This brief presentation details the many features of the Goodreads Author Program -- a free tool designed to help authors reach their target audience of passionate readers. There are currently more than 44,000 authors in the program.
Goodreads Author Program A free tool designed to help authorsreach their target audience–passionate readers. 44,000 Goodreads Authors including bestsellers Nicholas Sparks, Paulo Coelho, Margaret Atwood, Kathryn Stockett, and John Irving Meg Cabot Jim Butcher Michael Connelly Lisa See
Features of the Author Program A special profile complete with all of your booksThe option to sync your blog to your Goodreads profile An author dashboard with stats, widgets, helpful links & more Help readers discover your book with giveaways, advertising, and excerpts Meet readers in panel discussions & groups
Make your profile a destination for readersAdd your blog,events & videos
Promote your booksAdvance copy giveaways generate pre-release buzz The average giveaway attracts about 825 entries. Many of those who enter will add your book to their to-read list, win or lose. Inexpensive ads provide a great boost Giveaways with self-serve ads attract 56% more entries than giveaways without ads. Meet readers in groups and book clubs & connect around a shared interest or passion Goodreads features more than 20,000 book clubs and thousands of other groups about nearly every subject imaginable.
Your goal should be to get reviews, especially early in the life of your book. Reviews help new readers discover your book Each time a Goodreads member reviews a book or adds a book to their shelves, their friends see that activity in their updates feed. They help readers decide to read your book When someone lands on your book page and sees no reviews, they are less likely to add your book than if they see multiple reviews. Goodreads reviews work harder for you Goodreads syndicates reviews to ecommerce sites and library sites, as well asUSAToday.com. Many Goodreads members post their reviews to Facebook and Twitter.
Tips for a successful giveaway Schedule your giveaway 3 months pre-publication Give away 10-20 copies of your book Run your giveaway for a monthBonus Tip: Use theGiveaway Widget to driveinterest in your giveaway
30 24 Books Added Stats forBooks Added 18 Beautiful Ruins 12 6 0 Jan Feb Mar Apr May
Self-serve advertising reaches just the right readers.Target fans of a genre or ofsimilar authorsAdd a call to action like“Add to my shelf!”Giveaways with ads attract56% more entries thangiveaways without ads If you have a budget of more thanFor advertising best practices, click here. $5,000 to spend on your ads, please contact our ad team directly.
Anatomy of a Bestseller May 21: Berkley buys Bared, touting “2,500 reviews” on Goodreads as a major reason, hits NY Times Bestseller list Apr 23: Became top related book for Fifty Shades of Grey 100People who added book to their shelves 80 Mar 12: Giveaway Began 60 40 to-read 20 reviews 0 Feb Mar Apr May
A panel discussion allows new readers to meet you.
Measure your successTrack how many people add your book and mark it ‘to-read’
Ready to get started? First, join the Author Program To claim your author profile, sign into Goodreads, then search for one of your books. Click on your name as it appears beneath thetitle to view the author profile. Scroll down to the bottom of the page. Click "Is this you?" to send a request to join the Author Program. If you search for your book and don’t find it, it is not yet in theGoodreads database. In which case, you’ll need to manually add it. Now, how about trying a giveaway? Click here to get the buzz going for your book!
Want more info?See the Author Program how-to page for helpful tips on running a great giveaway, interacting with readers, and much more. Or feel free to contact us.