Emerging Technologies for Government Communications
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Emerging Technologies for Government Communications

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Emerging Technologies for Government Communications presented at the NC3C Summit on March 31, 2011.

Emerging Technologies for Government Communications presented at the NC3C Summit on March 31, 2011.

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    Emerging Technologies for Government Communications Emerging Technologies for Government Communications Presentation Transcript

    • Emerging Technologies for Government Communications
      NC3C Conference, Fayetteville NC.
      March 31, 2011
    • ABOUT ME
      2
      Joseph Porcelli, Director of GovEngage
      GovEngage is the professional service group of
      GovDelivery and GovLoop.
      We optimize digital communication and engagement to effectively and efficiently engage stakeholders, fulfill mission objectives, and save money.
    • AGENDA
      3
      • Your Questions - My Goals
      • Gov 2.0 – Government AND Citizens
      • Data: Why you should be online
      • Thought Frameworks, Strategy, and Beliefs
      • My Story
      • Emerging Technologies
      • Workflow and Gear
      • Awesome Examples
      • The Silver Bullet
      • Resources
      • Q&A + Contact Info
    • YOUR QUESTIONS
      4
      • What is social media, which tools to use when?
      • How to do and integrate traditional and social media?
      • How do reach many effectively and quickly?
      • How do we reach people offline?
      • How do I convince my manager it’s worth it?
      • How do we with less money and more demands?
      • How do we leverage our resources and personnel?
      • How do I manage and prioritize my day and time?
      • How do we motivate others and myself?
      • How do we communicate in plain English?
      • What should we do when its gets ugly and political?
      • What do we do with inconsistencies and lack of focus?
    • MY GOALS
      Share my story
      Empower you with new ideas, tactics, tools, and confidence to move forward boldly
      Get us all one step closer to AMAZING open, participatory government
      5
    • Government 1.0
      6
    • Government 2.0
      7
    • Government & Citizens
      8
    • TRANSPARENT : OPEN : PARTICIPATORY
      9
    • How the Public Perceives Community Information Systems (Monitor Group)
      Surveys in Philadelphia, San Jose, and Macon show that those who believe city hall is forthcoming are more likely than others to feel good about: the overall quality of their community; the ability of the entire information environment of their community to give them the information that matters; the overall performance of their local government; and the performance of all manner of civic and journalistic institutions ranging from the fire department to the libraries to the local newspaper and TV stations.
      In addition, government transparency is associated with residents’ personal feelings of empowerment: Those who think their government shares information well are more likely to say that average citizens can have an impact on government.
      10
    • DATA: WHY YOU SHOULD BE ONLINE
      11
    • PEW: 2000 - 2010
      12
    • PEW: BROADBAND ODOPTION
      13
    • PEW: LOCAL USERS
      14
    • PEW: LOCAL NEW SOURCES
      15
      • 35% of mobile local news consumers feel they can have a big impact on their community (vs. 27% of other adults)
      • 65% feel it is easier today than five years ago to keep up with information about their community (vs. 47% of non-mobile connectors)
      • 51% use six or more different sources or platforms monthly to get local news and information (vs. 21%)
      • 75% use social network sites (vs. 42%)
      • 15% use Twitter (vs. 4%)
    • PEW: WHO’S ONLINE
      16
    • PEW: WHO’S ONLINE DIGGING DEEPER
      17
    • PEW: SOCIAL MEDIA
      18
    • PEW: GOVERNMENT USAGE
      19
    • PEW: CITIZEN GOV PREFERENCES
      20
    • PEW: CITIZENS FIND GOV INFO
      21
    • PEW: TYPES OF CITIZEN GOV USERS
      22
    • PEW: TYPES OF CITIZEN GOV USERS
      23
    • PEW: CITIZEN/GOV RECOMMENDATIONS
      24
    • Thought Frameworks and Strategy
      25
    • WHAT MATTERS!
      Mission Results
      Clicks, Opens, Subscribers, Page Views
      26
    • METHODOLOGY FORULA
      Easy
      Value Created
      Engagement:
      What is the value of each connection we’re making?
      Effectiveness:
      What is our total reach?
      Efficiency:
      What was the total cost of the communication?
      Net Value
      27
    • QUESTIONS TO ASK YOURSELF
      • Improve public health
      • Provide for secure retirement
      • More people get flu shots
      • More people apply for benefits online
      • Awareness of benefits of flu shots, clinic locations, and free shot programs
      • Awareness of benefit application form online
      28
    • HOW TO MAKE PROGRESS
      29
    • MAXIMIZE + OPTIMIZE
      30
    • SOCIAL MEDIA CAMPING ANOLOGY
      31
      • Camper = Wordpress/Drupal/Google Sites - Website
      • Fire Pit = Facebook/Ning- Where people gather to talk
      • Flares = Twitter/Digg- Drive traffic to your website
      • Fishing Pole =GovDelivery/Constant Contact – Automate communications and build your base
    • STRATEGIES
      32
      Leverage Technology to…
      • Help them help themselves and help you
      • Meet people where they arewhen they have pain and where you can add value
      • Figure it out together, ask for help, you will get it
      • Learn and share what you know and help others
      Do…
      • Keep it real and make it fun
      • Continually ask yourself “what’s missing”
      • Continually ask your stakeholders “what should we do next”
      • Be unreasonable and unstoppable
      Remember…
      • Technology can’t fixed botched programs
    • BELIEFS
      33
      MY BELIEFS:
      We (citizens) are more likely to take action in support of our values, visions, and needs when we do so together and with the support of our civil servants.
      Social Media is how and where we communicate and collaborate when we are not meeting in person, don't live or work near each other, and during times that are most convenient to us as individuals.
      In the spirit of progress and innovation, being transparent decreases risk.
      We are satisfied when we are in service to each other as citizens and as empowered and effective civil servants.
      We are human beings having a human experience, communicating and collaborating though technology.
      We must design, support, and evaluate with this in mind.
    • MY STORY
      34
    • CRIME IN MY NEIGHBORHOOD
      35
    • LET’S CLEAN UP
      36
    • I JOINED BPD
      37
    • I BUILT THE FIRST NEIGHBORHOOD WATCH BLOG
      38
    • I WORE A NAMETAG FOR A YEAR
      39
    • NAMETAG DAY AT FENWAY PARK
      40
    • FIRST POLICE SPONSORED SOCIAL NETWORK
      41
    • THE MUG PROJECT (3 Hours)
      42
    • LIVE STREAM (MTV)
      43
      SERVICE NATION
    • SOCIAL NETWORKS FOR BOSTON
      44
    • SINGLE STREAM RECYCLING
      45
    • HOMELAND SECURITY NETWORK
      46
    • SNOW CREW (CITIZEN POWER)
      47
    • EMERGING TECHNOLOGIES
      48
    • 49
    • MOBILE APPS – WHERE IS THE BUS?
      50
    • MOBILE APPS –AIRPORT DELAYS?
      51
    • MOBILE APPS – TAG & SUBMIT!
      52
    • QR CODES – QUICK RESPONSE (GOVFRESH.COM)
      53
    • GOOGLE GOOGLES
      54
    • SEECLICKFIX – Watch Areas
      55
    • SEECLICKFIX – Watch Areas
      56
    • 57
    • 58
    • 59
      GROUP ME – FOR FUN + MUCH MORE
    • SEECLICKFIX – Watch Areas
      60
    • LIKEMINDED.org
      61
    • 62
    • LIKEMINDED.org
      63
    • LIKEMINDED.org
      64
    • 65
    • WORKFLOW & GEAR
      66
    • GOOGLE APPS FOR GOVERNMENT
      67
    • 68
    • 69
    • 70
    • 71
      GOOGLE ANALYTICS
    • GOOGLE APPS FOR GOVERNMENT
      72
    • GOOGLE APPS FOR GOVERNMENT
      73
    • GOOGLE APPS FOR GOVERNMENT
      74
    • 75
      AWESOME CITY EXAMPLES
    • Example City Facebook Page
      City of Reno, Nevada
      What they do well:
      Integrate
      Useful
      Passionate champion
    • 1. Integrated Use of Other Platforms
      Integrated use of other tools
    • 2. Useful
      Reno discusses local road closures with explanations why. They also respond directly to citizen questions and concerns.
    • 3. Passionate Champion
      Meet Kristy Fifelski…Manager of City of Reno Facebook page.
      She is:
      Passionate
      Sense of humor
      Helpful
      Fact driven
    • Example City Twitter Feed
      Birdie NYC: mascot for NYC green initiative
      What they do well:
      1. Fresh/Real/Funny
      2. Engaging
      3. Creatively Drives Awareness
    • 1. Fresh and Funny
    • 2. Real and Engaging
      Interacts directly with fans
    • 3. Creatively Drives Awareness
      Tweets images that drive awareness
      back to original mission
    • 84
      THE SILVER BULLET
    • ?????
      85
    • MY VERY BIASED OPINION
      86
    • GOVLOOP ROCKS
      Problem:
      Millions of government employees working on similar issues but no safe place to connect and share best practices.
      ?
      Solution:
      Online community. Hub to connect disparate conversations/events. New technology leveraged to collaborate.
    • GOOGLE APPS FOR GOVERNMENT
      88
    • GovDelivery
      Maximize direct connections to the public through digital communications
      Digital Subscription Management (DSM)
      is an automated system that uses email, text messaging and RSS feeds (with integration into social media sites) to notify residents about specific topics when new information is posted to a state’s website.
    • 90
      GovDelivery
      Streamlined/Consolidated Collaborative Messaging
      In emergency situations, Mayor/Governor’s office has full access to all agency subscriber lists and can immediately send an emergency bulletin.
      Governor Office
      Environmental Management
      DOT
      Education
      Health
      Labor
      EMA
      DMV
      Full/Part/Volunteering Opportunities- All RI Employees
      Health Data & Safety/Diseases & Conditions/Publications/Flu Shots
      Stakeholders
      Teacher Support/Program Standards/After School Programs
      ABC6/WPRI
      All Media
      I95 N to Pawtucket delayed/Road Construction/Statewide highway projects
      Flash Flood/Snow Emergency/H1N1 Updates
      Boat Registration/Drivers License Renewals
    • Automation = Dramatic Reach with Minimal Time
      GovDelivery Services
      Client Admin Time Investment
      Fully Automated
      • Page Watch Automation
      • Recycle Content
      • WebServices
      Semi Automated
      • Page Watch Automation
      Manual
      • Bulletin/Newsletter Creator
      • Send-By-Email
      NOTE: Client resources may be required during setup.
    • MAXIMIZE + OPTIMIZE
      92
    • DATA SOURCES
      PEW
      Government Online: The 3 “P’s” of Success | GovDelivery
      Government Online
      How the Public Perceives Community Information Systems
      How mobile devices are changing community information environments
      The State of the News Media 2011
      93
    • HELPFUL BLOG POSTS
      Go to GovEngage.com
      We’ve posted a summary of all of the resources I just outlined, how-to blog posts, and a copy of this presentation.
      If there is something we can help you with, let’s today or fill out our challenge form online!
      94
    • Questions and Answers
      95
    • TELL ME WHAT YOU NEED HELP WITH TO STEP UP YOUR GAME!
      Joseph Porcelli
      Director, GovEngage
      Joseph@govengage.com
      @GovEngage
      857-222-4420