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Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : Metrica
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Challenges of Measuring Social Media : Metrica

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  • 1. The Challenges of Measuring Social Media Richard Bagnall, Metrica
  • 2.  
  • 3. 2007
  • 4. 2010
  • 5.  
  • 6. Some conversations are private
  • 7.  
  • 8. Bob Garfield
  • 9. The Chaos Scenario
  • 10. “ The herd will be heard”
  • 11. Out-take and out-come
  • 12. Where to start, what to do?
  • 13. Clear obstacles
  • 14. Listen
  • 15. G oals O bjectives S trategy T actics
  • 16. Strategy http://bit.ly/cSHJyX
  • 17. Some social media monitoring challenges
  • 18. Volume & Relevance Co. A Co. B Co. C
  • 19. Coverage by channel Co. A Co. B Co. C
  • 20. Speed & Delay Co. A Co. B Co. C
  • 21. Sentiment Accuracy Co. A Co. B Co. C Metrica (without analysts) ‘ CHANCE’
  • 22. Volume - Forget absolute numbers Beware scoring systems Who matters? Influence v relevance. Treat automated metrics with caution Private conversations Query string is crucial Measure appropriately Summary of the challenges
  • 23. A final thought
  • 24.  
  • 25. [email_address] www.metrica.net/measurementmatters www.twitter.com/richardbagnall www.linkedin.com/in/richardbagnall Let’s keep in touch:

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