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Emerging Technologies for Government Communications NC3C Conference, Fayetteville NC. March 31, 2011
ABOUT ME 2 Joseph Porcelli, Director of GovEngage GovEngage is the professional service group of GovDelivery and GovLoop. We optimize digital communication and engagement to effectively and efficiently engage stakeholders, fulfill mission objectives, and save money.
How the Public Perceives Community Information Systems (Monitor Group) Surveys in Philadelphia, San Jose, and Macon show that those who believe city hall is forthcoming are more likely than others to feel good about: the overall quality of their community; the ability of the entire information environment of their community to give them the information that matters; the overall performance of their local government; and the performance of all manner of civic and journalistic institutions ranging from the fire department to the libraries to the local newspaper and TV stations. In addition, government transparency is associated with residents’ personal feelings of empowerment: Those who think their government shares information well are more likely to say that average citizens can have an impact on government. 10
METHODOLOGY FORULA Easy Value Created Engagement: What is the value of each connection we’re making? Effectiveness: What is our total reach? Efficiency: What was the total cost of the communication? Net Value 27
BELIEFS 33 MY BELIEFS: We (citizens) are more likely to take action in support of our values, visions, and needs when we do so together and with the support of our civil servants. Social Media is how and where we communicate and collaborate when we are not meeting in person, don't live or work near each other, and during times that are most convenient to us as individuals. In the spirit of progress and innovation, being transparent decreases risk. We are satisfied when we are in service to each other as citizens and as empowered and effective civil servants. We are human beings having a human experience, communicating and collaborating though technology. We must design, support, and evaluate with this in mind.
GOVLOOP ROCKS Problem: Millions of government employees working on similar issues but no safe place to connect and share best practices. ? Solution: Online community. Hub to connect disparate conversations/events. New technology leveraged to collaborate.
GovDelivery Maximize direct connections to the public through digital communications Digital Subscription Management (DSM) is an automated system that uses email, text messaging and RSS feeds (with integration into social media sites) to notify residents about specific topics when new information is posted to a state’s website.
90 GovDelivery Streamlined/Consolidated Collaborative Messaging In emergency situations, Mayor/Governor’s office has full access to all agency subscriber lists and can immediately send an emergency bulletin. Governor Office Environmental Management DOT Education Health Labor EMA DMV Full/Part/Volunteering Opportunities- All RI Employees Health Data & Safety/Diseases & Conditions/Publications/Flu Shots Stakeholders Teacher Support/Program Standards/After School Programs ABC6/WPRI All Media I95 N to Pawtucket delayed/Road Construction/Statewide highway projects Flash Flood/Snow Emergency/H1N1 Updates Boat Registration/Drivers License Renewals
Automation = Dramatic Reach with Minimal Time GovDelivery Services Client Admin Time Investment Fully Automated
DATA SOURCES PEW Government Online: The 3 “P’s” of Success | GovDelivery Government Online How the Public Perceives Community Information Systems How mobile devices are changing community information environments The State of the News Media 2011 93
HELPFUL BLOG POSTS Go to GovEngage.com We’ve posted a summary of all of the resources I just outlined, how-to blog posts, and a copy of this presentation. If there is something we can help you with, let’s today or fill out our challenge form online! 94