Email Video The Winning Combination - Presentation Transcript
Email + Video = The Winning Combination
Goodmail Systems: Creating Trust in Email
Creators of CertifiedEmail & CertifiedVideo
Partnered with the following ISPs:
AOL, AT&T, BT, Comcast, Cox, Time Warner Road Runner, Telus, Verizon, Yahoo
CertifiedEmail value
For consumers: safe and reliable means to easily identify authentic email messages from legitimate commercial and nonprofit email senders
For Senders:
Assured delivery
Images are rendered and links active
CE messages stand out
For ISPs and ESPs: revenue share model
Email Is Rapidly Growing: US Email Marketing Forecast, 2007-2012
Email volumes near 840 billion messages by 2013
Small and medium-size businesses will ramp up email marketing
Email is cost effective
Email is environmentally-friendly
Source: US Email Marketing Forecast, 2007 to 2012 Forrester Research, David Daniels US Email Marketing Forecast, 2008 to 2013 Forrester Research, Julie Katz
Forecast: US Online Video Streams Audience, 2008-13 Source: JupiterResearch Internet Advertising Model (12.08)
A Picture is Worth a Thousand Words: Web 2.0 vs. Email 0.2
A Video is Worth a Thousand Pictures: CertifiedVideo
True video in email
No increase in load times or file sizes
Works with leading video players and ad servers
Creates unique use models for online video that generate maximum plays and high-CPM advertising opportunities
Source: “Video email boosts email marketing campaign clickthrough by as much as 2X – 3X” Forrester
CertifiedVideo™ Engaging Use Model Main content click
Thank You!
Senders Across Variety of Industries Sending CertifiedVideo
0 comments
Post a comment