Today, the chorus has become more frenzied. Because of social media's massive new influence, "publish or perish," is now no longer just the dreaded axiom of academics; brands -- and their agencies -- are saying that those who don't embrace the trend will be left behind.
Perhaps that's over dramatic. But the recent success of brand publishing (and long history) indicate that the practice is more than a fad, and that those that refuse to embrace it may find themselves in a difficult position in a few years.
Clipping is a handy way to collect important slides you want to go back to later.