Twitter Chicago Net Tuesday

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A training given at the June Chicago Net Tuesday Meeting

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Twitter Chicago Net Tuesday

  1. 1. Twitter Tools & Insights Gordon Dymowski Chicago Net Tuesday May 12, 2009
  2. 2. Go als o f t his pre se nt at io n •Provid b s inform tion on e a ic a Tw r & us w itte e ithin non- profits •E uc te on s e online rd d a om /3 p rty Tw r a p a itte p s •Provid b s re ourc sfor e a ic s e tra kingTw r S tis s c itte ta tic •S ula d c s & tim te is us ion c a re tivity on non-profit us of e Tw r itte
  3. 3. • P ula “ ic log s rvic –a sup to op r m rob ” e e llow 14 c ra te to p t (“log ingw s ky 0 ha c rs os b g ith tic note ” s) • Cre te c m a a s om unic tion c nne via ha l “follow rs & “ e ” follow ” ing • Ca a c s viam ile p n c es ob hone hom , e c p r, or on w b om ute e • R hly 6 m oug illion uniq vis ue itorsp r m e onth a 5 m nd 5 illion ove ll vis ra itorsp r m e onth (c p te om om e .c )
  4. 4. T w it t e r Vo cabulary •F ollow rs–p op re d your up a s e e le a ing d te •F ollow –p op w e up a syou re d ing e le hos d te a • R tw e –forw rd a up a e et a ing n d te • @ (a –a d s ings e t) d re s om one d c on ire tly Tw r itte • Dire t M s a e –Tw r ve ion of e a c esg itte rs -m il (only ha p nsif p op followe c othe pe e le ah r) • Ha hta (#) –w y to org nize tw e a s g a a e ts round atop (for e m le #ne q re ) ic xa p , ts ua d
  5. 5. H o w N o n - Pro fit s U se T w it t e r •P rovid re ourc sa up a s e s e nd d te (@ found rs a @ c nc rs ie e he rt, a e oc ty) • Org nizinga a round ac us (@ e e tim a e dm , @ ne q re , @ he rtla he s ts ua d a nd lp ) • F ra ing(@ tw s l, und is e tiva @ he rtla he s a nd lp ) • Ne orkingw othe (#follow a tw ith rs frid y, #ne q re ) ts ua d • F a a le of inte s vialink orw rd rtic s re t c p s ion om re s • M t im orta –advocate for their os p ntly mission
  6. 6. Ca e S y –Chic g Tw s l s tud a o e tiva • World id initia to ra e fund for w e tive is s c a d le n rinkingw tea r •R ce ruite org nize in 2 0 + ke c s d a rs 0 y itie (He = @ m a r) for 2 e nt re jc rte /12 ve • On s m d y (2 ) in va a e a /12 riousc s itie •R ce ruite , s ite online viatw r d olic d itte • World id - $2 0 0 ra e ; Chic g w e 5 ,0 0 is d ao - $2 0 5 • Le s –even with little advance time, s on can organize and mobilize towards goal
  7. 7. Tw r Clie /S itte nts oftw re a • Tw in (F F fox – itb or ire http w .tw in.c ://w w itb om ) • Tw Tune (F itty s or F fox - ire http w .foxytune .c /tw ://w w s om ittytune / s ) • S e m De ktop ( e s ic s http e ktop e s ic om ://d s .s e m .c ) • Tw (ne d Ad e Air hirl e ob p tform- la
  8. 8. Tw e e k –The Clie for P e e td c nt ow r Tw e rs e te http w .tw e e k.c ://w w e td c om •Us sAd e AIR e ob •Allow org niza s a tion of follow rsb g e y roup s •Allow for s ve s a h a e s a d e rc g nts for m onitoring •S e a DM , re lie , online e ll s p s •Tw uzz –s e p ula top s itb e op r ic on Tw r itte
  9. 9. Link Co m pre ssio n (o r ho w t o se nd U RLS in unde r 140 charact e rs ) •http .g ://is d •http w .tinyurl.c ://w w om •http w .urlte .c ://w w a om •http it.ly (w n ://b he linke to Tw r d itte acc ount, a sfor llow tra kingof c ka le c lic b links )
  10. 10. We -B s d Tw r Ap s b ae itte p •M onitte (http w .m r ://w w onitte om – r.c ) a sfor m llow onitoringof s a h te sin re l e rc rm a tim (s ila to Tw e e k func e im r e td c tionality) • Hoots uite (http w .hoots .c ) – ://w w uite om Allow for m na e e of m le Tw r s a g m nt ultip itte ac c ounts • F nd or F rie ollow( http w .frie orfollow om –a syou ://w w nd .c ) llow to s e w sfollow /not follow you e ho’ ing ing • Qw r (http e w r.c /) –R c ive itte ://us q itte om ee e a w ns e -m il he om one “ unfrie s you nd ”
  11. 11. Avoiding the Followers/Following Trap • M ny s rvic s(like a e e Tw influe e nc ) m a ure re c in es ah te sof rm follow /follow rs ing e • Tw r “uc e s itte s c s ” isb s d m on a e ore q lity of ua conve a rs tion than q ntity of ua follow rs e •F ollow /Fing ollow r e
  12. 12. Online Me t ho ds o f Me asuring T w it t e r St at s • Tw r F nd ( itte rie s http w .tw r-frie s om ://w w itte nd .c ) • Tw lyze (http w .tw lyze om ita r ://w w ita r.c ) • Tw e ta (http w .tw e ta .c ) e ts ts ://w w e ts ts om • Tw r R tio (http w .tw rra om itte a ://w w itte tio.c ) The e toolsc n b us ful s a e e in he ingd te ine lp e rm •Howyou’ us re ing Tw r itte • q lity of your The ua conve a rs tionswithin Tw r itte • Howm h of a im a t uc n pc
  13. 13. Online R s e ourc son Tw r e itte • M s b Top 4 (c ora ) Tw e rs- a ha le 0 orp te e te http a ha le om 0 9 1/2 e t-tw r-b nd / ://m s b .c /2 0 /0 1/b s itte ra s • M s b Top 2 Cha Tw e rs- a ha le 6 rity e te http a ha le om 0 9 3 /tw r-nonp ://m s b .c /2 0 /0 /19 itte rofits/ • Tw r P c - itte a k http://tw rp c .p w om itte a k-b itte a ks b iki.c /Tw r-P c y-Top #N ic • B th’B lis - e s log t http e ://b th.typ p d om e _b /2 0 /0 /the e a .c /b ths log 0 8 2 -nonp ro • S te of the Tw rs he (P ) - ta itte p re DF http d a te m om ta _of_the ://c nq .hub a .c /S te _Tw rs he _ itte p re • Tw r J p S rt (P ) - itte um ta DF http w .c ora d r.org p onte ://w w orp te olla /w -c nt/up d /2 0 loa s 0
  14. 14. Any Que tions s ?
  15. 15. Conta t Inform tion c a Gordon Dymowski Gordon.dymowski@gmail.com Twitter: gordondym (follow me and I’ll follow you) Cell: 312-316-2769 Facebook – http://profile.to/ GordonD

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