John Ploughman GovDelivery Presentation: DSA Gets Digital
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John Ploughman GovDelivery Presentation: DSA Gets Digital

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John Ploughman GovDelivery Presentation: DSA Gets Digital John Ploughman GovDelivery Presentation: DSA Gets Digital Presentation Transcript

  • DSA gets digital
    John PloughmanDSA digital communications manager
  • Driving Standards Agency (DSA)
    executive agency of the Department for Transport
    our mission is ‘safe driving for life’
    ‘Learning to Drive’ programme to improve how people learn and are tested
  • Our web 2.0 timeline
  • DSA and Twitter
    launched May 2009 – twitter.com/DSAgovuk
    over 3,300 followers
    use bit.ly to measure clicks
    broadcast news and talk to followers
  • DSA and Twitter
  • DSA and YouTube
    launched September 2009 – youtube.com/dsagov
    over 1.6 million video views
    encourage sites to embed our videos
    worked with Directgov to link to our videos
  • DSA and YouTube
  • DSA and YouTube
  • DSA and YouTube
  • DSA and YouTube
  • DSA and GovDelivery: DSA Direct
    launched January 2010
    over 24,000 subscribers
    promoted online and offline
    collaboration with Highways Agency
  • DSA and GovDelivery: DSA Direct
    Sign-up screens on DSA website and Directgov
  • DSA and GovDelivery: DSA Direct
  • DSA and GovDelivery: DSA Direct
    YouTube video
  • DSA and GovDelivery: DSA Direct
  • DSA and Facebook
    launched August 2010 as pilots
    two pages:
    Driving tests are changing – and I know howfacebook.com/newdrivingtest
    Trevor Wedge, Chief Driving Examinerfacebook.com/trevorwedge
    early feedback positive
  • DSA and Facebook
  • Case study: ‘independent driving’
    biggest change to the practical test in a generation
    mix of Twitter, YouTube, DSA Direct, Facebook, Directgov and Business Link
    responded to inaccurate media coverage and answered citizens’ questions
  • The futureReporting on driving test changes
    YouTube video report
    communicated using Twitter, DSA Direct and Facebook
  • The futureDSA magazine online only
    was hardcopy with distribution of 50,000
    new online version using Yudu publishing - interactive and engaging
    sign-up using DSA Direct
  • The futureDSA magazine online only
  • The futureFacebook pages
    pages for learner drivers and newly qualified drivers:
    I can’t wait to pass my driving test
    Yes! I passed my driving test
    communicating relevant messages from other government agencies
  • The futureMobile site using Widgetbox
    available on smartphones
    delivers feeds from DSA Direct, YouTube and Twitter
  • The futureMobile site using Widgetbox
  • Get in touch
    John Ploughmanjohn.ploughman@dsa.gsi.gov.uk0115 936 6043twitter.com/johnploughman
    DSAdsa.gov.uktwitter.com/dsagovukyoutube.com/dsagov