Return On Investment (ROI) Worksheet
Savings Strategies for UK Public Sector
The Public Sector is tasked with keeping the public informed. Limited budgets mean agencies and local
authorities are looking to cut costs. Sending communications electronically show substantial costs savings
and proven ROI, supports “Green” efforts by cutting CO2 emissions and allows you to engage with a larger
public on more topics. Check out http://www.govdelivery.co.uk/portals/roi/ or work through the calculations
below to get an estimate of the cost savings your organisation could achieve through GovDelivery.
1. Who are you sending mail to today?
Who are the core people you need to communicate with?
Topic-based Stakeholders (examples below)
o Safer Neighbourhoods Teams (SNTs)
o First Responders
o Council Committee members
o Local businesses
2. How much is it costing your Organisation?
Tier 1 – 3,000 recipients
Cost of Printing (8 pages x 3000 color copies) £523
Cost of Postage (£0.39 per Letter) £1,170
Total Cost to Mail Letter £1,693
Tier 2 – 5,000 recipients
Cost of Printing (8 pages x 5000 color copies) £682
Cost of Postage (£0.39 per Letter) £1,950
Total Cost to Mail Letter £2,632
Tier 3 – 10,000 recipients
Cost of Printing (8 pages x 10,000 color copies) £1,078
Cost of Postage (£0.39 per Letter) £3,900
Total Cost to Mail Letter £4,978
3. How much could your agency save in ONE year?
Tier 1 Tier 2 Tier 3
Quarterly mailings £6,772 £10,528 £19,912
Monthly mailings £20,316 £31,584 £59,736
Weekly mailings £88,036 £136,864 £258,856
The above costs do not include savings in staffing costs! Reduction in one full-time head for a
Customer Service Agent could save an authority over £20,000 per annum by allowing the public to
To learn more about how Digital Subscription Management from GovDelivery can save you money,
contact us at 0800.032.5769, visit www.govdelivery.co.uk or email us at email@example.com.
-‐ “Letter” is typically a newsletter or correspondence with an average of 4 (two-‐sided) pieces
-‐ Printing cost is based on average cost for color copy
-‐ Postage based on sending a 28 g. packet
-‐ Calculations do not include the cost of the GovDelivery solution. Please contact us for more detailed ROI analysis.
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0800 032 5769 | firstname.lastname@example.org | www.govdelivery.co.uk