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Dave Worsell Gov delivery user group presentation

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  • Thanks for coming
  • Your website is probably still the #1 communication channel for delivering self-service channels.Use it to build your audience, use it to listen, use it understand, to deliver savings.People only use websites when they “think” they need to – they might only come back 2-3 times a year - This is something you need to changeYou don’t need a new CMS to make a huge differenceIt’s not really the people using the website we should be most concerned about – its the ones that aren’t – how do we get them involved?True engagement starts before people come to you’re website.We have examples today of agencies who have increased website usage and provided personalisation without changing.
  • Over 100% saturation of the channelIt’s not about SMSIt’s not just mobile “telephones” – text to voiceMajority of new phones support web browsing and emailTechnology is moving very fastTake up in the public sector is still slowCost can be a barrier – to the provider and the user.
  • Social Media is where the action is - Facebook 500m, Twitter 110m and growingThe goods news is it free, the bad news it can cost you a fortune if you do it incorrectly, it can cost a lot to do it well. Don’t use social media to save money.More bad than good examples – but the good ones are great Great “listening” potential – so why are some many organisations using them as additional broadcast channels?Listen and engage - DSA is a great exampleIt’s no different to building a website was 15 years ago. If you build it they won’t come – they don’t come. Encourage you audience to go to it.Get the information off your website give it to the community - Widgets are a good example of this – Reach your audience. DSA, Met Office and Highways have all used widgets to reach the community.
  • What the presenters and audience have in common is use of Email –The forgotten technology. It is still King - We all use it everyday, so do a large majority of your audience.Email is by far the most inclusive online activity – more so than social mediaThe private sector uses it to increase trafficSocial media sites use it to increase trafficNot just any old email – email subscription services – Personalise!!!Why not use it to communicate with citizens?Let them sign-up to all the content on your website?Sign-up on the website and via customer servicesIt’s proactive, its easy to share, its inclusive
  • Transcript

    • 1. Using Cloud Computing to Cut Costs, Reduce Avoidable Contact and Increase Audience Reach
      Dave Worsell
      Director, Government Solutions
      dave.worsell@govdelivery.com
      0207 993 5595 / 07500 902 516
      www.govdelivery.co.uk
      #getthewordout
      User Group: September 2010
    • 2. Agenda
      12:45pm - 1:15pm Dominic Campbell, Director, FutureGov
      Is there a place for Digital Communications in the “Age of Austerity”?
      1:15pm – 1:45pm John Ploughman, Digital Communications Manager, DSA
      Shifting Communications Channels to Reduce Avoidable Contact and Enhance Customer Service.
      1:45pm – 2:00pm Comfort Break
      2:00pm – 2:30pm Liz Azyan, Independent Researcher & Blogger, LGEO Research
      Moving Paper Processes to More Cost-Effective Online Usage.
      #getthewordout
    • 3. Agenda
      2:30pm – 3:00pm Simon Swan, Web Marketing Manager, Met Office
      Marketing Government Services.
      3:00pm – 3:15pm Break
      3:15pm – 3:45pm Panel debate
      Delivering successful engagement using cloud computing.
      3:45pm – 4:30pm GovDelivery “Best Practices” User Session. Julie Stegink, Account Manager, GovDelivery
      Jennie Olson, Director of Marketing, GovDelivery
      4.30pm – Onwards Drinks
      #getthewordout
    • 4. The clouds are gathering...
    • 5. Why Digital Communication...
    • 6. A website is not enough...
    • 7. A Mobile future...
    • 8. Social Media, why all the fuss...
    • 9. Bridging the gap...
    • 10. Get the Word Out...

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