Emerging Technologies for Government Communications<br />NC3C Conference, Fayetteville NC.<br />March 31, 2011<br />
ABOUT ME<br />2<br />Joseph Porcelli, Director of GovEngage<br />GovEngage is the professional service group of <br />GovD...
AGENDA<br />3<br /><ul><li>Your Questions -  My Goals
Gov 2.0 – Government AND Citizens
Data: Why you should be online
Thought Frameworks, Strategy, and Beliefs
My Story
Emerging Technologies
Workflow and Gear
Awesome Examples
The Silver Bullet
Resources
Q&A + Contact Info</li></li></ul><li>YOUR QUESTIONS<br />4<br /><ul><li>What is social media, which tools to use when?
How to do and integrate traditional and social media?
How do reach many effectively and quickly?
How do we reach people offline?
How do I convince my manager it’s worth it?
How do we with less money and more demands?
How do we leverage our resources and personnel?
How do I manage and prioritize my day and time?
How do we motivate others and myself?
How do we communicate in plain English?
What should we do when its gets ugly and political?
What do we do with inconsistencies and lack of focus?</li></li></ul><li>MY GOALS<br />Share my story<br />Empower you with...
Government 1.0<br />6<br />
Government 2.0<br />7<br />
Government & Citizens<br />8<br />
TRANSPARENT : OPEN : PARTICIPATORY<br />9<br />
How the Public Perceives Community Information Systems (Monitor Group)<br />Surveys in Philadelphia, San Jose, and Macon s...
DATA: WHY YOU SHOULD BE ONLINE<br />11<br />
PEW: 2000 - 2010<br />12<br />
PEW: BROADBAND ODOPTION<br />13<br />
PEW: LOCAL USERS<br />14<br />
PEW: LOCAL NEW SOURCES<br />15<br /><ul><li>35% of mobile local news consumers feel they can have a big impact on their co...
65% feel it is easier today than five years ago to keep up with information about their community (vs. 47% of non-mobile c...
51% use six or more different sources or platforms monthly to get local news and information (vs. 21%)
75% use social network sites (vs. 42%)
15% use Twitter (vs. 4%)</li></li></ul><li>PEW: WHO’S ONLINE<br />16<br />
PEW: WHO’S ONLINE DIGGING DEEPER<br />17<br />
PEW: SOCIAL MEDIA<br />18<br />
PEW: GOVERNMENT USAGE<br />19<br />
PEW: CITIZEN GOV PREFERENCES<br />20<br />
PEW: CITIZENS FIND GOV INFO<br />21<br />
PEW: TYPES OF CITIZEN GOV USERS<br />22<br />
PEW: TYPES OF CITIZEN GOV USERS<br />23<br />
PEW: CITIZEN/GOV RECOMMENDATIONS<br />24<br />
Thought Frameworks and Strategy<br />25<br />
WHAT MATTERS!<br />Mission Results<br />Clicks, Opens, Subscribers, Page Views<br />26<br />
METHODOLOGY FORULA<br />Easy<br />Value Created<br />Engagement:<br />What is the value of each connection we’re making? <...
QUESTIONS TO ASK YOURSELF<br /><ul><li>Improve public health
Provide for secure retirement
More people get flu shots
More people apply for benefits online
Awareness of benefits of flu shots, clinic locations, and free shot programs
Awareness of benefit application form online</li></ul>28<br />
HOW TO MAKE PROGRESS<br />29<br />
MAXIMIZE + OPTIMIZE<br />30<br />
SOCIAL MEDIA CAMPING ANOLOGY<br />31<br /><ul><li>Camper  =  Wordpress/Drupal/Google Sites - Website
Fire Pit = Facebook/Ning- Where people gather to talk
Flares = Twitter/Digg- Drive traffic to your website
Fishing Pole =GovDelivery/Constant Contact – Automate communications and build your base</li></li></ul><li>STRATEGIES<br /...
Meet people where they arewhen they have pain and where you can add value
Figure it out together, ask for help, you will get it
Learn and share what you know and help others</li></ul>Do…<br /><ul><li>Keep it real and make it fun
Continually ask yourself “what’s missing”
Continually ask your stakeholders “what should we do next”
Be unreasonable and unstoppable</li></ul>Remember…<br /><ul><li>Technology can’t fixed botched programs</li></li></ul><li>...
MY STORY<br />34<br />
CRIME IN MY NEIGHBORHOOD<br />35<br />
LET’S CLEAN UP<br />36<br />
I JOINED BPD<br />37<br />
I BUILT THE FIRST NEIGHBORHOOD WATCH BLOG<br />38<br />
I WORE A NAMETAG FOR A YEAR<br />39<br />
NAMETAG DAY AT FENWAY PARK<br />40<br />
FIRST POLICE SPONSORED SOCIAL NETWORK<br />41<br />
THE MUG PROJECT (3 Hours)<br />42<br />
LIVE STREAM (MTV)<br />43<br />SERVICE NATION<br />
SOCIAL NETWORKS FOR BOSTON<br />44<br />
SINGLE STREAM RECYCLING<br />45<br />
HOMELAND SECURITY NETWORK<br />46<br />
SNOW CREW (CITIZEN POWER)<br />47<br />
EMERGING TECHNOLOGIES<br />48<br />
49<br />
MOBILE APPS – WHERE IS THE BUS?<br />50<br />
MOBILE APPS –AIRPORT DELAYS?<br />51<br />
MOBILE APPS – TAG & SUBMIT!<br />52<br />
QR CODES – QUICK RESPONSE (GOVFRESH.COM)<br />53<br />
GOOGLE GOOGLES<br />54<br />
SEECLICKFIX – Watch Areas<br />55<br />
SEECLICKFIX – Watch Areas<br />56<br />
57<br />
58<br />
59<br />GROUP ME – FOR FUN + MUCH MORE<br />
SEECLICKFIX – Watch Areas<br />60<br />
LIKEMINDED.org<br />61<br />
62<br />
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Emerging Technologies for Government Communications

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Emerging Technologies for Government Communications presented at the NC3C Summit on March 31, 2011.

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Emerging Technologies for Government Communications

  1. 1. Emerging Technologies for Government Communications<br />NC3C Conference, Fayetteville NC.<br />March 31, 2011<br />
  2. 2. ABOUT ME<br />2<br />Joseph Porcelli, Director of GovEngage<br />GovEngage is the professional service group of <br />GovDelivery and GovLoop.<br />We optimize digital communication and engagement to effectively and efficiently engage stakeholders, fulfill mission objectives, and save money.<br />
  3. 3. AGENDA<br />3<br /><ul><li>Your Questions - My Goals
  4. 4. Gov 2.0 – Government AND Citizens
  5. 5. Data: Why you should be online
  6. 6. Thought Frameworks, Strategy, and Beliefs
  7. 7. My Story
  8. 8. Emerging Technologies
  9. 9. Workflow and Gear
  10. 10. Awesome Examples
  11. 11. The Silver Bullet
  12. 12. Resources
  13. 13. Q&A + Contact Info</li></li></ul><li>YOUR QUESTIONS<br />4<br /><ul><li>What is social media, which tools to use when?
  14. 14. How to do and integrate traditional and social media?
  15. 15. How do reach many effectively and quickly?
  16. 16. How do we reach people offline?
  17. 17. How do I convince my manager it’s worth it?
  18. 18. How do we with less money and more demands?
  19. 19. How do we leverage our resources and personnel?
  20. 20. How do I manage and prioritize my day and time?
  21. 21. How do we motivate others and myself?
  22. 22. How do we communicate in plain English?
  23. 23. What should we do when its gets ugly and political?
  24. 24. What do we do with inconsistencies and lack of focus?</li></li></ul><li>MY GOALS<br />Share my story<br />Empower you with new ideas, tactics, tools, and confidence to move forward boldly<br />Get us all one step closer to AMAZING open, participatory government<br />5<br />
  25. 25. Government 1.0<br />6<br />
  26. 26. Government 2.0<br />7<br />
  27. 27. Government & Citizens<br />8<br />
  28. 28. TRANSPARENT : OPEN : PARTICIPATORY<br />9<br />
  29. 29. How the Public Perceives Community Information Systems (Monitor Group)<br />Surveys in Philadelphia, San Jose, and Macon show that those who believe city hall is forthcoming are more likely than others to feel good about: the overall quality of their community; the ability of the entire information environment of their community to give them the information that matters; the overall performance of their local government; and the performance of all manner of civic and journalistic institutions ranging from the fire department to the libraries to the local newspaper and TV stations. <br />In addition, government transparency is associated with residents’ personal feelings of empowerment: Those who think their government shares information well are more likely to say that average citizens can have an impact on government.<br />10<br />
  30. 30. DATA: WHY YOU SHOULD BE ONLINE<br />11<br />
  31. 31. PEW: 2000 - 2010<br />12<br />
  32. 32. PEW: BROADBAND ODOPTION<br />13<br />
  33. 33. PEW: LOCAL USERS<br />14<br />
  34. 34. PEW: LOCAL NEW SOURCES<br />15<br /><ul><li>35% of mobile local news consumers feel they can have a big impact on their community (vs. 27% of other adults)
  35. 35. 65% feel it is easier today than five years ago to keep up with information about their community (vs. 47% of non-mobile connectors)
  36. 36. 51% use six or more different sources or platforms monthly to get local news and information (vs. 21%)
  37. 37. 75% use social network sites (vs. 42%)
  38. 38. 15% use Twitter (vs. 4%)</li></li></ul><li>PEW: WHO’S ONLINE<br />16<br />
  39. 39. PEW: WHO’S ONLINE DIGGING DEEPER<br />17<br />
  40. 40. PEW: SOCIAL MEDIA<br />18<br />
  41. 41. PEW: GOVERNMENT USAGE<br />19<br />
  42. 42. PEW: CITIZEN GOV PREFERENCES<br />20<br />
  43. 43. PEW: CITIZENS FIND GOV INFO<br />21<br />
  44. 44. PEW: TYPES OF CITIZEN GOV USERS<br />22<br />
  45. 45. PEW: TYPES OF CITIZEN GOV USERS<br />23<br />
  46. 46. PEW: CITIZEN/GOV RECOMMENDATIONS<br />24<br />
  47. 47. Thought Frameworks and Strategy<br />25<br />
  48. 48. WHAT MATTERS!<br />Mission Results<br />Clicks, Opens, Subscribers, Page Views<br />26<br />
  49. 49. METHODOLOGY FORULA<br />Easy<br />Value Created<br />Engagement:<br />What is the value of each connection we’re making? <br />Effectiveness:<br />What is our total reach?<br />Efficiency:<br />What was the total cost of the communication?<br />Net Value<br />27<br />
  50. 50. QUESTIONS TO ASK YOURSELF<br /><ul><li>Improve public health
  51. 51. Provide for secure retirement
  52. 52. More people get flu shots
  53. 53. More people apply for benefits online
  54. 54. Awareness of benefits of flu shots, clinic locations, and free shot programs
  55. 55. Awareness of benefit application form online</li></ul>28<br />
  56. 56. HOW TO MAKE PROGRESS<br />29<br />
  57. 57. MAXIMIZE + OPTIMIZE<br />30<br />
  58. 58. SOCIAL MEDIA CAMPING ANOLOGY<br />31<br /><ul><li>Camper = Wordpress/Drupal/Google Sites - Website
  59. 59. Fire Pit = Facebook/Ning- Where people gather to talk
  60. 60. Flares = Twitter/Digg- Drive traffic to your website
  61. 61. Fishing Pole =GovDelivery/Constant Contact – Automate communications and build your base</li></li></ul><li>STRATEGIES<br />32<br />Leverage Technology to…<br /><ul><li>Help them help themselves and help you
  62. 62. Meet people where they arewhen they have pain and where you can add value
  63. 63. Figure it out together, ask for help, you will get it
  64. 64. Learn and share what you know and help others</li></ul>Do…<br /><ul><li>Keep it real and make it fun
  65. 65. Continually ask yourself “what’s missing”
  66. 66. Continually ask your stakeholders “what should we do next”
  67. 67. Be unreasonable and unstoppable</li></ul>Remember…<br /><ul><li>Technology can’t fixed botched programs</li></li></ul><li>BELIEFS<br />33<br />MY BELIEFS:<br />We (citizens) are more likely to take action in support of our values, visions, and needs when we do so together and with the support of our civil servants.<br />Social Media is how and where we communicate and collaborate when we are not meeting in person, don't live or work near each other, and during times that are most convenient to us as individuals.<br />In the spirit of progress and innovation, being transparent decreases risk.<br />We are satisfied when we are in service to each other as citizens and as empowered and effective civil servants.<br />We are human beings having a human experience, communicating and collaborating though technology. <br />We must design, support, and evaluate with this in mind.<br />
  68. 68. MY STORY<br />34<br />
  69. 69. CRIME IN MY NEIGHBORHOOD<br />35<br />
  70. 70. LET’S CLEAN UP<br />36<br />
  71. 71. I JOINED BPD<br />37<br />
  72. 72. I BUILT THE FIRST NEIGHBORHOOD WATCH BLOG<br />38<br />
  73. 73. I WORE A NAMETAG FOR A YEAR<br />39<br />
  74. 74. NAMETAG DAY AT FENWAY PARK<br />40<br />
  75. 75. FIRST POLICE SPONSORED SOCIAL NETWORK<br />41<br />
  76. 76. THE MUG PROJECT (3 Hours)<br />42<br />
  77. 77. LIVE STREAM (MTV)<br />43<br />SERVICE NATION<br />
  78. 78. SOCIAL NETWORKS FOR BOSTON<br />44<br />
  79. 79. SINGLE STREAM RECYCLING<br />45<br />
  80. 80. HOMELAND SECURITY NETWORK<br />46<br />
  81. 81. SNOW CREW (CITIZEN POWER)<br />47<br />
  82. 82. EMERGING TECHNOLOGIES<br />48<br />
  83. 83. 49<br />
  84. 84. MOBILE APPS – WHERE IS THE BUS?<br />50<br />
  85. 85. MOBILE APPS –AIRPORT DELAYS?<br />51<br />
  86. 86. MOBILE APPS – TAG & SUBMIT!<br />52<br />
  87. 87. QR CODES – QUICK RESPONSE (GOVFRESH.COM)<br />53<br />
  88. 88. GOOGLE GOOGLES<br />54<br />
  89. 89. SEECLICKFIX – Watch Areas<br />55<br />
  90. 90. SEECLICKFIX – Watch Areas<br />56<br />
  91. 91. 57<br />
  92. 92. 58<br />
  93. 93. 59<br />GROUP ME – FOR FUN + MUCH MORE<br />
  94. 94. SEECLICKFIX – Watch Areas<br />60<br />
  95. 95. LIKEMINDED.org<br />61<br />
  96. 96. 62<br />
  97. 97. LIKEMINDED.org<br />63<br />
  98. 98. LIKEMINDED.org<br />64<br />
  99. 99. 65<br />
  100. 100. WORKFLOW & GEAR<br />66<br />
  101. 101. GOOGLE APPS FOR GOVERNMENT<br />67<br />
  102. 102. 68<br />
  103. 103. 69<br />
  104. 104. 70<br />
  105. 105. 71<br />GOOGLE ANALYTICS<br />
  106. 106. GOOGLE APPS FOR GOVERNMENT<br />72<br />
  107. 107. GOOGLE APPS FOR GOVERNMENT<br />73<br />
  108. 108. GOOGLE APPS FOR GOVERNMENT<br />74<br />
  109. 109. 75<br />AWESOME CITY EXAMPLES<br />
  110. 110. Example City Facebook Page<br />City of Reno, Nevada<br />What they do well:<br />Integrate<br />Useful<br />Passionate champion<br />
  111. 111. 1. Integrated Use of Other Platforms<br />Integrated use of other tools<br />
  112. 112. 2. Useful<br />Reno discusses local road closures with explanations why. They also respond directly to citizen questions and concerns.<br />
  113. 113. 3. Passionate Champion<br />Meet Kristy Fifelski…Manager of City of Reno Facebook page.<br />She is:<br />Passionate<br />Sense of humor<br />Helpful<br />Fact driven <br />
  114. 114. Example City Twitter Feed<br />Birdie NYC: mascot for NYC green initiative<br />What they do well:<br />1. Fresh/Real/Funny<br />2. Engaging<br />3. Creatively Drives Awareness<br />
  115. 115. 1. Fresh and Funny<br />
  116. 116. 2. Real and Engaging<br />Interacts directly with fans<br />
  117. 117. 3. Creatively Drives Awareness<br />Tweets images that drive awareness <br />back to original mission<br />
  118. 118. 84<br />THE SILVER BULLET<br />
  119. 119. ?????<br />85<br />
  120. 120. MY VERY BIASED OPINION<br />86<br />
  121. 121. GOVLOOP ROCKS <br />Problem:<br />Millions of government employees working on similar issues but no safe place to connect and share best practices.<br />?<br />Solution:<br />Online community. Hub to connect disparate conversations/events. New technology leveraged to collaborate.<br />
  122. 122. GOOGLE APPS FOR GOVERNMENT<br />88<br />
  123. 123. GovDelivery<br />Maximize direct connections to the public through digital communications<br />Digital Subscription Management (DSM) <br />is an automated system that uses email, text messaging and RSS feeds (with integration into social media sites) to notify residents about specific topics when new information is posted to a state’s website.<br />
  124. 124. 90<br />GovDelivery<br />Streamlined/Consolidated Collaborative Messaging<br />In emergency situations, Mayor/Governor’s office has full access to all agency subscriber lists and can immediately send an emergency bulletin.<br />Governor Office<br />Environmental Management<br />DOT<br />Education<br />Health<br />Labor <br />EMA<br />DMV <br />Full/Part/Volunteering Opportunities- All RI Employees<br />Health Data & Safety/Diseases & Conditions/Publications/Flu Shots<br />Stakeholders<br />Teacher Support/Program Standards/After School Programs<br />ABC6/WPRI<br />All Media<br />I95 N to Pawtucket delayed/Road Construction/Statewide highway projects <br />Flash Flood/Snow Emergency/H1N1 Updates<br />Boat Registration/Drivers License Renewals<br />
  125. 125. Automation = Dramatic Reach with Minimal Time<br />GovDelivery Services<br />Client Admin Time Investment<br />Fully Automated<br /><ul><li>Page Watch Automation
  126. 126. Recycle Content
  127. 127. WebServices</li></ul>Semi Automated<br /><ul><li>Page Watch Automation</li></ul>Manual<br /><ul><li>Bulletin/Newsletter Creator
  128. 128. Send-By-Email</li></ul>NOTE: Client resources may be required during setup.<br />
  129. 129. MAXIMIZE + OPTIMIZE<br />92<br />
  130. 130. DATA SOURCES<br />PEW <br />Government Online: The 3 “P’s” of Success | GovDelivery<br />Government Online<br />How the Public Perceives Community Information Systems<br />How mobile devices are changing community information environments<br />The State of the News Media 2011<br />93<br />
  131. 131. HELPFUL BLOG POSTS<br />Go to GovEngage.com<br />We’ve posted a summary of all of the resources I just outlined, how-to blog posts, and a copy of this presentation. <br />If there is something we can help you with, let’s today or fill out our challenge form online!<br />94<br />
  132. 132. Questions and Answers<br />95<br />
  133. 133. TELL ME WHAT YOU NEED HELP WITH TO STEP UP YOUR GAME!<br />Joseph Porcelli<br />Director, GovEngage<br />Joseph@govengage.com<br />@GovEngage<br />857-222-4420<br />
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