Initial Research“It is not far away fromdowntown Evanston butpeople still don’t want togo to this area to exploreand shop.” 2
Problem StatementSome small local shopshave low awarenessbecause they are newlyopen or are not locatedwell. 3
Thesis GoalHow might we helpstores, especiallyboutique shops andrestaurants that havelower awareness toacquire customers ? 4
CurrentYelp App Lumia City lens ShopKick The amazing Race 5
Stakeholders Boutique or People who Local restaurants like shopping business associations owners and and outdoor salespeople activities .In-depth interviews In-depth interviews In-depth interviews Focus group Intercept interviews 6
Timeline Design research, 3 stores and 2 Storyboards Reframe Synthesis individual and first and make and idea people and round of look like generation one focus evaluation prototypes group1 2 3 4 5 6 7 8 9 10 7
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