Business professionals in today’s technology rich environments are presented with many opportunities to market ourselves. The rise in the past 5 years of social media platforms has provided us with amazing opportunities to leverage our networks both nationally and internationally. Business professionals in today’s technology rich environments are presented with many opportunities to market ourselves. The rise in the past 5 years of social media platforms has provided us with amazing opportunities to leverage our networks both nationally and internationally. Social media is not and experiment! Social media is essential for every business, and not because it's trendy or popular. But how are you harnessing the power of social media in your career, network or project? Gordon’s presentation will challenge your thinking on how social media can be leveraged. In his presentation Gordon will show us how Social Media Engagement is a critical part of a company’s marketing strategy because it has introduced new ways to either help, or hurt your bottom line. In fact, Gordon states “you don't even need to see a direct Return on Investment [ROI] right now to know that every professional needs to use it”.

1. Social Media for Professionals - Are you harnessing
the power of Social Media?
PMI Auckland
Wednesday 20 March 2013
Twitter = #onespec13
©Onespec March 2013

2. The use of social media both inside and
outside of enterprises is becoming
increasingly popular as a collaborative tool.
The focus of this presentation is on how
social media is affecting and enhancing
business.
To provide you with Tips and Traps of
using

3. Social Media For Professionals
Introduction
• Take a social media journey and a 101 guide to the current
trends on LinkedIn.
• Provide you with some tips and traps
• Answer some of your immediate questions on the use of
LinkedIn

5. “Social Media” is creating conversations
and collaboration that are challenging
conventional business norms.
Social media is essential for every
professional and business, and not
because it's trendy or popular.
Social media is not an experiment! But it
has to be fit for purpose!

6. Hub & Spoke Strategy
LinkedIn
And don’t forget
• Pinterest
Blog Google+
• Flickr
• Vine Website
• Instagram (Hub)
• etc….
Twitter Facebook

7. SOCIAL MEDIA STRATEGY
• You need a Social Media Strategy & Policy !
• Audience, Goals/Objectives, Technology
• Corporate policy on employees and company social
media usage
• IT police??
• Management and moderation
• Link to traditional marketing and branding

8. Social Media Statistics
• 70% of all adult online users are connected to one
or more social media platform
• Facebook 1.06 billion monthly active users
• Facebook over 600 million mobile users
• YouTube 800 million unique users
• YouTube 60 hours of video loaded per hour
• Twitter 180 million active users
• LinkedIn 200 million active users
• Google+ 253 million active users

9. NZ Social Media Statistics
New Zealand has more than 3.8 million internet users!
• LinkedIn 742,000 active users
• Facebook 2.2 million monthly active users
• YouTube 2.1 million unique monthly users
• Twitter 150,000 active users

10. The Business of Social Media
The average consumer mentions specific brands 90 times per
week in conversation
Facebook is now the most visited site in the world; 4 years
ago it didn’t register in the top 10!
• 74% of consumers rely on social networks to guide
purchase decisions
By 2014, 53% of total sales (online and offline)
will be affected by the web.

11. ENGAGEMENT AND CONTENT
Social media in NOT about endless self promotion!
Engagement and the sharing of content is the norm.
Social media has evolved to having conversations and
not SHOUTING.
Engagement is also about sharing relevant information
and content with your networks and by doing so
showing you are a trusted advisor and thought leader.

12. Smartphones and Tablets

13. SOCIAL MEDIA FOR PROFESSIONALS
• As a minimum all professionals should have a
LinkedIn profile
• Your LinkedIn profile should link to your company
page on LinkedIn
• You should have a 100% completed profile with a
current photo
• You should contribute and share content

14. ... officially launched on May 5, 2003. At the end of
the first month in operation, had a total of 4,500
members in the network.
... the world’s largest professional B2B network on
the Internet with more than 200 million members
in over 200 countries and territories.

15. LinkedIn Statistics
Gender balance of users 50/50
64% of users use LinkedIn to grow
their business
3 out of 4 users use LinkedIn for
business purposes
3 million + company pages on LinkedIn
Average time on site per visit – 8
minutes

16. TIPS for
• Add a photo and ensure you complete you
profile with as much details as possible
[100%] Write a “killer” summary….
• Add connections
• Ask for recommendations and provide
recommendations
• Share content via regular updates
• Join groups and get active
• Use productivity apps like cardmunch

17. DON’T’s
Don’t use a cartoon, family picture or
cartoon characters as your profile picture
Don’t spam your contacts
Don’t be a shameless self-promoter
Don’t post or share links to junk content
Don’t use the LinkedIn default connection
request template (send personalised
invites)
Don’t default to Quantity – Quality beats
quantity hands down!

18. RISK MANAGEMENT

19. Conclusion
• Social Media is not going to go away!
• Social Media is not and experiment!
• Engagement via LinkedIn is a compelling
business strategy
• Technology dives immediacy and
response times
• Convergence is happening at a pace
• A LinkedIn Profile and Company Page is
a must!

20. Questions
Gordon Shaw CMC
Social Media Strategist
Onespec &
Sempre Avanti Consulting
E: gordon@onespec.co.nz
P: + 64 21 249 3681
www.onespec.co.nz
www.twitter.com/onespec
#onespec13