Weber Shandwick Sport: Are You Feeling Olympic?
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Weber Shandwick Sport: Are You Feeling Olympic?

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Andrew Agar, Deputy Head of Sport at Weber Shandwick shares his tips on how to make the most of London 2012 from a communications and activation perspective.

Andrew Agar, Deputy Head of Sport at Weber Shandwick shares his tips on how to make the most of London 2012 from a communications and activation perspective.

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Weber Shandwick Sport: Are You Feeling Olympic? Weber Shandwick Sport: Are You Feeling Olympic? Presentation Transcript

  • Are You Feeling Olympic?4th April 2012
  • We the Olympics
  • Find London 2012’s Red Mittenequivalent and you can retire
  • Rule 40 is you best friend
  • Good working relations with theorganising committee is key
  • Think of an activation budget anddouble it
  • The Paralympics are going to bebigger than you think
  • Celebrating medal success isfraught with dangers
  • Let your guests enjoy hospitality& tickets, preferably without you
  • Take your activation outside ofOlympic Park, use all of London
  • Don’t just tick boxes, push theboundaries
  • Our Rallying Cry To Brands “Do something Olympic”It’s a once in a lifetime gig, DoSomething Olympic