How to Market GoodDining


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Tips and tricks for getting the word out to supporters of your non-profit or school that they can earn donations to support your cause through the GoodDining program.

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How to Market GoodDining

  1. 1. Tips for Marketing GoodDiningA step-by-step campaign to increase participation and maximize donations through your membership
  2. 2. GoodDining: What’s Inside1. What is GoodDining?2. How It Works3. Step 1: Where to Start?4. Step 2: The Message5. Step 3: Excite Your Supporters6. Easy Ways to Earn Your Donations7. GoodIdeas8. Date, Dine, Donate9. Frequently Asked Questions12/6/2011 ©2011 GoodSearch, LLC All Rights Reserved 2
  3. 3. What is GoodDining?• GoodDining is a joint venture between and the Rewards Network• GoodDining is the nation’s first 365 day-a-year dine for charity program• GoodDining has over 10,000 restaurants participating nationwide so your supporters can dine locally or on the go anywhere in the U.S.• Program members earn a 2.5% donation on the first $750 spent; 5% thereafter – includes tax & tip• Earn an additional 1% donation when you complete a post-dining survey of the restaurant within 30 days12/6/2011 ©2011 GoodSearch, LLC All Rights Reserved 3
  4. 4. How Good Dining WorksWhat to Do• Enroll in the GoodDining program by completing the form and registering a credit or debit card• Dine out at participating restaurants on days when donations can be earned and pay with your registered cardWhere to Dine• Eat or Take out at local bistros and fine-dining• Use GoodDining search to find these participating restaurants in your local areaWhat You’ll Get• When you provide a valid email address and marketing permission, you’ll earn 2.5% donation when you dine at a participating restaurant• The more you dine out, the more donations you’ll earn – up to 6%12/6/2011 ©2011 GoodSearch, LLC All Rights Reserved 4
  5. 5. Step 1: Where to Start• Search for restaurants in your local area• Choose 3 or 4 that are popular and somewhat diverse • Nice Restaurant • Pizza Place • Family Restaurant • Diner • Ice Cream Parlor• Note the total number of participating restaurants in your local area12/6/2011 ©2011 GoodSearch, LLC All Rights Reserved 5
  6. 6. Step 2:The Message• Tell your supporters what GoodDining is: The first 365-day a year Dine for Charity Program• Explain how the program supports your non-profit GoodDining donates up to 6% of your check including tax & tip to our organization• Make the program relevant by referencing local participating restaurants Ordering a pizza for movie night? Try Mama’s Pizza and use your registered GoodDining Credit or Debit Card to benefit our organization!• Let them know how many restaurants are in your area Thinking about going out to eat? There are over 187 GoodDining restaurants in the San Francisco Bay Area!12/6/2011 ©2011 GoodSearch, LLC All Rights Reserved 6
  7. 7. Step 3: Excite Your Supporters(Slide 1 of 3)EmailDear Friend of the ASPCA,You have the opportunity to make adifference every time you dine at a localrestaurant or order take out.Register for the GoodDining program and up to 6% of your check – tax and tipincluded – can be donated to support our cause.There are over 10,000 participating restaurants nationwide including upscalechains like Macaroni Grill and local restaurants like the Persimmon Café.You can help us continue our mission and support our cause 365 days ayear, all you have to do is go out to eat.12/6/2011 ©2011 GoodSearch, LLC All Rights Reserved 7
  8. 8. Step 3: Excite Your Supporters(Slide 2 of 3)Facebook• Start by announcing the program There is a new way to donate to our cause just by going out to eat! Register for GoodDining and you can earn up to a 6% donation of your total check including tax and tip from any one of 10,000 participating restaurants! Find out more here:• Be local and relevant to your supporters by showcasing local participating restaurants Feel like Mexican tonight? You should try Colibri on Geary St. Excellent tapas! You can earn up to a 6% donation of your total check including tax and tip! You can check it out here: ©2011 GoodSearch, LLC All Rights Reserved 8
  9. 9. Step 3: Excite Your Supporters(Slide 3 of 3)Twitter• Start by announcing the program Hungry? Try GoodDining! Eat at a participating restaurant and they’ll donate up to 6% to our cause! Register here: Pls RT!• Be local and relevant to your supporters by tweeting about local participating restaurants Feel like Mexican tonite? Try Colibri on Geary St and earn donations for our cause! Register with GoodDining here:• Encourage a conversation Are you dining for our cause? We want to know! Share your dining experience – tweet about where you had dinner!12/6/2011 ©2011 GoodSearch, LLC All Rights Reserved 9
  10. 10. Easy Ways to Donate• Don’t fight over who gets to pick up the tab, explain to your friends that you earn donations when you pay with your registered GoodDining Credit or Debit Card. Have them pay you cash and you pay with your registered GoodDining credit card.• Meeting with a local business to discuss how they can support your organization? Take them to a GoodDining restaurant and drive your point home when you earn a donation from your meal.• Having an event and need to feed a lot of volunteers? Order pizza from a participating restaurant take some of that money back when you earn a donation.• Always tip well, .12/6/2011 ©2011 GoodSearch, LLC All Rights Reserved 10
  11. 11. GoodIdeas: Let’s Have DinnerTogether (Slide 1 of 3)1. Pick a participating restaurant that is locally popular2. Create an event at this local restaurant3. Use a free event website like to create your registration page4. Send an invitation to all of your supporters via email, facebook and or twitter5. Encourage your participants to post updates and pictures or check-in to social media to create exposure for your organization6. Follow up with a thank you and let your supporters how much was raised during the event12/6/2011 ©2011 GoodSearch, LLC All Rights Reserved 11
  12. 12. GoodIdeas: Dine For CharityCampaign (Slide 2 of 3)1. Pick a week or month out of the year for a Dine for Charity Campaign2. Set a goal for GoodDining donation earning for the duration of your campaign based on the number of supporters you have or the size of your local community3. Publicize your event with press releases, social media posts and emails or letters to your support base4. List all the restaurants in the local area that participate in the GoodDining program in your advertising and on your website5. Regularly communicate to your user base how much has been earned during the event to encourage them toward your goal12/6/2011 ©2011 GoodSearch, LLC All Rights Reserved 12
  13. 13. GoodIdeas: Double Dipping(Slide 3 of 3)1. Chose a GoodDining restaurant in your area and host a Charity Auction in their banquet room2. Tell your supporters about the event and let them know that it’s a GoodDining restaurant3. Begin the event with dinner and remind your supporters to pay with their GoodDining- registered credit or debit card4. Have the charity auction5. Communicate how much was earned through the auction and GoodDining checks after the event.12/6/2011 ©2011 GoodSearch, LLC All Rights Reserved 13
  14. 14. Date, Dine, Donate (and a little fun)• If you’re going out on a first date, suggest a restaurant that participates in the GoodDining program• Encourage your date to try the most expensive thing on the menu, or order a number of appetizers if your date can’t decide between several tempting options• Make sure you order a really good bottle of wine• If you’re not completely stuffed – try one or more desserts• Impress your date by picking up the whole check, TIPPING BIG and explaining how your date has impacted your favorite charity12/6/2011 ©2011 GoodSearch, LLC All Rights Reserved 14
  15. 15. Frequently Asked Questions(Slide 1 of 4)• Q. Why do I have to register a credit/debit card with GoodDining Program?• A. Our goal with the GoodDining Program is to provide members with an easy-to-use rewards program that is totally discreet. We have special processing technology that tracks the use of credit and debit cards registered with us when theyre used at participating restaurants, bars and clubs. We can then track members spending and automatically deposit donations into the designated GoodDining account. This way, there are no ID cards to present or coupons to clip. The restaurant, bar or club will not know about you earning donations. Please note that the GoodDining Program will never charge your credit/debit card without your permission. You may review our Privacy Policy here.12/6/2011 ©2011 GoodSearch, LLC All Rights Reserved 15
  16. 16. Frequently Asked Questions(Slide 2 of 4)• Q. Is a secure website?• A. Yes. When you register your credit card or access your account information, you are accessing our secure server. The secure server software (SSL) encrypts all information you input before it is sent to us. Additionally, all of the customer data we collect is protected against unauthorized access.12/6/2011 ©2011 GoodSearch, LLC All Rights Reserved 16
  17. 17. Frequently Asked Questions(Slide 3 of 4)• Q. How does my dining activity get tracked?• A. When you pay your bill for a qualified dine at a participating restaurant, bar or club using a credit/debit card youve registered with us, we track your total transaction amount and award donations based on your current Membership Level, which are automatically deposited into your GoodDining account.12/6/2011 ©2011 GoodSearch, LLC All Rights Reserved 17
  18. 18. Frequently Asked Questions(Slide 4 of 4)• Q. Do I need to let the restaurant know Im a member of the GoodDining Program?• A. No. The GoodDining Program is a totally discreet way to earn donations, with the following features: • No ID card to present. • No special coupon to redeem. • No membership number to remember. • No one knows youre using the GoodDining Program.• Fine more answers at: ©2011 GoodSearch, LLC All Rights Reserved 18
  19. 19. Thank You12/6/2011 ©2011 GoodSearch, LLC All Rights Reserved 19