Adam Conner - Facebook & Government

GovDeliveryAdam ConnerFacebook Public Policy

MissionMake the world more open andconnected

Globally, borders are being replacedwith connections 800M users worldwide

The web is being built around people

At scale...

Every single day...

50% + Americans Get News From Friends & FamilyPew Internet

43% of Facebook users were more likely to votePew Internet

37% contributed to the creation of news, commented about it, or shared it via postings on social media sites likePew Internet Facebook or Twitter

66% of all government agencies currently use some form of social networkingSaba and the Human Capital Institute

Connected Government

A Page for Every Agency Citizens want to Connect

Facebook Pages

1. Speak with an authentic voice

2. Deliver your Message ▪  Think about how your content appears on Facebook ▪  One shot at delivering your message ▪  Image, key message, headline, see more, etc. ▪  Click is the bonus

3. Be timely and informative

4. Comments▪  You can not turn off comments on posted items▪  Facebookdoes not work without comments▪  Wall posts can be turned off▪  Encourage you to allow posts▪  Havea posted comments policy like the US Army▪  Use profanity and moderation filter

5. Multimedia

6. Words Can Have Power Too

7. Insights

8. Facebook is more than just facebook.com

9. Secure your accounts

10. Other Government Issues 1.  Terms for US State and Local Governments 2.  Security: DTM-09-026 3.  Risk/Liability Questions 4.  Archiving: Backupify and Nextpoint 5.  Interagency Cooperation

Resources ▪  facebook.com/government ▪  facebook.com/congress ▪  facebook.com/facebookpages ▪  facebook.com/help ▪  http://bit.ly/FBnewpagesguide

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Adam Conner - Facebook & Government

by GovDelivery on Oct 25, 2011

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