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Good Deal - company presentation eng

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Digital Shopper Marketing, Interactive Kiosk, Retail,

Digital Shopper Marketing, Interactive Kiosk, Retail,

Published in: Business

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  • 1. © GOOD DEAL 2013 - CONFIDENCIALTHE COUPONSMACHINE
  • 2. © GOOD DEAL 2013 - CONFIDENCIALPROVEN FACTS
  • 3. © GOOD DEAL 2013 - CONFIDENCIAL 3Grocery stores withThe Coupons Machine canincrease monthly sales up to10.000€
  • 4. © GOOD DEAL 2013 - CONFIDENCIAL 425%of shoppers use TheCoupons Machine onaverage.
  • 5. © GOOD DEAL 2013 - CONFIDENCIAL 5The Coupons Machineredemption rate vscoupons at tillx4
  • 6. © GOOD DEAL 2013 - CONFIDENCIALTHE COUPONS MACHINE
  • 7. © GOOD DEAL 2013 - CONFIDENCIALMy wallet is full of coupons!I don’t like carrying them all time!I usually forget my coupons at home,lose them or they’ve just expired!Coupons at till are not always whatI expect. Id like to choose them!I hate when they give me couponsat till just valid for next purchase!Shopper Insights
  • 8. © GOOD DEAL 2013 - CONFIDENCIAL 8• Innovative solution invented by Good Deal to deliver targeted promotions at thepoint of sale and through mobile phones.• The kiosk allow shoppers to select and print their coupons at the point of sale.• The kiosk integrates all necessary hardware and software to scan shoppers’loyalty cards and mobile phone screens and print the coupons.• The kiosk is easily integrated with Retailers or Good Deal CRM to deliver targetedcoupons.• the The Mobile APP allows shoppers to browse their targeted coupons and selectthem wherever they are. They can manage their shopping list as well. QR codesgenerated by the APP can be scanned at the kiosk for quick coupon printing.Choose and print your coupons justbefore the purchase
  • 9. © GOOD DEAL 2013 - CONFIDENCIALKiosk SoftwareMultiple sections can beincluded.Visualize, select and printdifferent kind of coupons.Customized software to eachretailer needs.
  • 10. © GOOD DEAL 2013 - CONFIDENCIALPlatform SoftwareMultichannel. Deliver coupons to kiosks, mobile devices and websites.Kiosk network Configuration: register, remove and set up kiosks.Kiosk network Monitoring: control and monitor the operations of the kiosk,and set alerts.Content Management: edit coupons and their features (text, image, expirydate,…).Coupon assignment to channels.Coupon assignment to shoppers based on the segmentation (CRM).“Transactional” Service: manage the coupons that have to be delivered toeach channel.“Update” Service: update the content of each channel.“Statistics” Service: detailed reports about coupons and channels.Easy to integrate Platform (service-oriented).
  • 11. © GOOD DEAL 2013 - CONFIDENCIAL 11Our SRM is a CRM software oriented to the shopper. Shoppers from retailer’s database get themost appropriate promotions based on their shopping habits and the targeting strategy.Build the most effective shopper segmentation strategywith our CRM softwareSRM: our CRM software
  • 12. © GOOD DEAL 2013 - CONFIDENCIAL 12Based on our analysis methodology, our software converts all data into a useful and actionableinformation tree. The perfect decision making tool that reveals the most important growthdrivers and improvement areas.Get the most out of your shopper sales data with our BusinessIntelligence softwareSBI: our Business Intelligence software
  • 13. © GOOD DEAL 2013 - CONFIDENCIALSHOPPERSCustomized treatment whenidentifying at the kiosk.Freedom of choice of thetargeted promotions.Coupons are given just before thepurchase. No need to worryabout carrying them, collectingthem at home or expiring dates.RETAILERSHigher coupon redemptionrate (x4).5% of average sales increasefor kiosk users.Differentiation in image,modernity and shoppingexperience.Additional revenue exceedthe implementation costs.MANUFACTURERSTargeted marketing: targetedcoupons based on purchase data.Hidden discounts to otherretailers and brands. Less tensionamong them.Direct targeted advertisementwith images before moment ofpurchase.Measurable statistics.Enhancement of new productlaunches.Triple Benefit
  • 14. © GOOD DEAL 2013 - CONFIDENCIALOutstanding shopper acceptation98%# surveys: 975Base: total target 1 (n=180)October 2011of shoppers consider thatobtaining the coupons justbefore shopping is very useful.of shoppers consider that theGood Deal kiosk is an easyway to get them.96%
  • 15. © GOOD DEAL 2013 - CONFIDENCIAL 15Successfully implemented in Spain
  • 16. © GOOD DEAL 2013 - CONFIDENCIAL 16Many FMCG brands trust inThe Coupons Machine in Spain
  • 17. © GOOD DEAL 2013 - CONFIDENCIAL 17# Customers per store 5.000Kiosk penetration rate 25%# Kiosk users = 1.250Average monthly kiosk users purchases 150€Kiosk users incremental purchases vs non-users* 5%(*) Incremental purchases of a treatment group (kiosk users) compared to a control group.Figures have been taken from current kiosk implementations in Spain.KIOSK USERS EXTRA PURCHASES = 9.375€Excellent Business for Brands and RetailersKiosk users bring ±10,000€ additional per store and month
  • 18. © GOOD DEAL 2013 - CONFIDENCIALOTHER SOFTWAREFUNCTIONALITIES
  • 19. © GOOD DEAL 2013 - CONFIDENCIAL 19Product Launches CouponsHighlighted advertisement and coupons for launchesGet the special discounts to try new products, that brands have speciallyselected for you. Be the first to try the new products targeted to you!The offers of your shopping listFind all the interesting offers of the store easilyVisualize all the offers of the products that you usually purchase, just at thestore entrance, before you shop. Take advantage of your shopping trip!Recipes with discountsProposal of daily menus to save and get inspiredVisualize and print targeted recipes with a special discount on a particularingredient. Stop worrying about the every day meal!Other OffersComplementary offers from other shops located nearbyVisualize and print discounts from other businesses like cinemas, theatres,beauty centers, gyms, etc. Get additional offers in your supermarket!
  • 20. © GOOD DEAL 2013 - CONFIDENCIALOTHER KIOSKAPPLICATIONS
  • 21. © GOOD DEAL 2013 - CONFIDENCIAL 21The Automatic PromoterThe 24/7 promoter for bars, clubs, shopping malls,…Branded kiosk with the manufacturer’s image and promotional campaign. Itcan be used to increase impulse purchases, promote cross-selling, encourageshopper loyalty, deliver targeted promotions, etc.Cheaper and more effective than a real hostess.A second screen (TV) can also be added to display related advertisement.Gondola KioskUse store hot points to increase visibility and salesBranded kiosk with shelves to expose the promoted products.A second screen (TV) can also be added to display related advertisement.
  • 22. © GOOD DEAL 2013 - CONFIDENCIALFor further information, videos and demos:www.gooddeal.es

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