I Wanna Be Found - Using SEO To Enhance Job Searching


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I Wanna Be Found - Using SEO To Enhance Job Searching

  1. 1. I Wanna Be Found<br />Using SEO to Enhance Your Job Search<br />
  2. 2. Goals of Today’s Presentation<br />Outline how basic SEO strategies can enhance other job search activities<br />Provide insight into how to optimize online presence in social media<br />Make job search more productive<br />Facilitate contact, interviews, and hiring by potential employers<br />
  3. 3. About This Session<br /><ul><li>Based on very basic knowledge of SEO principles
  4. 4. Platform agnostic – will not focus on specific channels or blogging software
  5. 5. Results will not happen overnight, but will occur in direct proportion to effort</li></li></ul><li>As A Professional<br />Over ten years’ experience in non-profit/social services<br />Co-organizer for Chicago Net Tuesday<br />Work in fundraising, grant writing, community mobilization<br />Strong background in social media strategy & engagement<br />As A Blogger/Writer<br />Over fifteen years’ experience online content creation/community management<br />Comics/pop culture blogger for six years<br />Writer/podcaster for Comic Related<br />Occasional contributor – Baker Street Blog, Chicago Now’s Job Stalker<br />Gordon’s Background<br />
  6. 6. Goal : Optimize presence in search to establish professional expertise and provide relevant background information to potential recruiters and employers <br />
  7. 7. Professional Target Keywords<br />Non-profit<br />Community <br />Engagement<br />Development<br />Fundraising<br />Social Media<br />Outreach<br />Strategy<br />Project OR Program<br />Personal Interest Keywords<br />Comics OR Graphic Novels<br />Popular Culture<br />Doctor Who<br />Sherlock Holmes<br />Television<br />Ideal Keyword List<br />Goal: Increase frequency & presence of career/professional keywords while maintaining personal interest keywords<br />
  8. 8. Optimizing Content - Blogs<br />Created & Began Non-Profit Social Media/Civic Engagement Blog (http://www.metroshrink.com) <br />Generated & Included Meta Tags for current blogs and other related content<br />Modified overall content within both blogs to reflect SEO principles, e.g., Title reflecting contents of entry, inclusion of expertise-related keywords, tags<br />Inventoried presence and frequency of use of personal social media channels<br />
  9. 9. Optimizing Content – <br />Social Media<br /><ul><li>Keywords included in user profile
  10. 10. User names modified to reflect my own name
  11. 11. Google Plus – updates will show up in search results</li></ul>Professional keywords generated from past activities, job descriptions , and professional/personal interests<br />
  12. 12. Optimizing Content – <br />Resume & Applications<br /><ul><li>Modified resumes when applying for position to reflect keywords/professional duties in job posting
  13. 13. Drafted “elevator speech”, branding statement, and other background information to use in professional description
  14. 14. Tracked status of job applications/interviews/other activities via Excel spreadsheet to determine efficacy
  15. 15. Researched potential contacts & employers via search engines and Linked In on keyword combinations</li></ul>Optimizing online content is not a substitute for regular job search activities<br />
  16. 16. Some Notes About Linked In<br /><ul><li>Profile shows up in search results proportional to contacts & visits
  17. 17. Profiles with over 500 contacts placed higher in results
  18. 18. Linked In Skills (currently in beta) provides “tags” based on skill set and professional interests
  19. 19. Profile should provide framework for resume and not vice versa
  20. 20. Two resources for Linked In Optimization
  21. 21. Brenda Bernstein – Essay Expert (Madison, WI)
  22. 22. GreigWeils, BeFound Jobs</li></li></ul><li>Communications Hub<br /><ul><li>Purchased gordondymowski.com as domain
  23. 23. Chose to establish site on Blogger platform – Integration of widgets, ease of use, and can modify design internally
  24. 24. Provides one-stop shop for content
  25. 25. Social Media (including Friendfeed)
  26. 26. Various online mentions (Netsquared)
  27. 27. Links to unique content (Comic Related, Baker Street Blog, Job Stalker)
  28. 28. Contains Professional/Personal Meta Tags
  29. 29. Allows for online “portfolio” of online work and overview of online activity</li></li></ul><li>Contact Information<br />Keyword-rich explanatory text<br />Social Media/<br />Online Content <br />Aggregator<br />
  30. 30. Results – Google Search Results<br /><ul><li>Top 23/30 Search Results for “Gordon Dymowski” focus on professional efforts and social media
  31. 31. Three – Comic & Pop Culture-related blogging/content
  32. 32. Two - Generic Profiles (e.g., MyLife.com)
  33. 33. Two – Pre-2000 Content (one in Top 10 results)
  34. 34. Communications Hub – Consistent Traffic
  35. 35. Boosts SEO through links
  36. 36. Provides Online “Portfolio” for employers</li></ul>Search for “Gordon Dymowski” on Google on 08/13/11<br />
  37. 37. Results – Tag Cloud<br />Increased frequency of keywords related to professional efforts; potential to expand professional presence in search<br />Generated using Google with Search Cloudlet Extension for Firefox on 08/13/11 <br />
  38. 38. Results – Personal Job Search<br />Averaging 1 – 2 job interviews/week<br />Increase in engagement with potential freelance opportunities<br /><ul><li>Establishing working relationship with business development corporation</li></ul>Increasing number of contacts via meetings & Linked In<br />
  39. 39. Results – Linked In<br /><ul><li>September 2010 – Averaged 2 – 3 profile views in a 15 day period
  40. 40. August 2011 – Averaging 5 – 7 profile views/week
  41. 41. Out of seven profile views in one week:
  42. 42. Two were by professional recruiters, which led to one working arrangement
  43. 43. Three were seeking contacts in field, and two professional relationships established
  44. 44. Two were “Anonymous Linked In User”</li></li></ul><li>Upcoming Social Media/Small Business Training<br /><ul><li>Thursday, September 1st
  45. 45. 5:30 – 6:00 pm Networking
  46. 46. 6:00 – 7:30 pm Session </li></ul>Newberry Library, 60 W. Walton, Room B91<br />Pricing Information & RSVP<br /><ul><li>http://nextsteps090111.eventbrite.com</li></li></ul><li>Contact Information<br />Gordon Dymowski<br />http://www.gordondymowski.com<br />Gordon.dymowski@gmail.com<br />(773) 809-4473<br />Twitter: gordondym<br />Linked In: http://linkd.in/gordondym<br />