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Craig Thomler on Government 2.0 in Australia

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In October 2010 eGov Au blogger Craig Thomler spoke to some Victorian Public Servants about Government 2.0.

In October 2010 eGov Au blogger Craig Thomler spoke to some Victorian Public Servants about Government 2.0.

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  • OK – so looking at how social media is used in Australia.
  • But what are Australians doing online? Forrester’s Technographics tool looks at different types of activity, so roughly…

Craig Thomler on Government 2.0 in Australia Presentation Transcript

  • 1. Presented by Craig Thomler October 2010 Gov 2.0 in Australia
  • 2. Who am I?
  • 3. What is the role of government?
    • To manage, preserve and grow our collective wealth
    • To serve the community (through our Ministers)
    • To make real and positive change in peoples' lives
    • To empower communities and individuals to do this for themselves
    • To continually improve how we serve and empower
  • 4. You are all change agents
  • 5. Today
    • What is Gov 2.0
    • The landscape - Internet use in Australia
    • The medium - social media's importance
    • The guidance - across Australian government
    • The activity - Examples of Gov 2.0
  • 6.
    • Gov 2.0 represents a fundamental shift in the culture and implementation of government,
    • toward an open, collaborative, cooperative arrangement,
    • wherever possible including open consultation, open data, shared knowledge, mutual acknowledgment of expertise, mutual respect for shared values and an understanding of how to agree to disagree.
    • Technology and social tools are an important part of this change but are essentially an enabler in this process.
    What is Gov 2.0 Source: http://groups.google.com.au/group/gov20canberra
  • 7. Where is Gov 2.0 happening? Australia United States United Kingdom China Iran Brazil Kenya New Zealand Brazil Russia Estonia Denmark Uruguay Maldives Canada Mexico Spain Latvia Sweden Nigeria Oman Papua New Guinea Japan South Korea Switzerland Ukraine Mongolia Chile Egypt Bolivia Vietnam Ireland Portugal Finland Poland Turkey Singapore Hong Kong Ecuador Philippines Liechtenstein South Africa Malta Belgium Saudi Arabia Czech Republic Haiti United Arab Emirates Malaysia Norway Israel The Netherlands Saudi Arabia Germany Lithuania Morocco
  • 8. What can Gov 2.0 be used for?
    • Listen – to the community (and staff)
    • Inform – hard-to-reach audiences
    • Consult – communities
    • Involve – groups and individuals
    • Collaborate – on services and policies
    • Empower – communities to do it themselves
  • 9. But first – name this network….
    • Allowed near-instantaneous transmission of news and information around the world
    • Connected people globally, allowing them to maintain long-distance social and professional relationships as never before
    • People did business deals using it
    • People met, fell in love and got married using it
    • It was used to catch murderers and command armies
    • Conmen used it to solicit money and run scams
    • It forced gaming and finance industries to reinvent themselves
    • It destroyed many industries, and created new ones
  • 10. Samuel Morse’s electric telegraph (1838) http:// en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg
  • 11. The electric Telegraph
    • First used to catch a murderer in the UK in 1837:
    • A MURDER HAS GUST BEEN COMMITTED AT SALT HILL AND THE SUSPECTED MURDERER WAS SEEN TO TAKE A FIRST CLASS TICKET TO LONDON BY THE TRAIN WHICH LEFT SLOUGH AT 742 PM HE IS IN THE GARB OF A KWAKER WITH A GREAT COAT ON WHICH REACHES NEARLY DOWN TO HIS FEET HE IS IN THE LAST COMPARTMENT OF THE SECOND CLASS COMPARTMENT
  • 12. Internet use in Australia
  • 13. Source: http://about.sensis.com.au/DownloadDocument.ashx?DocumentID=295 Australia’s internet experience
  • 14.
    • Nielsen Online says Australians spent 6 hours and 25 minutes using social media sites in February 2010, 2 minutes less than Italians and more than the British, Americans, Spanish, Germans or Japanese.
    • Melanie Ingrey, Research Director for Nielsen’s online business: “Incredibly, nearly nine in 10 (86%) of Australian’s online are looking to their fellow Internet users for opinions and information about products, services and brands”
    Sources: http ://mashable.com/2010/03/19/global-social-media-usage/ http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/ Australia’s internet experience
  • 15. Australia’s internet experience Source: http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/
  • 16. In 2009…. Key Creators Generate content Critics Respond to content Collectors Organise and vote on information Joiners Connect in social networks Spectators Read, watch and listen to community-generated content Inactives Neither create nor consume content Source: Forrester Social Technographics - http://forrester.com/Groundswell/profile_tool.html
  • 17. Is social media important to Australian government?
  • 18. Source: Hitwise March 2010 - www.hitwise.com The government experience – Trends
  • 19. Source: Hitwise June 2010 - www.hitwise.com The government experience – Trends
  • 20.
    • Over 250 online consultations (more than 180 through one company – Bang the Table)
    • Over 240 Departmental Twitter accounts
    • Over 50 agency blogs (all levels of government)
    • Over 30 agencies using YouTube
    • Over 25 Facebook pages
    • Three mash-up competitions so far (Federal, NSW & Vic)
    • Over 50 Federal parliamentarians using Twitter including Prime Minister, Opposition Leader plus many state and local members, including 5 state Premiers
    Australian Gov 2.0 in action
  • 21. Australian Gov 2.0 in action
  • 22. Click on the images above to visit each website Australian Gov 2.0 in action
  • 23. Gov 2.0 outside government…. Source: http://government20bestpractices.pbworks.com/Australian+election-related+sites NTEU higher education scorecard For the Federal election alone! ABC Campaign Pulse Google Student Voice ACF environment election scorecard MyPolitician Aussies vote Australia2 Our Say Buzzelection Politics Brief EFA Election guide SMH Vote-a- matic Election10 The Social Election 2010 Election Blackout Twit worm Election leaflets Visual Democracy ElectionWIRE What Do You Think Google Federal Election 2010 map
  • 24. Guidance for use of Gov 2.0 and social media in the Australian government
  • 25.
    • APSC Circular 2009/6 : Protocols for online media participation
    • Gov 2.0 Taskforce Final Report accepted by the Australian Government in their response
    • MAC Innovation Report – Empowering change: Fostering innovation in the Australian Public Service
    • Secretary PM&C – Ahead of the Game: Blueprint for the Reform of Australian Government Administration
    • Freedom of Information Amendment (Reform) Act 2010 and Australian Information Commissioner Act 2010
    • Open Government Declaration
    • Guidance on Creative Commons licensing
    Federal guidance
  • 26. Examples of Gov 2.0
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31. Click on the images above to visit each website Australian Gov 2.0 in action