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GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Architecture
Of Agile
Data Warehousing
May 27, 2014...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Cory Vander Jagt, Product Marketing
Speakers
Pavel ...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
▶ Market trends
▶ Architecting for agility
▶ 5 requ...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
12% of Data in
organizations is being
used for anal...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
You and your 12%.
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
CloudOn-premise
Structured Unstructured
OPERATIONAL...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Users lack a complete and trusted view to relevant ...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
WHY CUSTOMERS SEEK
THE CLOUD
High volume
Social, pu...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
GoodData Confidential. 2014 GoodData Corporation. A...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
What Companies Ask Us
How can we
keep up with
all o...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.GoodData Confidential. 2013 GoodData Corporation. Al...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Welcome changing
requirements, even late in
develop...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Agile?
▶ Find out where you are
▶ Take a small step...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Agile?
▶ Find out where you are
▶ Take a small step...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Business User
Top Requirements:
• Access to Line of...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
▶ Ad hoc reporting. Self-service to meet
all demand...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Business Analyst
Top Requirements:
• Define models,...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Styling the Cloud
▶ Customer Obsession. Combine 6
c...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
BI Developer
Top Requirements:
• Integration
• Qual...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Analytics =
Raving Fans
▶ Speed: Fully-custom analy...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Data Analyst
Top Requirements:
• Data Collection
• ...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Wow Clients with
New Services
▸ Transformed approac...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Poll -
Is your current data warehousing architectur...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.GoodData Confidential. 2013 GoodData Corporation. Al...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
5 Key Requirements
1
2
3
Support Different Business...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.GoodData Confidential. 2013 GoodData Corporation. Al...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
1) Complete Initial High-Level Modeling.
2) Model d...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Start with Small
How?
- purchase hardware and licen...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Start with Small
Frequently Heard:
IT: “Please tell...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Programmable platform
Automate everything that can ...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Separated logical and physical analytical models
Re...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Separated data storage and analytical area
Analytic...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Storage Area: Keep all fields, raw data, full histo...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
- Data flow visualization ETL tools
- SQL - lingua ...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Prebuilt reusable components save your time
Example...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.GoodData Confidential. 2013 GoodData Corporation. Al...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
GoodData is a business analytics Platform as a Serv...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Our Differentiators
► 100% in the cloud
► End-to-en...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
GoodData Open Analytics Platform
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
GoodData DSS: Data Storage Services
► Fully-managed...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Clustered for Scale
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
GoodData Platform Vision
▶ Data discovery is proces...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
GoodData Platform Lifecycle
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
▶ Data is loaded from all data sources
▶ API, datab...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
▶ Downloader responsibility, customizable
▶ Extract...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
▶ Business transformation
▶ Arbitrary transformatio...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
▶ Map the combined facts to specific LDMs
▶ One or ...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Data Governance: Data Loading Management
Deploy, ex...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
▶ Reliable HDFS or Amazon S3 based storage for stag...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
▶ MapReduce mechanisms for merging data from stagin...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
▶ Multitenant
▶ Across multiple data centers
▶ Serv...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
High Level Architecture
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Reporting
Warehouse
Sample Reference Data Flow Setup
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Infrastructure
• Network & Hardware
• Distributed F...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.GoodData Confidential. 2013 GoodData Corporation. Al...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.GoodData Confidential. 2013 GoodData Corporation. Al...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Questions?
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
LinkedIn
cvanderjagt
pavelkolesnikov
Learn More
www...
GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
Thanks!
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The Architecture of Agile Data Warehousing

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According to Forrester Research, only 12% of data in organizations is being used for analytics.

New Agile Data Warehousing techniques simplify combining all of your data to accelerate user-driven analytics and data discovery.

In this 1-hour session, our GoodData experts will teach you how to:

- Gain competitive advantage through analytics
- Leverage ALL data sources for more powerful insights
- Eliminate complexity and accelerate user-driven results

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  1. 1. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Architecture Of Agile Data Warehousing May 27, 2014 The
  2. 2. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Cory Vander Jagt, Product Marketing Speakers Pavel Kolesnikov, Product Management
  3. 3. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. ▶ Market trends ▶ Architecting for agility ▶ 5 requirements for an agile data warehouse ▶ Implementation best practices ▶ Checklists and tips for success What We’ll Cover
  4. 4. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. 12% of Data in organizations is being used for analytics. 52% of simple BI requests take a week or more to turn around. NOT ENOUGH DATA CHANGES NOT FAST ENOUGH <1/3 of complex BI requests are fulfilled within one month. The Analytic Data Reality… Less Than Ideal
  5. 5. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. You and your 12%.
  6. 6. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. CloudOn-premise Structured Unstructured OPERATIONAL DATA ENTERPRISE “DARK” DATA ENTERPRISE SAAS DATA SOCIAL MEDIA DATA Contacts, Web logs, Email, RequestsTransactions, Meters, RFID, Sensor, GPS, Monitoring
  7. 7. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Users lack a complete and trusted view to relevant and timely information.
  8. 8. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. WHY CUSTOMERS SEEK THE CLOUD High volume Social, public, machine… Departmental operations Sales, payroll, HR, marketing… Operating costs No infrastructure, no upgrades… Data is moving away from traditional warehouses… …and outside the organization
  9. 9. GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
  10. 10. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. GoodData Confidential. 2014 GoodData Corporation. All rights reserved. Manages high complexity big data issues at scale. Increase efficiency of IT resources. Empower data-driven decisions at all levels. Massive data infrastructure available as a service. Self-service dashboards, reports & analytics. 10x faster than traditional solutions. Open Analytics PaaS Deliver time to value.
  11. 11. GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
  12. 12. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. What Companies Ask Us How can we keep up with all of our data requests? How do we make analytics affordable? How can we expose critical data to our customers?
  13. 13. GoodData Confidential. 2013 GoodData Corporation. All rights reserved.GoodData Confidential. 2013 GoodData Corporation. All rights reserved. HOW DO WE ARCHITECT DATA TO ENHANCE AGILITY?
  14. 14. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Welcome changing requirements, even late in development. Agile processes harness change for the customer's competitive advantage. -http://agilemanifesto.org/principles.html
  15. 15. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Agile? ▶ Find out where you are ▶ Take a small step towards your goal ▶ Adjust your understanding based on what you learned ▶ Repeat (Dave Thomas, http://pragdave.me/blog/2014/03/04/time-to-kill-agile/)
  16. 16. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Agile? ▶ Find out where you are ▶ Take a small step towards your goal ▶ Adjust your understanding based on what you learned ▶ Repeat There are no agile tools. But some tools can help you increase agility.
  17. 17. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Business User Top Requirements: • Access to Line of Business dashboards and reports • Automated delivery and export to multiple tools and formats • Self service ad hoc analysis
  18. 18. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. ▶ Ad hoc reporting. Self-service to meet all demands of demanding execs: CEO, CFO, CMO, VP Sales… ▶ Experience. Even an exec can use ▶ What’s Comcast’s story? We moved from “I think” to “I know” Metric-ify management
  19. 19. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Business Analyst Top Requirements: • Define models, KPIs, metrics, etc. • Quickly build new analytics projects based on requirements • Support business requests
  20. 20. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Styling the Cloud ▶ Customer Obsession. Combine 6 cloud data sources to identify top customers ▶ Speed to value. Dashboards live in 30 days ▶ Innovation: Zero additional resources to deploy and manage GoodData "You shouldn't have to be a database administrator to sell a great pair of pants.” David Glueck, Sr. Director of Data Science and Engineering
  21. 21. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. BI Developer Top Requirements: • Integration • Quality • Automation
  22. 22. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Analytics = Raving Fans ▶ Speed: Fully-custom analytics offering built in four weeks. ▶ Customer obsession: Embedded analytics is one of the top three reasons customers buy Phizzle ▶ Innovation: “GoodData was the only full-stack solution that clearly met our needs. From the cutting-edge platform architecture to the sexy front end capabilities, it aligned perfectly with what we wanted to accomplish.” “When we show analytics Powered By GoodData to our customers we see jaws drop” Stephen Goldberg, VP Engineering By embedding custom analytics into its platform, Phizzle delivers a never-before- seen view of a fan to retailers, travel companies and sports teams.
  23. 23. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Data Analyst Top Requirements: • Data Collection • Advanced Analytics • Data Visualization
  24. 24. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Wow Clients with New Services ▸ Transformed approach at major holding company ▸ Scale for the future ▸ Developed 4 new analytic products in less than 5 months. Expanding reach to 100s of global brands and building a $10M+ practice. Agency Partner
  25. 25. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Poll - Is your current data warehousing architecture sufficiently supporting all of the roles within your organization? 1 – Yes. 2 – Analysts and Developers are supported but Business Users experience significant delays. 3 – Business Users are supported but Analysts or Developers do not have sufficient access to tools or resources. 4 – No one in the organization is sufficiently supported. 5 – Don’t know / unsure. Type Your Answer In The Q/A Box
  26. 26. GoodData Confidential. 2013 GoodData Corporation. All rights reserved.GoodData Confidential. 2013 GoodData Corporation. All rights reserved. REQUIREMENTS FOR AN AGILE DATA WAREHOUSE
  27. 27. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. 5 Key Requirements 1 2 3 Support Different Business Models Support ALL Data Sources & Types Capture Historical Changes 4 5 Scale Automatically Allow Manipulation & Transformation
  28. 28. GoodData Confidential. 2013 GoodData Corporation. All rights reserved.GoodData Confidential. 2013 GoodData Corporation. All rights reserved. BEST PRACTICES
  29. 29. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. 1) Complete Initial High-Level Modeling. 2) Model details throughout project Just In Time. 3) Drive adoption early. Prove the model. 4) Prioritization of requirements determines what gets completed during a Run.
  30. 30. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Start with Small How? - purchase hardware and licenses? OR - provision new data warehouse / data mart with a single click/API call?
  31. 31. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Start with Small Frequently Heard: IT: “Please tell me the top 3 priorities” Business: “If I give you my top 3 priorities, nothing else will get implemented.” Anticipate change to gain trust. Start with small.
  32. 32. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Programmable platform Automate everything that can be automated! Examples: ▶ Create / clone a data mart ▶ Apply a change (model, ETL, dashboards, …) ▶ Deploy and schedule an ETL process
  33. 33. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Separated logical and physical analytical models Report is defined as SUM(Amount) sliced by Region (Amount and Region are logical objects). It just works, regardless of physical model changes physical model A physical model B physical model C
  34. 34. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Separated data storage and analytical area Analytical area: dimensional model reflecting the analytical requirements from business Storage area: authoritative data storage independent on analytical requirements (3NF, 3NF + history, DataVault…) You are always able to rebuild to analytical layer on the top of the storage area
  35. 35. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Storage Area: Keep all fields, raw data, full history Analytical area: ▶ as small as possible for the best performance and usability ▶ easily extensible with extra fields / historical data Storage area: all fields, full history, raw data (no business transformation!) Affordable with a modern columnar technology
  36. 36. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. - Data flow visualization ETL tools - SQL - lingua franca of the data world - Multidimensional query language + logical model - Scripting language (automation, data retrieval, orchestration, reusable components …) Right tools for the job…
  37. 37. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Prebuilt reusable components save your time Examples: - Downloaders: from a source to data warehouse web services (SFDC, …), databases, flat files... - Provisioning tools Bonus: what if the platform allows you to build your own reusable components? Reusable data flow components
  38. 38. GoodData Confidential. 2013 GoodData Corporation. All rights reserved.GoodData Confidential. 2013 GoodData Corporation. All rights reserved. AGILE DATA WAREHOUSING ARCHITECTURE
  39. 39. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. GoodData is a business analytics Platform as a Service (PaaS) that supports the entire lifecycle of data and analytics, from storage and data governance to data discovery. What Is GoodData?
  40. 40. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Our Differentiators ► 100% in the cloud ► End-to-end solution ► Open APIs throughout our platform ► Leader in embeddable analytics ► Built on best available technology (HP Vertica, Splunk, etc.)
  41. 41. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. GoodData Open Analytics Platform
  42. 42. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. GoodData DSS: Data Storage Services ► Fully-managed data warehousing service powered by HP Vertica for storing: ► Raw data from source systems ► Data required for ETL processing, data governance Reporting Warehouse
  43. 43. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Clustered for Scale
  44. 44. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. GoodData Platform Vision ▶ Data discovery is process of distilling actionable information from data ▶ Playing with data ▶ Finding answers to questions you didn't know to ask ▶ Data governance is process of collecting, persisting and transforming data that turns input data into trustworthy facts ▶ Collecting data from multiple data sources ▶ Storing complete data history ▶ Data cleansing and validation ▶ Applying business transformation
  45. 45. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. GoodData Platform Lifecycle
  46. 46. GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
  47. 47. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. ▶ Data is loaded from all data sources ▶ API, database, flat file etc. ▶ … and backed up immediately ▶ Amazon S3 / HDFS (immutable) ▶ .. without semantic changes ▶ No schema enforcement ▶ Business data context COLLECT: Downloaders
  48. 48. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. ▶ Downloader responsibility, customizable ▶ Extract data from backup storage to DSS ▶ … Enforce schema ▶ … Validate data ▶ Mark & notify non-conforming records ▶ … Merge partial updates to complete history ▶ Handle new/modified/deleted records STORE: Extract Facts from Data
  49. 49. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. ▶ Business transformation ▶ Arbitrary transformations ▶ Join data sources ▶ Generate new facts (datasets) COMBINE: Join and Transform
  50. 50. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. ▶ Map the combined facts to specific LDMs ▶ One or more target datamarts with different models ▶ Reduce data volumes ▶ Filter (example: last 3 months) ▶ Pre-aggregate (progressive) ▶ Full loads whenever possible ▶ Incremental is a performance optimization COMBINE: Transformed Facts to Datamart
  51. 51. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Data Governance: Data Loading Management Deploy, execute, schedule, monitor, notify & alert the platform runtime processes (e.g. CloudConnect, Ruby etc.)
  52. 52. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. ▶ Reliable HDFS or Amazon S3 based storage for staging ▶ Columnar and clustered db (Vertica) for historical data storage (DWH) ▶ All errors in subsequent phases are recovered from the DSS ▶ Both data loss or processing errors/bugs Data Storage Service (DSS)
  53. 53. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. ▶ MapReduce mechanisms for merging data from staging to historical storage (DWH) ▶ Amazon S3, Cascalog ▶ Deploy, execute, schedule & monitor governance processes ▶ Data transformation scripts (visual development) ▶ Ruby runtime Platform Runtime for BI Automation
  54. 54. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. ▶ Multitenant ▶ Across multiple data centers ▶ Service-based ▶ Scalability and Failover ▶ Asynchronous load balancing among many instances of stateless services ▶ Clustering and distributed processing for (few) stateful services Architecture Principles
  55. 55. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. High Level Architecture
  56. 56. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Reporting Warehouse Sample Reference Data Flow Setup
  57. 57. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Infrastructure • Network & Hardware • Distributed File System • Distributed Storage • Workflow Engine • Data Warehouses • Event Stores • OLAP Data Marts • App & Web Servers • Load Balancers Platform Services • Privacy & Security • Sharing • Integration • Customization • Metadata Layer • Web Services / APIs • Modeling Framework • Statistical Functions • Explorers & Dashboards • Ad-hoc Reporting Operations • Authentication • Resource Scaling • Availability • Connectivity • Monitoring & Alerting • Patch Management • Upgrades • Backup & Archiving • Network Operations Center Buyer Requirements ✓ User Experience ✓ Custom Branding ✓ Trust ✓ Collaboration ✓ Open Platform ✓ Instant Scale ✓ Real-time Access ✓ Speed to Value What Users Get What Users See
  58. 58. GoodData Confidential. 2013 GoodData Corporation. All rights reserved.GoodData Confidential. 2013 GoodData Corporation. All rights reserved. ✓ Will current and future business models be supported? ✓ Does it capture ALL types of data from any source? ✓ Are historical changes automatically recorded? ✓ Will Storage capacity scale automatically with future growth? ✓ Can we manipulate and transform the data as required? Agile Data Warehousing Checklist
  59. 59. GoodData Confidential. 2013 GoodData Corporation. All rights reserved.GoodData Confidential. 2013 GoodData Corporation. All rights reserved. ✓ Start with Small! ✓ Anticipate Changes ✓ Automate as much as possible ✓ Separate: ✓ Logical model ✓ Analytical model ✓ Data storage ✓ Select the right tools for the job ✓ Know you data sources, keep all fields & full history Implementation Best Practices
  60. 60. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Questions?
  61. 61. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. LinkedIn cvanderjagt pavelkolesnikov Learn More www.gooddata.com Contact GoodData team@gooddata.com
  62. 62. GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Thanks!
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