Gov 2.0 in AustraliaGov 2.0 in Australia
Presented by Craig ThomlerPresented by Craig Thomler
October 2010October 2010
Gov...
Gov 2.0 in AustraliaGov 2.0 in Australia
Who am I?Who am I?
Gov 2.0 in AustraliaGov 2.0 in Australia
What is the role of government?What is the role of government?
To manage, preserv...
Gov 2.0 in AustraliaGov 2.0 in Australia
You are all change agentsYou are all change agents
Gov 2.0 in AustraliaGov 2.0 in Australia
TodayToday
• What is Gov 2.0What is Gov 2.0
• The landscape - Internet use in Aus...
Gov 2.0 in AustraliaGov 2.0 in Australia
 Gov 2.0 represents a fundamental shift in the culture andGov 2.0 represents a f...
Gov 2.0 in AustraliaGov 2.0 in Australia
Where is Gov 2.0 happening?Where is Gov 2.0 happening?
AustraliaAustralia
United ...
Gov 2.0 in AustraliaGov 2.0 in Australia
What can Gov 2.0 be used for?What can Gov 2.0 be used for?
 Listen – to the comm...
Gov 2.0 in AustraliaGov 2.0 in Australia
But first – name this network….But first – name this network….
• Allowed near-ins...
Gov 2.0 in AustraliaGov 2.0 in Australia
Samuel Morse’s electric telegraph (1838)Samuel Morse’s electric telegraph (1838)
...
Gov 2.0 in AustraliaGov 2.0 in Australia
The electric TelegraphThe electric Telegraph
First used to catch a murderer in th...
Gov 2.0 in AustraliaGov 2.0 in Australia
Internet use in AustraliaInternet use in Australia
Gov 2.0 in AustraliaGov 2.0 in Australia
Source: http://about.sensis.com.au/DownloadDocument.ashx?DocumentID=295
Australia...
Gov 2.0 in AustraliaGov 2.0 in Australia
 Nielsen Online says Australians spent 6 hours andNielsen Online says Australian...
Gov 2.0 in AustraliaGov 2.0 in Australia
Australia’s internet experienceAustralia’s internet experience
Source: http://blo...
Gov 2.0 in AustraliaGov 2.0 in Australia
In 2009….In 2009….
Key
Creators
Generate content
Critics
Respond to content
Colle...
Gov 2.0 in AustraliaGov 2.0 in Australia
Is social media importantIs social media important
to Australian government?to Au...
Gov 2.0 in AustraliaGov 2.0 in Australia
Source: Hitwise March 2010 - www.hitwise.com
The government experience – TrendsTh...
Gov 2.0 in AustraliaGov 2.0 in Australia
Source: Hitwise June 2010 - www.hitwise.com
The government experience – TrendsThe...
Gov 2.0 in AustraliaGov 2.0 in Australia
• Over 250 online consultations (more than 180 through oneOver 250 online consult...
Gov 2.0 in AustraliaGov 2.0 in Australia
Australian Gov 2.0 in actionAustralian Gov 2.0 in action
Gov 2.0 in AustraliaGov 2.0 in Australia
Click on the images above to visit each website
Australian Gov 2.0 in actionAustr...
Gov 2.0 in AustraliaGov 2.0 in Australia
Gov 2.0 outside government….Gov 2.0 outside government….
For the Federal election...
Gov 2.0 in AustraliaGov 2.0 in Australia
Guidance for use of Gov 2.0Guidance for use of Gov 2.0
and social media in theand...
Gov 2.0 in AustraliaGov 2.0 in Australia
 APSC Circular 2009/6APSC Circular 2009/6: Protocols for online media participat...
Gov 2.0 in AustraliaGov 2.0 in Australia
Examples of Gov 2.0Examples of Gov 2.0
Gov 2.0 in AustraliaGov 2.0 in Australia
Gov 2.0 in AustraliaGov 2.0 in Australia
Gov 2.0 in AustraliaGov 2.0 in Australia
Gov 2.0 in AustraliaGov 2.0 in Australia
Gov 2.0 in AustraliaGov 2.0 in Australia
Click on the images above to visit each website
Australian Gov 2.0 in actionAustr...
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Craig Thomler on Government 2.0 in Australia

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In October 2010 eGov Au blogger Craig Thomler spoke to some Victorian Public Servants about Government 2.0.

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  • OK – so looking at how social media is used in Australia.
    <Run through slide>
  • But what are Australians doing online?
    Forrester’s Technographics tool looks at different types of activity, so roughly…
    <run through slide>
  • Transcript of "Craig Thomler on Government 2.0 in Australia"

    1. 1. Gov 2.0 in AustraliaGov 2.0 in Australia Presented by Craig ThomlerPresented by Craig Thomler October 2010October 2010 Gov 2.0Gov 2.0 in Australiain Australia
    2. 2. Gov 2.0 in AustraliaGov 2.0 in Australia Who am I?Who am I?
    3. 3. Gov 2.0 in AustraliaGov 2.0 in Australia What is the role of government?What is the role of government? To manage, preserve and grow our collective wealthTo manage, preserve and grow our collective wealth To serve the community (through our Ministers)To serve the community (through our Ministers) To make real and positive change in peoples' livesTo make real and positive change in peoples' lives To empower communities and individuals to do this forTo empower communities and individuals to do this for themselvesthemselves To continually improve how we serve and empowerTo continually improve how we serve and empower
    4. 4. Gov 2.0 in AustraliaGov 2.0 in Australia You are all change agentsYou are all change agents
    5. 5. Gov 2.0 in AustraliaGov 2.0 in Australia TodayToday • What is Gov 2.0What is Gov 2.0 • The landscape - Internet use in AustraliaThe landscape - Internet use in Australia • The medium - social media's importanceThe medium - social media's importance • The guidance - across Australian governmentThe guidance - across Australian government • The activity - Examples of Gov 2.0The activity - Examples of Gov 2.0
    6. 6. Gov 2.0 in AustraliaGov 2.0 in Australia  Gov 2.0 represents a fundamental shift in the culture andGov 2.0 represents a fundamental shift in the culture and implementation of government,implementation of government,  toward an open, collaborative, cooperative arrangement,toward an open, collaborative, cooperative arrangement,  wherever possible including open consultation, open data,wherever possible including open consultation, open data, shared knowledge, mutual acknowledgment of expertise,shared knowledge, mutual acknowledgment of expertise, mutual respect for shared values and an understanding of howmutual respect for shared values and an understanding of how to agree to disagree.to agree to disagree.  Technology and social tools are an important part of thisTechnology and social tools are an important part of this change but are essentially an enabler in this process.change but are essentially an enabler in this process. What is Gov 2.0What is Gov 2.0 Source: http://groups.google.com.au/group/gov20canberra
    7. 7. Gov 2.0 in AustraliaGov 2.0 in Australia Where is Gov 2.0 happening?Where is Gov 2.0 happening? AustraliaAustralia United StatesUnited States United KingdomUnited Kingdom ChinaChina IranIran BrazilBrazil KenyaKenya New ZealandNew Zealand BrazilBrazil RussiaRussia EstoniaEstonia DenmarkDenmark UruguayUruguay MaldivesMaldives CanadaCanada MexicoMexico SpainSpain LatviaLatvia SwedenSweden NigeriaNigeria OmanOman Papua New GuineaPapua New Guinea JapanJapan South KoreaSouth Korea SwitzerlandSwitzerland UkraineUkraine MongoliaMongolia ChileChile EgyptEgypt BoliviaBolivia VietnamVietnam IrelandIreland PortugalPortugal FinlandFinland PolandPoland TurkeyTurkey SingaporeSingapore Hong KongHong Kong EcuadorEcuador PhilippinesPhilippines LiechtensteinLiechtenstein South AfricaSouth Africa MaltaMalta BelgiumBelgium Saudi ArabiaSaudi Arabia Czech RepublicCzech Republic HaitiHaiti United Arab EmiratesUnited Arab Emirates MalaysiaMalaysia NorwayNorway IsraelIsrael The NetherlandsThe Netherlands Saudi ArabiaSaudi Arabia GermanyGermany LithuaniaLithuania MoroccoMorocco
    8. 8. Gov 2.0 in AustraliaGov 2.0 in Australia What can Gov 2.0 be used for?What can Gov 2.0 be used for?  Listen – to the community (and staff)Listen – to the community (and staff)  Inform – hard-to-reach audiencesInform – hard-to-reach audiences  Consult – communitiesConsult – communities  Involve – groups and individualsInvolve – groups and individuals  Collaborate – on services and policiesCollaborate – on services and policies  Empower – communities to do it themselvesEmpower – communities to do it themselves
    9. 9. Gov 2.0 in AustraliaGov 2.0 in Australia But first – name this network….But first – name this network…. • Allowed near-instantaneous transmission of news andAllowed near-instantaneous transmission of news and information around the worldinformation around the world • Connected people globally, allowing them to maintain long-Connected people globally, allowing them to maintain long- distance social and professional relationships as never beforedistance social and professional relationships as never before • People did business deals using itPeople did business deals using it • People met, fell in love and got married using itPeople met, fell in love and got married using it • It was used to catch murderers and command armiesIt was used to catch murderers and command armies • Conmen used it to solicit money and run scamsConmen used it to solicit money and run scams • It forced gaming and finance industries to reinvent themselvesIt forced gaming and finance industries to reinvent themselves • It destroyed many industries, and created new onesIt destroyed many industries, and created new ones
    10. 10. Gov 2.0 in AustraliaGov 2.0 in Australia Samuel Morse’s electric telegraph (1838)Samuel Morse’s electric telegraph (1838) http://en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg
    11. 11. Gov 2.0 in AustraliaGov 2.0 in Australia The electric TelegraphThe electric Telegraph First used to catch a murderer in the UK in 1837:First used to catch a murderer in the UK in 1837: A MURDER HAS GUST BEEN COMMITTED ATA MURDER HAS GUST BEEN COMMITTED AT SALT HILL AND THE SUSPECTED MURDERERSALT HILL AND THE SUSPECTED MURDERER WAS SEEN TO TAKE A FIRST CLASS TICKET TOWAS SEEN TO TAKE A FIRST CLASS TICKET TO LONDON BY THE TRAIN WHICH LEFT SLOUGHLONDON BY THE TRAIN WHICH LEFT SLOUGH AT 742 PM HE IS IN THE GARB OF A KWAKERAT 742 PM HE IS IN THE GARB OF A KWAKER WITH A GREAT COAT ON WHICH REACHESWITH A GREAT COAT ON WHICH REACHES NEARLY DOWN TO HIS FEET HE IS IN THE LASTNEARLY DOWN TO HIS FEET HE IS IN THE LAST COMPARTMENT OF THE SECOND CLASSCOMPARTMENT OF THE SECOND CLASS COMPARTMENTCOMPARTMENT
    12. 12. Gov 2.0 in AustraliaGov 2.0 in Australia Internet use in AustraliaInternet use in Australia
    13. 13. Gov 2.0 in AustraliaGov 2.0 in Australia Source: http://about.sensis.com.au/DownloadDocument.ashx?DocumentID=295 Australia’s internet experienceAustralia’s internet experience
    14. 14. Gov 2.0 in AustraliaGov 2.0 in Australia  Nielsen Online says Australians spent 6 hours andNielsen Online says Australians spent 6 hours and 25 minutes using social media sites in February25 minutes using social media sites in February 2010, 2 minutes less than Italians and more than the2010, 2 minutes less than Italians and more than the British, Americans, Spanish, Germans or Japanese.British, Americans, Spanish, Germans or Japanese.  Melanie Ingrey, Research Director for Nielsen’sMelanie Ingrey, Research Director for Nielsen’s online business:online business: “Incredibly, nearly nine in 10 (86%) of Australian’s“Incredibly, nearly nine in 10 (86%) of Australian’s online are looking to their fellow Internet users foronline are looking to their fellow Internet users for opinions and information about products, servicesopinions and information about products, services and brands”and brands” Sources: http://mashable.com/2010/03/19/global-social-media-usage/ http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/ Australia’s internet experienceAustralia’s internet experience
    15. 15. Gov 2.0 in AustraliaGov 2.0 in Australia Australia’s internet experienceAustralia’s internet experience Source: http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/
    16. 16. Gov 2.0 in AustraliaGov 2.0 in Australia In 2009….In 2009…. Key Creators Generate content Critics Respond to content Collectors Organise and vote on information Joiners Connect in social networks Spectators Read, watch and listen to community-generated content Inactives Neither create nor consume content Source: Forrester Social Technographics - http://forrester.com/Groundswell/profile_tool.html
    17. 17. Gov 2.0 in AustraliaGov 2.0 in Australia Is social media importantIs social media important to Australian government?to Australian government?
    18. 18. Gov 2.0 in AustraliaGov 2.0 in Australia Source: Hitwise March 2010 - www.hitwise.com The government experience – TrendsThe government experience – Trends
    19. 19. Gov 2.0 in AustraliaGov 2.0 in Australia Source: Hitwise June 2010 - www.hitwise.com The government experience – TrendsThe government experience – Trends
    20. 20. Gov 2.0 in AustraliaGov 2.0 in Australia • Over 250 online consultations (more than 180 through oneOver 250 online consultations (more than 180 through one company – Bang the Table)company – Bang the Table) • Over 240 Departmental Twitter accountsOver 240 Departmental Twitter accounts • Over 50 agency blogs (all levels of government)Over 50 agency blogs (all levels of government) • Over 30 agencies using YouTubeOver 30 agencies using YouTube • Over 25 Facebook pagesOver 25 Facebook pages • Three mash-up competitions so far (Federal, NSW & Vic)Three mash-up competitions so far (Federal, NSW & Vic) • Over 50 Federal parliamentarians using Twitter includingOver 50 Federal parliamentarians using Twitter including Prime Minister, Opposition Leader plus many state and localPrime Minister, Opposition Leader plus many state and local members, including 5 state Premiersmembers, including 5 state Premiers Australian Gov 2.0 in actionAustralian Gov 2.0 in action
    21. 21. Gov 2.0 in AustraliaGov 2.0 in Australia Australian Gov 2.0 in actionAustralian Gov 2.0 in action
    22. 22. Gov 2.0 in AustraliaGov 2.0 in Australia Click on the images above to visit each website Australian Gov 2.0 in actionAustralian Gov 2.0 in action
    23. 23. Gov 2.0 in AustraliaGov 2.0 in Australia Gov 2.0 outside government….Gov 2.0 outside government…. For the Federal election alone! ABC Campaign Pulse Google Student Voice ACF environment election scorecard MyPolitician Aussies vote Australia2 Our Say Buzzelection Politics Brief EFA Election guide SMH Vote-a-matic Election10 The Social Election 2010 Election Blackout Twit worm Election leaflets Visual Democracy ElectionWIRE What Do You Think Google Federal Election 2010 map Source: http://government20bestpractices.pbworks.com/Australian+election-related+sites NTEU higher education scorecard
    24. 24. Gov 2.0 in AustraliaGov 2.0 in Australia Guidance for use of Gov 2.0Guidance for use of Gov 2.0 and social media in theand social media in the Australian governmentAustralian government
    25. 25. Gov 2.0 in AustraliaGov 2.0 in Australia  APSC Circular 2009/6APSC Circular 2009/6: Protocols for online media participation: Protocols for online media participation  Gov 2.0 Taskforce Final ReportGov 2.0 Taskforce Final Report accepted by theaccepted by the AustralianAustralian Government in their responseGovernment in their response  MAC Innovation Report –MAC Innovation Report – Empowering change: FosteringEmpowering change: Fostering innovation in the Australian Public Serviceinnovation in the Australian Public Service  Secretary PM&C –Secretary PM&C –Ahead of the Game:Ahead of the Game: Blueprint for theBlueprint for the Reform of Australian Government AdministrationReform of Australian Government Administration  Freedom of Information Amendment (Reform) Act 2010 andFreedom of Information Amendment (Reform) Act 2010 and Australian Information Commissioner Act 2010Australian Information Commissioner Act 2010  Open Government DeclarationOpen Government Declaration  Guidance on Creative Commons licensingGuidance on Creative Commons licensing Federal guidanceFederal guidance
    26. 26. Gov 2.0 in AustraliaGov 2.0 in Australia Examples of Gov 2.0Examples of Gov 2.0
    27. 27. Gov 2.0 in AustraliaGov 2.0 in Australia
    28. 28. Gov 2.0 in AustraliaGov 2.0 in Australia
    29. 29. Gov 2.0 in AustraliaGov 2.0 in Australia
    30. 30. Gov 2.0 in AustraliaGov 2.0 in Australia
    31. 31. Gov 2.0 in AustraliaGov 2.0 in Australia Click on the images above to visit each website Australian Gov 2.0 in actionAustralian Gov 2.0 in action
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