Roi uk worksheet_web
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  • 1.         Return  On  Investment  (ROI)  Worksheet             Savings  Strategies  for  UK  Public  Sector       The  Public  Sector  is  tasked  with  keeping  the  public  informed.    Limited  budgets  mean  agencies  and  local   authorities  are  looking  to  cut  costs.    Sending  communications  electronically  show  substantial  costs  savings   and  proven  ROI,  supports  “Green”  efforts  by  cutting  CO2  emissions  and  allows  you  to  engage  with  a  larger   public  on  more  topics.  Check  out  http://www.govdelivery.co.uk/portals/roi/  or  work  through  the  calculations   below  to  get  an  estimate  of  the  cost  savings  your  organisation  could  achieve  through  GovDelivery.       1.    Who  are  you  sending  mail  to  today?       Who  are  the  core  people  you  need  to  communicate  with?     Employees/Staff     Local  residents     Topic-­based  Stakeholders  (examples  below)   o   Safer  Neighbourhoods  Teams  (SNTs)     o   First  Responders   o   Council  Committee  members   o   Local  businesses       2.    How  much  is  it  costing  your  Organisation?     Tier  1  –  3,000  recipients   Cost  of  Printing  (8  pages  x  3000  color  copies)   £523   Cost  of  Postage  (£0.39  per  Letter)   £1,170   Total  Cost  to  Mail  Letter     £1,693   Tier  2  –  5,000  recipients   Cost  of  Printing  (8  pages  x  5000  color  copies)   £682   Cost  of  Postage  (£0.39  per  Letter)   £1,950   Total  Cost  to  Mail  Letter     £2,632     Tier  3  –  10,000  recipients     Cost  of  Printing  (8  pages  x  10,000  color  copies)   £1,078   Cost  of  Postage  (£0.39  per  Letter)   £3,900   Total  Cost  to  Mail  Letter     £4,978         3.    How  much  could  your  agency  save  in  ONE  year?       Tier  1   Tier  2   Tier  3   Quarterly  mailings   £6,772   £10,528   £19,912   Monthly  mailings   £20,316   £31,584   £59,736   Weekly  mailings   £88,036   £136,864   £258,856     The  above  costs  do  not  include  savings  in  staffing  costs!  Reduction  in  one  full-­time  head  for  a   Customer  Service  Agent  could  save  an  authority  over  £20,000  per  annum  by  allowing  the  public  to   self-­serve  information.       To  learn  more  about  how  Digital  Subscription  Management  from  GovDelivery  can  save  you  money,   contact  us  at  0800.032.5769,  visit  www.govdelivery.co.uk  or  email  us  at  info@govdelivery.com.         *Assumptions:   -­‐   “Letter”  is  typically  a  newsletter  or  correspondence  with  an  average  of  4  (two-­‐sided)  pieces   -­‐   Printing  cost  is  based  on  average  cost  for  color  copy   -­‐   Postage  based  on  sending  a  28  g.  packet     -­‐   Calculations  do  not  include  the  cost  of  the  GovDelivery  solution.    Please  contact  us  for  more  detailed  ROI  analysis.         Copyright  ©  2009  GovDelivery,  Inc.  All  rights  reserved.  |  GovDelivery,  the  world’s  leading  provider  of  government-­to-­citizen  communication  solutions.   0800  032  5769  |  info@govdelivery.com  |  www.govdelivery.co.uk