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Greensboro Google Plus for Business

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In this presentation, we will talk about some of the common problems that many small businesses today are facing, as well as how Google+ Local can help you overcome those barriers. …

In this presentation, we will talk about some of the common problems that many small businesses today are facing, as well as how Google+ Local can help you overcome those barriers.

Just to tell you a little bit about myself, my name is Terry Power and my company is TriadInternetMarketing. We help local businesses take control of their online identity by claiming and optimizing their local business listing pages. If you need to contact me for any reason after viewing this, I can be reached at (336) 310-9322 and my website is TriadInternetMarketing.com.

If you’re like most business owners today, you may be experiencing some problems when it comes to getting your phone to ring or getting more foot traffic coming through your doors.
I probably don’t need to tell you that traditional marketing costs are through the roof – such as yellow pages, newspaper ads, and tv commercials.
Some of your closest competitors are probably using new methods to gather most of the local attention, which takes away from your company’s bottom line.
Technology, such as the internet, social media, and mobile marketing are the new-age ways to market your business. These methods actually generate results because times have changed… However, many businesses get stuck because they don’t know what to do so they end up not doing anything – or even worse, wasting a lot of time trying to do it themselves and ultimately waste money in the process.
However, there are ways to overcome these barriers…
One way to make that happen is by claiming and optimizing your Greensboro Google+ Local listing.

You may have heard of Google+ Local (or formerly called Google Places). It is a business-related platform that focuses specifically on companies and their locations…
All businesses should claim and complete their Google+ Local business listings 100%. This will not only help your listing rank better, but it will provide your audience with the type of information they may be looking for, such as your phone number, address, hours of operation, website address, and more.

Another major part of Google+ Local is the ability for users to leave customer reviews about your company. So to ensure that your company has more good reviews than bad ones, be sure to ask your satisfied customers to leave reviews for your company whenever possible. Also stay on top of these reviews and be sure to respond to show other viewers that you actually care about customer satisfaction.
The main benefit of using Google+ Local is that it will help your company get more search engine exposure. In addition, it’s integrated with Google Maps so visitors will know exactly how to get to your location, which is powerful.
Claiming and completing your Google+ Local listing is a must today if you are serious about increasing the amount of exposure your company gets online.
Want more info ? Call (336) 310-9322 or visit TriadInternetMarketing.com

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Transcript

  • 1. Google+ Local Overview Why Google+ Local Can Grow Your Local Business
  • 2. Table of Contents 1 Dilemmas & Overcoming Barriers 2 What is Google+ Local 3 Google+ Local Benefits & Facts 4 How We Can Help
  • 3. About Me Terry Power Professional Local Marketing Services Specializing in Powerful Online Strategies That Get Results! (336) 310-9322 www.TriadInternetMarketing.com
  • 4. Business Dilemmas
  • 5. Traditional Marketing Costs Are Some of the Expensive Traditional Marketing Methods Losing Their Effectiveness?  Yellow Page Books  Newspaper Ads  TV Commercials  Radio Ads
  • 6. Your Competitors Are Your Competitors Taking Your Fair Share of the Market?  More Local Attention  More Repeat Business  Better Marketing
  • 7. Technology Are You Having Trouble Implementing New-Age Marketing Strategies that Can Help Grow Your Business?  Online Marketing  Mobile Marketing  Social Marketing  … and MORE
  • 8. Overcoming Barriers There IS Hope:  Put your business in front of your target audience  Spend your marketing dollars where they can yield the best returns  Utilize the power of online marketing to stay connected to your local market
  • 9. Overcoming Barriers One Way to Accomplish This is by Claiming & Optimizing Your Google+ Local Listing!
  • 10. What is Google+ Local? Google+ Local is a business-related platform that focuses specifically on companies and their locations… It is a keyword-based business directory that pulls up businesses that local consumers may be looking for… It’s a critical piece of local search engine optimization process.
  • 11. What Does it Involve? Claim & Complete Your Profile 100% Monitor Reviews Add Company Details Ask Customers for Reviews Add Great Content Optimize Your Profile
  • 12. How Does it Work? It’s the NEW Yellow Pages! 1. An online user types their location AND a keyword for something they’re looking for into the Google search engine(a product, service or company name) 1. Google+ Local results will come up – listing many different businesses that fit the description 1. It shows a map detailing location, hours of operation, phone numbers, addresses, links to their websites, and more
  • 13. Benefits of Google+ Local
  • 14. Benefits of Google+ Local  Draws in local consumers who are searching for your type of product or service  When a search has local intent, the Google+ Local results usually appear at the top of the page  Strengthens your brand by having your company logo, photos, videos, and social interaction etc.  Gives you a way to present potential customers with special offers, coupons, and promotions
  • 15. Local Search Facts  97% of Consumers Search for LOCAL Products, Services or Businesses Online  20% of All Computer Searches are LOCAL  95% of All Mobile Searches are LOCAL  Most of Them Take Some Type of Action by Visiting or Contacting Businesses
  • 16. Local Search Facts  Many Consumers Never make it Past the First Page of Search Engine Results  72% of Consumers Said They Trust Online Reviews as Much as Personal Recommendations
  • 17. Potential Profit Leaks Here are the 3 Main Problems: Your company’s listing is unclaimed and incomplete Your company’s listing is buried on page 6 or higher with relevant local keyword terms You have 2 reviews – one good and one negative, which could hurt credibility
  • 18. Here are Your Competitors Listings
  • 19. Competitor Analysis Here Why Theirs is More Profitable: Consumers will see their listing before they see yours due to higher rankings They have all of the pertinent information that consumers would be looking for during a search They have several positive customer reviews that will grab more attention than your listing
  • 20. Consequences Pitfalls of Not Using Google+ Local:  You miss out on an opportunity to generate new local leads  You miss out on an opportunity to gain more online exposure for your brand  You let your competitors out-do you in terms of trust and credibility
  • 21. What Next?  Create a plan to claim and complete your Google+ Local profile  Incorporate conversion-boosting features such as videos, photos, images, special discount offers, etc.  Make sure your listing is welloptimized to show up higher in the search results It’s TIME TO Really Go Local! Who? What? When? Where? How? Help!
  • 22. How We Can Help  Help You Claim and Optimize Your Google+ Local Listing  Analyze Your Competition  Help You Generate More Reviews from Your Customers  Provide Ongoing Maintenance and Support of Your Google+ Local Listing
  • 23. Our Special Offer For a LIMITED-TIME, we can setup your Google+ Local listing for just $197 (normally: $397) On-going Maintenance for just $97/month (normally: $197/month) Offer Ends on March 1st 2014
  • 24. Questions & Answers If you have questions, please contact us !
  • 25. Contact Info Terry Power Professional Local Marketing Services Email Us (336) 310-9322 www.TriadInternetMarketing.com