Social Media for Professionals - Are you harnessing            the power of Social Media?                    PMI Auckland ...
The use of social media both inside andoutside of enterprises is becomingincreasingly popular as a collaborative tool.The ...
Social Media For ProfessionalsIntroduction• Take a social media journey and a 101 guide to the current  trends on LinkedIn...
“Social Media” is creating conversationsand collaboration that are challengingconventional business norms.Social media is ...
Hub & Spoke Strategy                               LinkedInAnd don’t forget• Pinterest                   Blog             ...
SOCIAL MEDIA STRATEGY• You need a Social Media Strategy & Policy !• Audience, Goals/Objectives, Technology• Corporate poli...
Social Media Statistics• 70% of all adult online users are connected to one  or more social media platform• Facebook 1.06 ...
NZ Social Media StatisticsNew Zealand has more than 3.8 million internet users!• LinkedIn 742,000 active users• Facebook 2...
The Business of Social MediaThe average consumer mentions specific brands 90 times perweek in conversationFacebook is now ...
ENGAGEMENT AND CONTENTSocial media in NOT about endless self promotion!Engagement and the sharing of content is the norm.S...
Smartphones and Tablets
SOCIAL MEDIA FOR PROFESSIONALS•   As a minimum all professionals should have a    LinkedIn profile•   Your LinkedIn profil...
... officially launched on May 5, 2003. At the end of    the first month in operation, had a total of 4,500    members in ...
LinkedIn StatisticsGender balance of users 50/5064% of users use LinkedIn to grow   their business3 out of 4 users use Lin...
TIPS for•   Add a photo and ensure you complete you    profile with as much details as possible    [100%] Write a “killer”...
DON’T’sDon’t use a cartoon, family picture orcartoon characters as your profile pictureDon’t spam your contactsDon’t be a ...
RISK MANAGEMENT
Conclusion• Social Media is not going to go away!• Social Media is not and experiment!• Engagement via LinkedIn is a compe...
Questions Gordon Shaw CMC Social Media Strategist Onespec & Sempre Avanti Consulting E: gordon@onespec.co.nz P: + 64 21 24...
Presentation social media for professionals   are you harnessing the power of social media pmi march 13
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Presentation social media for professionals are you harnessing the power of social media pmi march 13

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Business professionals in today’s technology rich environments are presented with many opportunities to market ourselves. The rise in the past 5 years of social media platforms has provided us with amazing opportunities to leverage our networks both nationally and internationally.

Business professionals in today’s technology rich environments are presented with many opportunities to market ourselves. The rise in the past 5 years of social media platforms has provided us with amazing opportunities to leverage our networks both nationally and internationally.

Social media is not and experiment!

Social media is essential for every business, and not because it's trendy or popular. But how are you harnessing the power of social media in your career, network or project?

Gordon’s presentation will challenge your thinking on how social media can be leveraged.

In his presentation Gordon will show us how Social Media Engagement is a critical part of a company’s marketing strategy because it has introduced new ways to either help, or hurt your bottom line. In fact, Gordon states “you don't even need to see a direct Return on Investment [ROI] right now to know that every professional needs to use it”.

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Presentation social media for professionals are you harnessing the power of social media pmi march 13

  1. 1. Social Media for Professionals - Are you harnessing the power of Social Media? PMI Auckland Wednesday 20 March 2013 Twitter = #onespec13 ©Onespec March 2013
  2. 2. The use of social media both inside andoutside of enterprises is becomingincreasingly popular as a collaborative tool.The focus of this presentation is on howsocial media is affecting and enhancingbusiness.To provide you with Tips and Traps ofusing
  3. 3. Social Media For ProfessionalsIntroduction• Take a social media journey and a 101 guide to the current trends on LinkedIn.• Provide you with some tips and traps• Answer some of your immediate questions on the use of LinkedIn
  4. 4. “Social Media” is creating conversationsand collaboration that are challengingconventional business norms.Social media is essential for everyprofessional and business, and notbecause its trendy or popular.Social media is not an experiment! But ithas to be fit for purpose!
  5. 5. Hub & Spoke Strategy LinkedInAnd don’t forget• Pinterest Blog Google+• Flickr• Vine Website• Instagram (Hub)• etc…. Twitter Facebook
  6. 6. SOCIAL MEDIA STRATEGY• You need a Social Media Strategy & Policy !• Audience, Goals/Objectives, Technology• Corporate policy on employees and company social media usage• IT police??• Management and moderation• Link to traditional marketing and branding
  7. 7. Social Media Statistics• 70% of all adult online users are connected to one or more social media platform• Facebook 1.06 billion monthly active users• Facebook over 600 million mobile users• YouTube 800 million unique users• YouTube 60 hours of video loaded per hour• Twitter 180 million active users• LinkedIn 200 million active users• Google+ 253 million active users
  8. 8. NZ Social Media StatisticsNew Zealand has more than 3.8 million internet users!• LinkedIn 742,000 active users• Facebook 2.2 million monthly active users• YouTube 2.1 million unique monthly users• Twitter 150,000 active users
  9. 9. The Business of Social MediaThe average consumer mentions specific brands 90 times perweek in conversationFacebook is now the most visited site in the world; 4 yearsago it didn’t register in the top 10!• 74% of consumers rely on social networks to guide purchase decisionsBy 2014, 53% of total sales (online and offline) will be affected by the web.
  10. 10. ENGAGEMENT AND CONTENTSocial media in NOT about endless self promotion!Engagement and the sharing of content is the norm.Social media has evolved to having conversations and not SHOUTING.Engagement is also about sharing relevant information and content with your networks and by doing so showing you are a trusted advisor and thought leader.
  11. 11. Smartphones and Tablets
  12. 12. SOCIAL MEDIA FOR PROFESSIONALS• As a minimum all professionals should have a LinkedIn profile• Your LinkedIn profile should link to your company page on LinkedIn• You should have a 100% completed profile with a current photo• You should contribute and share content
  13. 13. ... officially launched on May 5, 2003. At the end of the first month in operation, had a total of 4,500 members in the network.... the world’s largest professional B2B network on the Internet with more than 200 million members in over 200 countries and territories.
  14. 14. LinkedIn StatisticsGender balance of users 50/5064% of users use LinkedIn to grow their business3 out of 4 users use LinkedIn for business purposes3 million + company pages on LinkedInAverage time on site per visit – 8 minutes
  15. 15. TIPS for• Add a photo and ensure you complete you profile with as much details as possible [100%] Write a “killer” summary….• Add connections• Ask for recommendations and provide recommendations• Share content via regular updates• Join groups and get active• Use productivity apps like cardmunch
  16. 16. DON’T’sDon’t use a cartoon, family picture orcartoon characters as your profile pictureDon’t spam your contactsDon’t be a shameless self-promoterDon’t post or share links to junk contentDon’t use the LinkedIn default connectionrequest template (send personalisedinvites)Don’t default to Quantity – Quality beatsquantity hands down!
  17. 17. RISK MANAGEMENT
  18. 18. Conclusion• Social Media is not going to go away!• Social Media is not and experiment!• Engagement via LinkedIn is a compelling business strategy• Technology dives immediacy and response times• Convergence is happening at a pace• A LinkedIn Profile and Company Page is a must!
  19. 19. Questions Gordon Shaw CMC Social Media Strategist Onespec & Sempre Avanti Consulting E: gordon@onespec.co.nz P: + 64 21 249 3681 www.onespec.co.nz www.twitter.com/onespec #onespec13

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