Your website is probably still the #1 communication channel for delivering self-service channels.Use it to build your audience, use it to listen, use it understand, to deliver savings.People only use websites when they “think” they need to – they might only come back 2-3 times a year - This is something you need to changeYou don’t need a new CMS to make a huge differenceIt’s not really the people using the website we should be most concerned about – its the ones that aren’t – how do we get them involved?True engagement starts before people come to you’re website.We have examples today of agencies who have increased website usage and provided personalisation without changing.
Over 100% saturation of the channelIt’s not about SMSIt’s not just mobile “telephones” – text to voiceMajority of new phones support web browsing and emailTechnology is moving very fastTake up in the public sector is still slowCost can be a barrier – to the provider and the user.
Social Media is where the action is - Facebook 500m, Twitter 110m and growingThe goods news is it free, the bad news it can cost you a fortune if you do it incorrectly, it can cost a lot to do it well. Don’t use social media to save money.More bad than good examples – but the good ones are great Great “listening” potential – so why are some many organisations using them as additional broadcast channels?Listen and engage - DSA is a great exampleIt’s no different to building a website was 15 years ago. If you build it they won’t come – they don’t come. Encourage you audience to go to it.Get the information off your website give it to the community - Widgets are a good example of this – Reach your audience. DSA, Met Office and Highways have all used widgets to reach the community.
What the presenters and audience have in common is use of Email –The forgotten technology. It is still King - We all use it everyday, so do a large majority of your audience.Email is by far the most inclusive online activity – more so than social mediaThe private sector uses it to increase trafficSocial media sites use it to increase trafficNot just any old email – email subscription services – Personalise!!!Why not use it to communicate with citizens?Let them sign-up to all the content on your website?Sign-up on the website and via customer servicesIt’s proactive, its easy to share, its inclusive
Using Cloud Computing to Cut Costs, Reduce Avoidable Contact and Increase Audience Reach Dave Worsell Director, Government Solutions email@example.com 0207 993 5595 / 07500 902 516 www.govdelivery.co.uk #getthewordout User Group: September 2010
Agenda 12:45pm - 1:15pm Dominic Campbell, Director, FutureGov Is there a place for Digital Communications in the “Age of Austerity”? 1:15pm – 1:45pm John Ploughman, Digital Communications Manager, DSA Shifting Communications Channels to Reduce Avoidable Contact and Enhance Customer Service. 1:45pm – 2:00pm Comfort Break 2:00pm – 2:30pm Liz Azyan, Independent Researcher & Blogger, LGEO Research Moving Paper Processes to More Cost-Effective Online Usage. #getthewordout
Agenda 2:30pm – 3:00pm Simon Swan, Web Marketing Manager, Met Office Marketing Government Services. 3:00pm – 3:15pm Break 3:15pm – 3:45pm Panel debate Delivering successful engagement using cloud computing. 3:45pm – 4:30pm GovDelivery “Best Practices” User Session. Julie Stegink, Account Manager, GovDelivery Jennie Olson, Director of Marketing, GovDelivery 4.30pm – Onwards Drinks #getthewordout