#bsum @gorillacommerce @BookPal_US
How a Visionary CEO Turned a
New Page on an "Old" Industry
#bsum @gorillacommerce @BookPal_US
Introductions
Tony DiCostanzo - President, BookPal
Ed Kennedy - Regional Director, Gori...
#bsum @gorillacommerce @BookPal_US
BookPal’s Story
 Prologue: Why Books? Why BookPal?
 Rising Action: Being true to your...
#bsum @gorillacommerce @BookPal_US
Prologue:
Why Books? Why BookPal?
#bsum @gorillacommerce @BookPal_US
Prologue: Why Books? Why BookPal?
Cost Leadership Differentiation
MarketApproach
NicheB...
#bsum @gorillacommerce @BookPal_US
Rising Action:
Being True to your Niche
#bsum @gorillacommerce @BookPal_US
Lemonade stand approach
 Theme: Know your position in the market, Patience
#bsum @gorillacommerce @BookPal_US
Latest iteration of Book-pal.com
 Theme: Know your position in the market
#bsum @gorillacommerce @BookPal_US
Latest iteration of Book-pal.com
 Theme: Know your position in the market
#bsum @gorillacommerce @BookPal_US
Being true to your Niche
 Theme: Know your position in the market
#bsum @gorillacommerce @BookPal_US
Post-launch results
#bsum @gorillacommerce @BookPal_US
Climax:
Digital Books
#bsum @gorillacommerce @BookPal_US
Bulk eBooks
 Theme: Patience
#bsum @gorillacommerce @BookPal_US
Q&A Session
#bsum @gorillacommerce @BookPal_US
Thank you!
tony@book-pal.com, www.book-pal.com
ekennedy@gorillagroup.com, www.gorillagr...
Competing and Winning Against the Big Boys: How a Visionary CEO Turned a New Page on an "Old" Industry (2014 Bronto Summit)
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Competing and Winning Against the Big Boys: How a Visionary CEO Turned a New Page on an "Old" Industry (2014 Bronto Summit)

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BookPal President Tony DiCostanzo and Gorilla Group Business Development Director Ed Kennedy discuss entrepreneurship and building a successful B2B ecommerce business at the 2014 Bronto Summit.

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Competing and Winning Against the Big Boys: How a Visionary CEO Turned a New Page on an "Old" Industry (2014 Bronto Summit)

  1. 1. #bsum @gorillacommerce @BookPal_US How a Visionary CEO Turned a New Page on an "Old" Industry
  2. 2. #bsum @gorillacommerce @BookPal_US Introductions Tony DiCostanzo - President, BookPal Ed Kennedy - Regional Director, Gorilla Group
  3. 3. #bsum @gorillacommerce @BookPal_US BookPal’s Story  Prologue: Why Books? Why BookPal?  Rising Action: Being true to your niche  Climax: Digital Transformation  Themes: - Know your position to the market - Patience
  4. 4. #bsum @gorillacommerce @BookPal_US Prologue: Why Books? Why BookPal?
  5. 5. #bsum @gorillacommerce @BookPal_US Prologue: Why Books? Why BookPal? Cost Leadership Differentiation MarketApproach NicheBroad  Theme: Know your position in the market
  6. 6. #bsum @gorillacommerce @BookPal_US Rising Action: Being True to your Niche
  7. 7. #bsum @gorillacommerce @BookPal_US Lemonade stand approach  Theme: Know your position in the market, Patience
  8. 8. #bsum @gorillacommerce @BookPal_US Latest iteration of Book-pal.com  Theme: Know your position in the market
  9. 9. #bsum @gorillacommerce @BookPal_US Latest iteration of Book-pal.com  Theme: Know your position in the market
  10. 10. #bsum @gorillacommerce @BookPal_US Being true to your Niche  Theme: Know your position in the market
  11. 11. #bsum @gorillacommerce @BookPal_US Post-launch results
  12. 12. #bsum @gorillacommerce @BookPal_US Climax: Digital Books
  13. 13. #bsum @gorillacommerce @BookPal_US Bulk eBooks  Theme: Patience
  14. 14. #bsum @gorillacommerce @BookPal_US Q&A Session
  15. 15. #bsum @gorillacommerce @BookPal_US Thank you! tony@book-pal.com, www.book-pal.com ekennedy@gorillagroup.com, www.gorillagroup.com

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