Increasing Followers, Fans, and Friends How can government content gain traction in social media? Updated: March 2009 Scott Burns CEO & co-Founder, GovDelivery, Inc. Blog: www.reachthepublic.com Personal Twitter: http://twitter.com/smburns Company Twitter: http:// twitter.com/govdelivery www.govdelivery.com
If a tree falls in a forest and no one is around to hear it, does it make a sound? -Unknown Philosopher
What is the secret weapon to building your base of users in Social Media? I have no idea. Do you? Let’s figure this out.
What’s the Opportunity? Monthly Use of Different Channels by Visitors to a Govt Agency [Example using made up numbers]
Not all participation is of equal value.
Can we agree that an engaged stakeholder is better than a passive stakeholder? Value of different online activities [Value per Activity: Made Up Based on My Opinion]
How can we help stakeholders find new channels?
“ Discuss This Email” Example
Email Driving Blog Traffic Source: www.problogger.net @problogger
EPA Example Engage Users with Question of Week “ What do you do to reduce or avoid overpackaging…?” Request comments 38 comments generated on this question alone!
Point Information Sharing: Stakeholders Post Email to Social Media Step 1: Stakeholder Receives Email from FDA Step 2: Stakeholder Finds Information of Interest, Clicks “Share This” and Selects “Facebook”
Point Information Sharing: Stakeholders Post Email to Social Media Step 3: Stakeholder makes Comment on Story Step 4: Information Posted to Social Media
Endless Possibilities for Using Channels Together
Using email tracking to “source” potential widget placements
Promoting social media more aggressively in higher traffic channels
Ideas? Scott Burns CEO & co-Founder, GovDelivery, Inc. Blog: www.reachthepublic.com Personal Twitter: http://twitter.com/smburns Company Twitter: http:// twitter.com/govdelivery www.govdelivery.com