#GorkanaCharities - NFP Synergy presentation


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Patrick Brennan, Research Director at NFP Synergy, provided us with five simple tips for fundraising with social media at our #GorkanaCharities panel event on 5th March.

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  • The Dogs Trust raised £1,000 in just 48 hours with their Valentine appeal Twibbon, which promoted the 1,600 dogs in their care looking for that special someone to give their affection to on Valentine’s Day. One in 10 people who added the Twibbon made a donation to the Dogs Trust, making each Twibbon added worth about 60p
  • Social networking sites don’t raise money - people do
  • People will only become your fundraisers if they are emotionally committed to your causeDon’t use social media to advertise – use it to tell your organisation’s storyTell the story of those who are in need of your service, that you need their money or time to provide it to them.
  • prioritise outreach to the individuals who will be the best advocates for your causeEstablishing new connections with the most influential online personalities can Journalists...Ask journalists to tweet about usPost links to great media coverage on our FB pageFollowing the media twitterati to interact with the news agenda as it unfolds on TwitterGet our content into the media’s own communitiesEngaging with their blogs
  • Take these online relationships into the real world: Fundraising events, protest marches or letter writing campaigns to local MPs may be scheduled. Use social media to promote them, and do it subtly. Build up to the event by talking about that topic more broadly through your social media channels
  • #GorkanaCharities - NFP Synergy presentation

    1. 1. Five simple tips forfundraising with socialmediaPatrick Brennan, Research Director6th March, 2013
    2. 2. £1,000 raised in 48 hoursOne in 10 people who added aTwibbon made a donation
    3. 3. 1) Put networkers first Those who have shared something online, in the last six months, via a social media platform 50% For a charity: 12% Those who have followed a brand via a social networking site 25% For a charity: 6%Base: 1,000 adults 16+, Britain.Source: Charity Awareness Monitor, 2011 & nVisoin Research 2011
    4. 4. 2) Use emotion in social media Personal Events in my life experience of led me to decide particular charities certain causes led me to support were important to them me 20% 41%Base: 1,000 adults 16+, Britain.Source: Charity Awareness Monitor, 2012
    5. 5. 3) Give your expertise to build relationships Public sources used to access information about a medical condition or disability : Would use in the future “We need charities to be Have used in the past authoritative, well informed and sometimes well connected and able 22% 19% to find case studies for us” CMM journalist 21% 14% Charity website Internet forum on charity websiteBase: 1,000 adults 16+, Britain.Source: Charity Awareness Monitor & Charity Media Monitor 2011 5
    6. 6. 4) Find influencers 37% agree that they are ALWAYS telling friends/family about new products and services they have discoveredBase: 5,000 adults 16+, Britain.Source: nVision Research, 2012
    7. 7. 5) Covert online conversation to offlineaction
    8. 8. www.nfpsynergy.net2-6 Tenter GroundSpitalfieldsLondon E1 7NH0044 (0)20 7426 8888insight@nfpsynergy.netwww.twitter.com/nfpsynergywww.linkedin.com/company/nfpsynergyRegistered office: 2-6 Tenter Ground Spitalfields London E1 7NH. Registered in England No. 04387900. VAT Registration 839 8186 72