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advocacy annabel ferriman bmj brandwatch british medical journal cadbury communications strategy facebook financial pr financial times ft lex gorkana gorkana events gorkana group gorkanacharities health healthcare influence investment london 2012 measurement meatliquor media relations metrica metrica radar nfp synergy nokia olympics peerindex polling pr public relations rebecca coombes research richard bagnell social media social media measurement social media monitoring sport stuart kirk the daily telegraph the olympics the telegraph volvic weber shandwick yougov …less