Craig Thomler on Government 2.0 in Australia

Presented by Craig Thomler October 2010 Gov 2.0 in Australia

Who am I?

What is the role of government?
To manage, preserve and grow our collective wealth
To serve the community (through our Ministers)
To make real and positive change in peoples' lives
To empower communities and individuals to do this for themselves
To continually improve how we serve and empower

You are all change agents

Today
What is Gov 2.0
The landscape - Internet use in Australia
The medium - social media's importance
The guidance - across Australian government
The activity - Examples of Gov 2.0

Gov 2.0 represents a fundamental shift in the culture and implementation of government,
toward an open, collaborative, cooperative arrangement,
wherever possible including open consultation, open data, shared knowledge, mutual acknowledgment of expertise, mutual respect for shared values and an understanding of how to agree to disagree.
Technology and social tools are an important part of this change but are essentially an enabler in this process.
What is Gov 2.0 Source: http://groups.google.com.au/group/gov20canberra

Where is Gov 2.0 happening? Australia United States United Kingdom China Iran Brazil Kenya New Zealand Brazil Russia Estonia Denmark Uruguay Maldives Canada Mexico Spain Latvia Sweden Nigeria Oman Papua New Guinea Japan South Korea Switzerland Ukraine Mongolia Chile Egypt Bolivia Vietnam Ireland Portugal Finland Poland Turkey Singapore Hong Kong Ecuador Philippines Liechtenstein South Africa Malta Belgium Saudi Arabia Czech Republic Haiti United Arab Emirates Malaysia Norway Israel The Netherlands Saudi Arabia Germany Lithuania Morocco

What can Gov 2.0 be used for?
Listen – to the community (and staff)
Inform – hard-to-reach audiences
Consult – communities
Involve – groups and individuals
Collaborate – on services and policies
Empower – communities to do it themselves

But first – name this network….
Allowed near-instantaneous transmission of news and information around the world
Connected people globally, allowing them to maintain long-distance social and professional relationships as never before
People did business deals using it
People met, fell in love and got married using it
It was used to catch murderers and command armies
Conmen used it to solicit money and run scams
It forced gaming and finance industries to reinvent themselves
It destroyed many industries, and created new ones

Samuel Morse’s electric telegraph (1838) http:// en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg

The electric Telegraph
First used to catch a murderer in the UK in 1837:
A MURDER HAS GUST BEEN COMMITTED AT SALT HILL AND THE SUSPECTED MURDERER WAS SEEN TO TAKE A FIRST CLASS TICKET TO LONDON BY THE TRAIN WHICH LEFT SLOUGH AT 742 PM HE IS IN THE GARB OF A KWAKER WITH A GREAT COAT ON WHICH REACHES NEARLY DOWN TO HIS FEET HE IS IN THE LAST COMPARTMENT OF THE SECOND CLASS COMPARTMENT

Internet use in Australia

Source: http://about.sensis.com.au/DownloadDocument.ashx?DocumentID=295 Australia’s internet experience

Nielsen Online says Australians spent 6 hours and 25 minutes using social media sites in February 2010, 2 minutes less than Italians and more than the British, Americans, Spanish, Germans or Japanese.
Melanie Ingrey, Research Director for Nielsen’s online business: “Incredibly, nearly nine in 10 (86%) of Australian’s online are looking to their fellow Internet users for opinions and information about products, services and brands”
Sources: http ://mashable.com/2010/03/19/global-social-media-usage/ http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/ Australia’s internet experience

Australia’s internet experience Source: http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/

In 2009…. Key Creators Generate content Critics Respond to content Collectors Organise and vote on information Joiners Connect in social networks Spectators Read, watch and listen to community-generated content Inactives Neither create nor consume content Source: Forrester Social Technographics - http://forrester.com/Groundswell/profile_tool.html

Is social media important to Australian government?

Source: Hitwise March 2010 - www.hitwise.com The government experience – Trends

Source: Hitwise June 2010 - www.hitwise.com The government experience – Trends

Over 250 online consultations (more than 180 through one company – Bang the Table)
Over 240 Departmental Twitter accounts
Over 50 agency blogs (all levels of government)
Over 30 agencies using YouTube
Over 25 Facebook pages
Three mash-up competitions so far (Federal, NSW & Vic)
Over 50 Federal parliamentarians using Twitter including Prime Minister, Opposition Leader plus many state and local members, including 5 state Premiers
Australian Gov 2.0 in action

Australian Gov 2.0 in action

Click on the images above to visit each website Australian Gov 2.0 in action

Gov 2.0 outside government…. Source: http://government20bestpractices.pbworks.com/Australian+election-related+sites NTEU higher education scorecard For the Federal election alone! ABC Campaign Pulse Google Student Voice ACF environment election scorecard MyPolitician Aussies vote Australia2 Our Say Buzzelection Politics Brief EFA Election guide SMH Vote-a- matic Election10 The Social Election 2010 Election Blackout Twit worm Election leaflets Visual Democracy ElectionWIRE What Do You Think Google Federal Election 2010 map

Guidance for use of Gov 2.0 and social media in the Australian government

APSC Circular 2009/6 : Protocols for online media participation
Gov 2.0 Taskforce Final Report accepted by the Australian Government in their response
MAC Innovation Report – Empowering change: Fostering innovation in the Australian Public Service
Secretary PM&C – Ahead of the Game: Blueprint for the Reform of Australian Government Administration
Freedom of Information Amendment (Reform) Act 2010 and Australian Information Commissioner Act 2010
Open Government Declaration
Guidance on Creative Commons licensing
Federal guidance

Examples of Gov 2.0

Click on the images above to visit each website Australian Gov 2.0 in action

Craig Thomler on Government 2.0 in Australia

by Gov2Vic

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