Adam Conner - Facebook & Government

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Adam Conner, Associate Manager of Public Policy at Facebook, presenting at GovDelivery’s social media in government seminar.

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Adam Conner - Facebook & Government

  1. 1. GovDeliveryAdam ConnerFacebook Public Policy
  2. 2. MissionMake the world more open andconnected
  3. 3. Globally, borders are being replacedwith connections 800M users worldwide
  4. 4. The web is being built around people
  5. 5. At scale...
  6. 6. Every single day...
  7. 7. 50% + Americans Get News From Friends & FamilyPew Internet
  8. 8. 43% of Facebook users were more likely to votePew Internet
  9. 9. 37% contributed to the creation of news, commented about it, or shared it via postings on social media sites likePew Internet Facebook or Twitter
  10. 10. 66% of all government agencies currently use some form of social networkingSaba and the Human Capital Institute
  11. 11. Connected Government
  12. 12. A Page for Every Agency Citizens want to Connect
  13. 13. Facebook Pages
  14. 14. 1. Speak with an authentic voice
  15. 15. 2. Deliver your Message ▪  Think about how your content appears on Facebook ▪  One shot at delivering your message ▪  Image, key message, headline, see more, etc. ▪  Click is the bonus
  16. 16. 3. Be timely and informative
  17. 17. 4. Comments▪  You can not turn off comments on posted items▪  Facebookdoes not work without comments▪  Wall posts can be turned off▪  Encourage you to allow posts▪  Havea posted comments policy like the US Army▪  Use profanity and moderation filter
  18. 18. 5. Multimedia
  19. 19. 6. Words Can Have Power Too
  20. 20. 7. Insights
  21. 21. 8. Facebook is more than just facebook.com
  22. 22. 9. Secure your accounts
  23. 23. 10. Other Government Issues 1.  Terms for US State and Local Governments 2.  Security: DTM-09-026 3.  Risk/Liability Questions 4.  Archiving: Backupify and Nextpoint 5.  Interagency Cooperation
  24. 24. Resources ▪  facebook.com/government ▪  facebook.com/congress ▪  facebook.com/facebookpages ▪  facebook.com/help ▪  http://bit.ly/FBnewpagesguide
  25. 25. (c) 2007 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0
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