SXSW
by Goodreads on Aug 07, 2012
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The Future Of The Book: How The Internet Is Changing Everything ...
The Future Of The Book: How The Internet Is Changing Everything
Social Media has transformed the way ideas and information are spread. It has turned the media industry into a two way conversation that hundreds of millions of people across the globe are participating in. Books are the last old media industry to go digital - and now that ebooks are on the rise, the way that books are made and marketed is completely changing. Will social transform the book like it has other media? What will that look like?
Publishing is in the middle of the largest change in its history. Publishing a book is now as easy as pushing a button. This means that each year the market is flooded with hundreds of thousands of books that are extremely niche and often low-quality. The traditional gate-keepers of literary quality, the publishers, are no longer in control of distribution. With this explosion of books comes a corresponding scarcity of attention. How can authors deliver a quality product and cut through the clutter? They say everyone has a book in them - is that true?
Social Media expert and bestselling author Chris Brogan conducts a Q&A with Otis Chandler (founder & CEO of Goodreads) and Tim Sanders (co-founder of Net Minds, former Yahoo CSO, author of Love Is the Killer App) about the future of the book from production to discovery to consumption. This panel will reveal provocative insights about the future of the publishing industry, and how it will intersect with the interactive and mobile industries. Attendees will get a glimpse into publishing in 2015 and beyond, and learn how to produce and promote books.
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Ivan Bruno