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The Future Of The Book: How The Internet Is Changing Everything ...

The Future Of The Book: How The Internet Is Changing Everything

Social Media has transformed the way ideas and information are spread. It has turned the media industry into a two way conversation that hundreds of millions of people across the globe are participating in. Books are the last old media industry to go digital - and now that ebooks are on the rise, the way that books are made and marketed is completely changing. Will social transform the book like it has other media? What will that look like?

Publishing is in the middle of the largest change in its history. Publishing a book is now as easy as pushing a button. This means that each year the market is flooded with hundreds of thousands of books that are extremely niche and often low-quality. The traditional gate-keepers of literary quality, the publishers, are no longer in control of distribution. With this explosion of books comes a corresponding scarcity of attention. How can authors deliver a quality product and cut through the clutter? They say everyone has a book in them - is that true?

Social Media expert and bestselling author Chris Brogan conducts a Q&A with Otis Chandler (founder & CEO of Goodreads) and Tim Sanders (co-founder of Net Minds, former Yahoo CSO, author of Love Is the Killer App) about the future of the book from production to discovery to consumption. This panel will reveal provocative insights about the future of the publishing industry, and how it will intersect with the interactive and mobile industries. Attendees will get a glimpse into publishing in 2015 and beyond, and learn how to produce and promote books.

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SXSW SXSW Presentation Transcript

  • Publishing was kickstarted by Gutenberg.Today, it’s being blown apart and reinvented.
  • Books are the last old media industry to go digital.
  • The Evolution of the Book A 500 Year Old ‘Technology’ is Mutating & AdaptingMonks Gutenberg Bennet Cerf, Jeff Bezos Steve Jobs 1450 Random House 2007 2009400 AD 1927
  • Social Media has transformed the way ideas and information spread.
  • A book is a container for ideas.How will social transform the book?
  • Social reading is already happening. How will it evolve?photo by risager
  • “Publishing is not evolving. Publishing is going away. Because the word “publishing” means a cadre of professionals who are taking on the incredible difficultyand complexity and expense of making something public. That’s not a job anymore. That’s a button.” -- Clay Shirky
  • Ebooks & Self-Publishing have led to a flood of books. Hundreds of thousands are published each year.
  • Ebooks & Self-Publishing have led to a flood of books. Hundreds of thousands are published each year. Read me!
  • Ebooks & Self-Publishing have led to a flood of books. Hundreds of thousands are published each year. Read me! Read me! Read me! Read me! Read me! Read me! Read me!
  • Ebooks & Self-Publishing have led to a flood of books. Hundreds of thousands are published each year. Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me!Read me! Read me! Read me! Read me! Read me!
  • Read me! Read me! Read me! Ebooks &Read me! Self-Publishing have led to a flood of books. Hundreds of thousands are published each year. Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me!Read me! Read me! Read me! Read me! Read me!
  • Read me! Read me! Read me! Read me! Read me! Read me! Ebooks &Read me! Self-Publishing have led to a flood of books. Hundreds of thousands are published each year. Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me!
  • How do you standout in that crowd?
  • Is self-publishing a viable path? (Just what is it that a publisher does, anyway?)
  • Is it true that everyone has a book in them?
  • "Everybody does have a book in them, but in most cases thats where it should stay." -- Christopher Hitchens
  • How will new technologies surrounding Mobile and Big Data change reading going forward? How will mobile devices like smartphones and tablets change the act of reading?
  • There are 5 books added on Goodreads every second. What can we learn from all that data?
  • Join us for a stimulating discussion about the Future of the Book Otis Chandler Founder & CEO Goodreads @otown Tim Sanders Co-Founder & CEO Netminds @sanderssays Chris Brogan President, Human Business Works Bestselling author of Trust Agents @chrisbrogan