New Media Mavericks:
Will The Revolution
Be Spidered?
June 10, 2008

(Last) Year Of
Living Digitally
• Unplugged The Cable 1/1/2007
• http://www.YearOfLivingDigitally.com
• Two Biggest Surprises
• Saved Money
• Didn’t Miss A Thing / Didn’t Go Back
• The Luddite Best Man
http://www.paulcolligan.com/google

Who Is Paul Colligan?
• New Media Enthusiast Who Brought Props
• CEO, Colligan.com, Inc. - TIMDJ
• Full Time New Media Maker & Trainer
• Blog, Podcast,Video, eBook, Etc.
• Author, The Business Podcasting Bible
• http://www.PaulColligan.com/google
http://www.paulcolligan.com/google

Outline
• A New Media Friday
• The Secret Of The Podcast Revolution
• The Technology Is Here
• The Numbers Are Here
• Seriously ...
• Q&A
http://www.paulcolligan.com/google

A New Media Friday
• Preparing For This Presentation From A
Podcast On My iPhone - Mostly Streamed
• Delivered Training Via Casgle PodDeus
• Wife And I Watched Ken Burn’s
“Brooklyn Bridge” Via Netflix On Demand
While Our 8 Year Old Daughter Read
“Ramona” On The Kindle
• We Didn’t Watch Battlestar Galactica
http://www.paulcolligan.com/google

The “Secret” Of The
Podcast Revolution
• Podcasting Is A Single Channel
For New Media Delivery
• No License Or Special Tech Required
• Leveraging The Sexiest Tech Out There
• Kicked Us In The Pants
• We Need It Again / Lots Of Channels
http://www.paulcolligan.com/google

The Technology Is Here
• Flip Cameras & Field Interview Kits
• Kindles and iPhones
• The Streamers
• eLearning, PodDeus, and Popcorn Hours
• The iYule, PayPal, and PremiumCast.com
http://www.paulcolligan.com/google

Flip Cameras And
Field Interview Kits
• NTSC Video My 5 Year Old Can Run
• Say Cheese Everyone!
• Brought Tim With Me
• Recording Some Highlights So I Don’t
Have To ...
http://www.paulcolligan.com/google

Kindles And iPhones
• My 8 Year Old
• Got The Kindle On Friday
• Hundreds Of Pages Read
• Top Selling Kindle Book - Indie Publisher
• Book On Using The Kindle
• If I Was Streaming Audio On A 2G Phone ...
http://www.paulcolligan.com/google

The Live Streamers
• A 3 Year Old Nokia Phone - Qik
• Any Laptop With A Web Cam - Ustream
• Multiple Cameras And Locations - Mogulus
• Mogulus And UberSyndication
http://www.paulcolligan.com/google

eLearning, PodDeus,
And Popcorn Hours
http://www.paulcolligan.com/google

The iYule, PayPal,
and Premiumcast.com
• http://www.iYule.tv
• 1.3 GIG HD
Video
• $5 / $7 / $10
• Sold One
Yesterday
http://www.paulcolligan.com/google

The iYule, PayPal,
and Premiumcast.com
• Thousands Sold / Charity / Including 10% Of
A School In Nepal / Just Year 1
http://www.paulcolligan.com/google

If The Tech Is Here ...
• Then it must be the numbers aren’t, right?
http://www.paulcolligan.com/google

The Numbers Are Here
• Edison Report
• Additional Internet TV Reports
• Geekbrief.TV / The 7th Son / Grammar Girl
• Stompernet SMARTS
• We’ve Been Oprah’d
http://www.paulcolligan.com/google

Edison Report
• Podcast Consumers are Comfortable
Watching Television Through Non-
Traditional Means
• 45% DVD = Paul’s Best Man
• More Than One In Five Americans Has
Watched Or Listened To
Downloadable Media
http://www.paulcolligan.com/google

Edison Report
• 47% Of Podcast Consumers Have
Purchased Content Online
• 82% Purchased Something
Online
• JUST ONE CHANNEL Meme
http://www.paulcolligan.com/google

Internet TV Reports
• 5/26/2008 - L.A. Times - “They’re becoming just the lowest
numbers on the multichannel dial, rather than the last outposts
of mass culture.”
• 5/27/2008 - ABI Research - “... the number of viewers who
access video via the Web to nearly quadruple in the next few
years, reaching at least one billion in 2013.”
• 5/30/2008 - Ipsos - “Among the 52% of American’s age 12+
whom have ever streamed or downloaded a digital video file
online, about one out of every five hours spent watching movies,
TV shows and/or other types of videos is done so on a PC.”
http://www.paulcolligan.com/google

GeekBrief.tv
• Recent Check -
Average >350,000
Downloads Per
Episode
• Many Episodes
That Have Passed
1,000,000
• Getting Ready For
The Big Trip
http://www.paulcolligan.com/google

7th Son
• Novel as audio Podcast
• Cameos From Nathan
Fillion, and George
Romero
• >30,000 / >1,000,000
downloads
• Printing from Martin's
Press in 2009
http://www.paulcolligan.com/google

Grammar Girl
• 1.2 Million Nielsen Validated Downloads
• May 2008

Stompernet SMARTS
• More Than 2,000 Copies Of A $1397
Training Product Sold In Less Than A Week
• Marketing Via A Series Of Videos
And A PDF Report
• No Physical Delivery At All
• Amazon S3 As CDN
http://www.paulcolligan.com/google

We’ve Been Oprah’d
• 374,000 Entries In Google For
“Oprah Podcast”
http://www.paulcolligan.com/google

Seriously ...
• Old And New Media Side By Side
• The Walled Platform Is Dead
• That Index Is A Valuable Index
• That Index Doesn’t Exist
http://www.paulcolligan.com/google

How To Get Serious
• Subscribe To My Blog
• New Media Expo - Year 4 - Meet Tim
• Promote Benefits, Not Technology
• Leverage What Your Audience
Is Already Leveraging With Content You
Already Have
• Consider Indexing This Stuff
http://www.paulcolligan.com/google

Thank You / Q&A
http://www.paulcolligan.com/google
Links Plus “Missing” Slides And Content