Cadbury's London 2012 Sponsorship & Communication Strategy

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David Oliver, Corporate Affairs Director, Kraft Foods UK & Ireland reveals Cadbury's Olympics communications and sponsorship activation strategy at Gorkana's London 2012: Comms Countdown Panel Event.

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Cadbury's London 2012 Sponsorship & Communication Strategy

  1. 1. David OliverCorporate Affairs Director, Kraft Foods UK & I
  2. 2. • Add cadbury brand / kraft foods
  3. 3. We are now into the final lap of the race to the London 2012 Olympic and Paralympic GamesPlay Games Sport Olympic & Paralympic Games Cadbury have created a big game anyone can play and any game goes: Spots v Stripes Participate Cadbury bringing London 2012 Games closer to people: Olympic Games & Teams Galvanise Cadbury is helping people get more out of the 2012 Games: Tickets & Events Celebrate3
  4. 4. KEEP TEAM GB PUMPED PARADEOutreach to social celebrity influencerson Facebook to come join the CadburyPumped Parade.Secured support and tweets from: • Huw Stephens • Holy Moly (Jamie East) • Matt Cardle • Ant & Dec • Amanda Holden • Alexandra Burke • Scott Mills • Nihal Arthanyake • Bobby Friction • Boris Johnson
  5. 5. Engaging with Communities
  6. 6. Cadbury Spots v Stripes Community…in numbers126,000 people played SvS community games3,200 Spots v Stripes community volunteers2,000 community events across the UK & I942,000 people have been reached1,002 community groups engaged
  7. 7. Supporting TeamGB and Paralympics GB
  8. 8. Connecting with Colleagues
  9. 9. London 2012 & CadburyThe ambition for our 2 year long programme is:• Lasting legacy• All inclusive• Mass participation• Instilling the Olympic spirit
  10. 10. THANK YOU!

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