7 Smart Simple Ways to Drive BI User Adoption

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Adoption of business intelligence tools averages out at a measly 30 percent. How can you drive user adoption of BI tools? Our best practices team exposes seven smart, simple ways that you can spark user obsession with data-driven thinking

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7 Smart Simple Ways to Drive BI User Adoption

  1. 1. Smart, Simple Ways to Drive BI User Adoption.
  2. 2. BI adoption rates hover at 30% Copyright © 2013 GoodData Corporation. All Rights Reserved.
  3. 3. Yep. A paltry 30%. Copyright © 2013 GoodData Corporation. All Rights Reserved.
  4. 4. That’s a massive investment of time, money and infrastructure wasted. Copyright © 2013 GoodData Corporation. All Rights Reserved.
  5. 5. And the opportunity to work smarter, move faster and make better decisions missed. Copyright © 2013 GoodData Corporation. All Rights Reserved.
  6. 6. But what can you do to drive user adoption without getting overwhelmed? Lots. Copyright © 2013 GoodData Corporation. All Rights Reserved.
  7. 7. Here are smart, simple ways you can drive BI user adoption. Copyright © 2013 GoodData Corporation. All Rights Reserved.
  8. 8. 1. Make BI an easy-to-form habit. Your users may already be comfortable working in systems like Salesforce.com or your company Wiki or intranet. Embed dashboards in the systems users already access regularly. Copyright © 2013 GoodData Corporation. All Rights Reserved.
  9. 9. 2. Build projects optimized for user experience. Make dashboards as easy to navigate as the Web’s most popular sites. The most successful approach we’ve seen provides a summary executive view with drill-ins, followed by a progression of additional dashboards that encourage users to seek deeper insights. Copyright © 2013 GoodData Corporation. All Rights Reserved.
  10. 10. 3. Give users something they can’t get anywhere else. Good BI delivers a centralized view of data users can find in other systems. Great BI gives users actionable insight they can’t get anywhere else. Combine data sources to expose trends and velocity, or compare marketing spend to SQLs, bookings, and revenue. Copyright © 2013 GoodData Corporation. All Rights Reserved.
  11. 11. 4. Trigger automatic updates for stats that matter most. With today’s cloud-delivered BI tools business users can take action in real-time when trends change. Set up triggers that inform key stakeholders when KPIs trend against goals, or milestones are achieved. Copyright © 2013 GoodData Corporation. All Rights Reserved.
  12. 12. 5. If users won’t come to the data, bring data to them. It may take longer to shift the behavior of users who are comfortable receiving emailed reports. Don’t fight it. Schedule recurring reports via email, and include links to the dashboards so they can dive deeper into analytics when they need to. Copyright © 2013 GoodData Corporation. All Rights Reserved.
  13. 13. 6. Give users BI that’s accessible from anywhere. We live in a mobile world, so give users a great BI experience on their iPad while they’re commuting to work or having lunch with a board member. Copyright © 2013 GoodData Corporation. All Rights Reserved.
  14. 14. 7. Help users help themselves. Give users access to training tools, videos and screenshots that help them imagine the potential of their BI project. Users that can fully scope the possibilities of a platform are much more likely to become superfans. Copyright © 2013 GoodData Corporation. All Rights Reserved.
  15. 15. Learn more about GoodData custom analytics and pre-built analytics apps. Copyright © 2013 GoodData Corporation. All Rights Reserved.

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