Success | GovDelivery
    Government Online
    How the Public Perceives Community Information Systems
    How mobile devices are changing community information environments
    The State of the News Media 2011
    93
  • HELPFUL BLOG POSTS
    Go to GovEngage.com
    We’ve posted a summary of all of the resources I just outlined, how-to blog posts, and a copy of this presentation.
    If there is something we can help you with, let’s today or fill out our challenge form online!
    94
  • Questions and Answers
    95
  • TELL ME WHAT YOU NEED HELP WITH TO STEP UP YOUR GAME!
    Joseph Porcelli
    Director, GovEngage
    Joseph@govengage.com
    @GovEngage
    857-222-4420