BMJ slides by Annabel Ferriman and Rebecca Coombes

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Gorkana held a media briefing with the BMJ on Friday 15 March, kindly hosted by APCO Worldwide. Annabel Ferriman, Senior News Editor and Rebecca Coombes, Magazine Editor provided these slides to support the discussion.

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  • Typical slide layout. To apply a new slide go to Insert > new slide. A new slide in the template style will appear which has been set up to ensure that the background, logo, margins, heading and text appear at the correct sizes and places on every slide. The main text area has been set up to format bullets in the correct style and this is the default setting. If you require a subtitle you will need to delete the bullet point and change the colour as shown above. You might also wish to add plain paragraphs or other features. All these can be manually applied to the basic template. To update an existing presentation in this new style go to Insert > Slides from > Other presentation… You can open an existing a presentation and pull the whole document or select slides into the new style. You will then need to manually adjust some elements as required.
  • Typical slide layout. To apply a new slide go to Insert > new slide. A new slide in the template style will appear which has been set up to ensure that the background, logo, margins, heading and text appear at the correct sizes and places on every slide. The main text area has been set up to format bullets in the correct style and this is the default setting. If you require a subtitle you will need to delete the bullet point and change the colour as shown above. You might also wish to add plain paragraphs or other features. All these can be manually applied to the basic template. To update an existing presentation in this new style go to Insert > Slides from > Other presentation… You can open an existing a presentation and pull the whole document or select slides into the new style. You will then need to manually adjust some elements as required.
  • BMJ slides by Annabel Ferriman and Rebecca Coombes

    1. 1. BMJ essentials Annabel Ferriman News Editor, BMJ
    2. 2. The BMJ news pages do not cover Launches of new drugs and devices Anniversaries Awareness days, weeks, months or years Human interest stories Nursing or dentistry news
    3. 3. Do Do research the publication you are targeting Do understand deadlines  BMJ goes to press three days before it appears Do trust us to respect your embargoes Do think about interesting ways of illustrating your story
    4. 4. Don’t Assume every press release needs a follow-up phone call Use incomprehensible acronyms Ask for forward feature lists
    5. 5. What we want from news Stories must be of interest to doctors We want to cover the big stories of the week We also like exclusives Our stories have to be balanced We avoid promotional stories We believe that “News is what offends somebody somewhere; all the rest is advertising”
    6. 6. BMJReach and impact 1,222,712 unique browsers download 5,643,102 pages from bmj.com each month (ABCe audit, October 2012).• The BMJ’s Impact Factor is 14.093.• International editions reach around 55,000 readers• Every BMJ article published since the journal’s first issue in October 1840 available online
    7. 7. BMJIncome Classified advertising (job ads)• Display advertising (pharmaceutical advertising)• Subscription revenue• Reprints• Sponsorship/syndication (eg EBSCO – an online journals service)
    8. 8. BMJWhat do we care about? Evidence-based approach• Medicalisation/overdiagnosis• Risk• Research integrity – open data campaign• Recent journalistic investigations have explored device and drug regulation, exposed the MMR-autism link as a fraud, looked at the truth behind sports drinks

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