Marcus Goodyear walks the non-profit members of AFP through an overview of social media opportunities, including several quick and practical ways they can begin fundraising through blogs and social
Marcus Goodyear walks the non-profit members of AFP through an overview of social media opportunities, including several quick and practical ways they can begin fundraising through blogs and social networks.
PHILANTHROPY 2.0 More than an opportunity for raising funds, social media provides a new way to involve constituents Prepared by Marcus Goodyear Senior Editor http://TheHighCalling.org Community Manager http://HighCallingBlogs.com Blogger http:// GoodWordEditing.com
“ Blogs are no fad. They are cheap and easy to do... People write blogs because they want to know themselves and want to be known by others and because they want their lives to count.” Rich Karlgaard, publisher of Forbes magazine, in The Corporate Blogging Book by Debbie Weil (2006)
Blogs are powerful… “ Some 300 bloggers wrote about the book [Waiting for Your Cat to Bark], developed conversations around its ideas, and helped push it along to many thousands of customers via word-of-blog. ” From The New Rules of Marketing & PR by David Meerman Scott
Blogs are powerful… “ We found that the most significant variable [ in predicting album sales] is blog chatter or the volume of blog posts on an album, with higher numbers of posts corresponding to higher sales.” From “Does Chatter Matter?” by Vasant Dhar and Elaine Chang (2007)
Blogs are powerful… “ A loose network of two dozen bloggers spent a few days posting reviews of our site, and the traffic doubled. ” (In fact it was 350% higher than the previous time period last year.) From “Blog Tours – What Is a Successful Blog Tour?” by Marcus Goodyear (2007)
“ People’s attentions are up for grabs. Trust is being transferred... The blogosphere is about trust.” from Blog , by Hugh Hewitt
“ Good blogging creates authority, plain and simple.” From Copyblogger.com by Brian Clark
MarketingExperiments.com wanted to test this. So they hired an employee at $10 per hour to blog, create content, and in general work to drive traffic to a site. From “Harnessing Social Media – Web 2.0 Grows Up” (June 2007) http://www.marketingexperiments.com/ppc-seo-optimization/social-media-optimized.html
From “Harnessing Social Media – Web 2.0 Grows Up” (June 2007) http://www.marketingexperiments.com/ppc-seo-optimization/social-media-optimized.html
How do you engage bloggers? 1. Read and comment. 2. Help them promote you.
“ Give people a reason to talk about your stuff and make it easier for that conversation to take place.” From Word of Mouth Marketing by Andy Sernovitz
Social Media Allows People to Spread Messages for You
Yes. Wordpress.com Blogger.com There’s just no excuse. And you need the web 2.0 tools of blogs.
“ Blogging requires a large time commitment and some writing skills.” But it is still a low-cost, high return marketing tool that will serve you well because your organization has a social mission . From “Blogging’s a Low-Cost, High Return Marketing Tool” in the New York Times (Dec. 2007)
By the way, blog networks like HighCallingBlogs.com take a lot of time and commitment too. More than I realized. Three bloggers each spend 5-10 hours per week
How are blog networks and social networks related? Starting a network may be easier than you think with social networking tools like Facebook.
"Community and collaboration are no longer defined by physical proximity but by common interests." From “How to Write a Social Media Release” by Brian Solis (11/3/2006 SocialMediaRelease.org ) http://www.socialmediarelease.org/2006/11/02/elements-of-the-social-media- release/
“ Blogs can make for a more open organization that engages at a deeper level with the customer. However, blogging can require an honesty and frankness that many organizations are not used to.” Gerry McGovern (web content expert), in The Corporate Blogging Book , by Debbie Weil