Email Video The Winning Combination

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  • 1. Email + Video = The Winning Combination
  • 2. Goodmail Systems: Creating Trust in Email
    • Creators of CertifiedEmail & CertifiedVideo
    • Partnered with the following ISPs:
      • AOL, AT&T, BT, Comcast, Cox, Time Warner Road Runner, Telus, Verizon, Yahoo
    • CertifiedEmail value
      • For consumers: safe and reliable means to easily identify authentic email messages from legitimate commercial and nonprofit email senders
      • For Senders:
        • Assured delivery
        • Images are rendered and links active
        • CE messages stand out
      • For ISPs and ESPs: revenue share model
  • 3. Email Is Rapidly Growing: US Email Marketing Forecast, 2007-2012
    • Email volumes near 840 billion messages by 2013
    • Small and medium-size businesses will ramp up email marketing
    • Email is cost effective
    • Email is environmentally-friendly
    Source: US Email Marketing Forecast, 2007 to 2012 Forrester Research, David Daniels US Email Marketing Forecast, 2008 to 2013 Forrester Research, Julie Katz
  • 4. Forecast: US Online Video Streams Audience, 2008-13 Source: JupiterResearch Internet Advertising Model (12.08)
  • 5. A Picture is Worth a Thousand Words: Web 2.0 vs. Email 0.2
  • 6. A Video is Worth a Thousand Pictures: CertifiedVideo
    • True video in email
    • No increase in load times or file sizes
    • Works with leading video players and ad servers
    • Creates unique use models for online video that generate maximum plays and high-CPM advertising opportunities
    Source: “Video email boosts email marketing campaign clickthrough by as much as 2X – 3X” Forrester
  • 7. CertifiedVideo™ Engaging Use Model Main content click
  • 8. Thank You!
  • 9. Senders Across Variety of Industries Sending CertifiedVideo