Thesis proposal mengyuan tu

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Thesis proposal mengyuan tu

  1. 1. EDITHESIS PROPOSAL Mengyuan Tu 1
  2. 2. Initial Research“It is not far away fromdowntown Evanston butpeople still don’t want togo to this area to exploreand shop.” 2
  3. 3. Problem StatementSome small local shopshave low awarenessbecause they are newlyopen or are not locatedwell. 3
  4. 4. Thesis GoalHow might we helpstores, especiallyboutique shops andrestaurants that havelower awareness toacquire customers ? 4
  5. 5. CurrentYelp App Lumia City lens ShopKick The amazing Race 5
  6. 6. Stakeholders Boutique or People who Local restaurants like shopping business associations owners and and outdoor salespeople activities .In-depth interviews In-depth interviews In-depth interviews Focus group Intercept interviews 6
  7. 7. Timeline Design research, 3 stores and 2 Storyboards Reframe Synthesis individual and first and make and idea people and round of look like generation one focus evaluation prototypes group1                2                3                4                5                6                7                8                9                10   7

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