Bringing enterprise sensibilities to Google Maps Kevin Macdonald & Tim Merrill / June 19, 2009

Our Geospatial & Enterprise Credentials Our Relationship with Google Industry Trends Data Silos, BI & Other Use Cases Agenda

Our Geospatial & Enterprise Credentials

Our Relationship with Google

Industry Trends

Data Silos, BI & Other Use Cases

Google Earth Day (April ’08)

Consumer mapping innovators since 2001 Oracle SDO: Spatial extension to Oracle Database Demographics: Canadian census on a vector map TimTone: Coffee finder on cell phone and Blackberry On web, flash and mobile platforms Became our most exciting business unit within Thinkwrap Early Mapping / GIS Experience

Consumer mapping innovators since 2001

Oracle SDO: Spatial extension to Oracle Database

Demographics: Canadian census on a vector map

TimTone: Coffee finder on cell phone and Blackberry

On web, flash and mobile platforms

Became our most exciting business unit within Thinkwrap

FindByClick Zoomandgo Martha Stewart Obama SMS Convention & Inauguration University of Ottawa Trendero DFAIT GG&A plus a dozen or so smaller projects (< $10K) Google Maps Innovators since 2005

FindByClick

Zoomandgo

Martha Stewart

Obama SMS Convention & Inauguration

University of Ottawa

Trendero

DFAIT

GG&A

plus a dozen or so smaller projects (< $10K)

University of Ottawa Key features Search buildings Provide walking routes for students / faculty and visitors for on campus trips

Key features

Search buildings

Provide walking routes for students / faculty and visitors for on campus trips

Martha Stewart Key Features Selection options for products, retailers and locations Connections to product and store Geo-coding for all retail locations Mapping performance optimization

Key Features

Selection options for products, retailers and locations

Connections to product and store

Geo-coding for all retail locations

Mapping performance optimization

Obama Presidential Campaign Project completed in 12 days Key Features Real-time feedback from cellular devices via SMS Each star grows and changes color based on number of votes for a particular topic Handles 50 SMS messages per second

Project completed in 12 days

Key Features

Real-time feedback from cellular devices via SMS

Each star grows and changes color based on number of votes for a particular topic

Handles 50 SMS messages per second

Google Partner for 2 years Enrolled in Google Enterprise Partner Program Projects for Google Earth Day 10^100 Free the Airwaves Google Carry-on (Airport terminal map) Obama Convention & Inauguration Google Gadgets (Ryan Seacrest, Andy Roddick, …) XPrize

Enrolled in Google Enterprise Partner Program

Projects for Google

Earth Day

10^100

Free the Airwaves

Google Carry-on (Airport terminal map)

Obama Convention & Inauguration

Google Gadgets (Ryan Seacrest, Andy Roddick, …)

XPrize

Google Product Experience Map API Flash Map API Streetview Datastore / BigTables “ Google Cloud” App Engine (Python & Java) Google Gadgets Google Apps

Map API

Flash Map API

Streetview

Datastore / BigTables

“ Google Cloud” App Engine (Python & Java)

Google Gadgets

Google Apps

Enterprise Experience Verticals: Banking, Government, Healthcare, Retail Disciplines: Project Management Identity Management, single-sign on E-commerce strategy and delivery Read more at thinkwrap.com

Verticals:

Banking, Government, Healthcare, Retail

Disciplines:

Project Management

Identity Management, single-sign on

E-commerce strategy and delivery

Read more at thinkwrap.com

Geospatial Industry

Segments & Use Cases B-B: Asset / Fleet Management Market Analysis / Business Intelligence B-C: “ Yellow Pages” / Locator Service Navigation Gaming: Carmen Sandiego, Dora Travel

B-B:

Asset / Fleet Management

Market Analysis / Business Intelligence

B-C:

“ Yellow Pages” / Locator Service

Navigation

Gaming: Carmen Sandiego, Dora

Travel

Segments & Use Cases B-B: Asset / Fleet Management [ ESRI / MSFT ] Market Analysis / Business Intelligence [ ESRI ] B-C: “ Yellow Pages” / Locator Service Navigation [ Garmin / TomTom ] Gaming: Carmen Sandiego, Dora Travel

B-B:

Asset / Fleet Management [ ESRI / MSFT ]

Market Analysis / Business Intelligence [ ESRI ]

B-C:

“ Yellow Pages” / Locator Service

Navigation [ Garmin / TomTom ]

Gaming: Carmen Sandiego, Dora

Travel

ESRI & Google Maps (2004)

In 2005

Last 12 Months

Except at ESRI HQ

The Pie is Much Bigger! Nokia and TomTom collectively paid 20 TIMES ESRI revenue for NAVTEQ and TeleAtlas maps Do these guys know something? Google owns mapping mindshare and is very well positioned in the consumer market

Nokia and TomTom collectively paid 20 TIMES ESRI revenue for NAVTEQ and TeleAtlas maps

Do these guys know something?

Google owns mapping mindshare and is very well positioned in the consumer market

Typical Data Center

Information Silos Over the course of this presentation, e-commerce systems will process 5M credit card txns and 10 billion mouse clicks Databases have moved beyond transaction engines to become “containers of everything”: Compliance / SOX “ Just in case” Some of it must have a location component

Over the course of this presentation, e-commerce systems will process 5M credit card txns and 10 billion mouse clicks

Databases have moved beyond transaction engines to become “containers of everything”:

Compliance / SOX

“ Just in case”

Some of it must have a location component

BI / Analytics One big step beyond “Store locator” use case High value-add means high margins One client signing on (600 potential follow-on) Google has the right infrastructure in place: Google Earth Google Maps API for Flash Google MapReduce Google App Engine

One big step beyond “Store locator” use case

High value-add means high margins

One client signing on (600 potential follow-on)

Google has the right infrastructure in place:

Google Earth

Google Maps API for Flash

Google MapReduce

Google App Engine

Enterprise Challenge … we need to think about broadening data that’s available. We need to create an open system where information can facilitate productivity. Bill Meehan, director, Utilities Solutions at ESRI (May 10, 2009)

… we need to think about broadening data that’s available. We need to create an open system where information can facilitate productivity.

Bill Meehan, director, Utilities Solutions at ESRI (May 10, 2009)

Google is a Product Company

… An integrated Product Company

Google Enterprise Solutions

Lakehead University One of 400,000 organizations that use Google Apps and related products Deployed Google Apps to each of its 38,000 staff, students and alumni The data and the map are two lego blocks Connect them together

One of 400,000 organizations that use Google Apps and related products

Deployed Google Apps to each of its 38,000 staff, students and alumni

The data and the map are two lego blocks

Connect them together

Student Event Map Google Maps Google App Engine Google Docs Calendar

Google Maps

Google App Engine

Google Docs Calendar

Optimize Fundraising Campaign Google Earth or Maps for Flash Google MapReduce Google Docs Spreadsheet Alumni member

Google Earth or Maps for Flash

Google MapReduce

Google Docs Spreadsheet

Alumni member

Thank You!

Kevin Macdonald [email_address] Tim Merrill Bringing enterprise sensibilities to Google Maps [email_address] 416.904.0370

Kevin Macdonald

[email_address]

Tim Merrill

Bringing enterprise sensibilities to Google Maps

[email_address]

416.904.0370