Best practices For Creating Compelling Dashboards

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The success of your analytics is dependent on the adoption and usage by end users. The average adoption of a BI solution has hovered around 24% since 2005. Here at GoodData we pride ourselves on an adoption rate of nearly 85%. How do we do it? Excellent UI and dashboard design.

In less than one hour, learn how to:

- Increase the adoption of your analytic platform
- Establish a smooth layout to tell a story with your dashboards
- Use creative ways to WOW your users and keep them coming back every day

Published in: Business

Best practices For Creating Compelling Dashboards

  1. 1. 1GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Creating Compelling Dashboards Ray Light Director of Training GoodData Best Practice Session
  2. 2. 2GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Agenda ▶ What is a dashboard? ▶ Why use dashboards? ▶ Dashboard examples ▶ Tips for creating compelling dashboards
  3. 3. 3GoodData Confidential. 2013 GoodData Corporation. All rights reserved. 3GoodData Confidential. 2013 GoodData Corporation. All rights reserved. WHAT IS A DASHBOARD?
  4. 4. 4GoodData Confidential. 2013 GoodData Corporation. All rights reserved. What is a Dashboard? Measurement of business processes
  5. 5. 5GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Why Use Dashboards? Align stakeholders around key objectives to spur desired actions to improve performance
  6. 6. 6GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Rule: Begin with the End in Mind The biggest mistake you can make at the start of a project is to extract a large set of data and try to produce meaningful reports from it. Best Practices 1. Identify what you are already measuring 2. Consider areas for improvement 3. Ask: “What are the actions we want people to take from that report?”
  7. 7. 7GoodData Confidential. 2013 GoodData Corporation. All rights reserved. 7GoodData Confidential. 2013 GoodData Corporation. All rights reserved. DASHBOARD EXAMPLES
  8. 8. 8GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Sales
  9. 9. 9GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Marketing
  10. 10. 10GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Support
  11. 11. 11GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Social Media Various social media platforms can be included in one dashboard
  12. 12. 12GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Using Visualizations in New Ways Some data, when represented visually, is significantly easier to interpret
  13. 13. 13GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Simple KPIs = Simple Dashboards Sparklines, headline reports and traffic lights convey information directly
  14. 14. 14GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Visually Appealing Dashboards Playfully designed and sent via email to appease the needs of their audience
  15. 15. 15GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Call to Action
  16. 16. 16GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Combined Dashboards Summary dashboards provide high level – appropriate for some audiences
  17. 17. 17GoodData Confidential. 2013 GoodData Corporation. All rights reserved. 17GoodData Confidential. 2013 GoodData Corporation. All rights reserved. 5 TIPS FOR CREATING COMPELLING DASHBOARDS
  18. 18. 18GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Tip 1: Know What You Want to Say What is the message here?
  19. 19. 19GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Tip 1: Know What You Want to Say A more targeted view of the data
  20. 20. 20GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Tip 2: Measure Performance Against Clear Goals Which sample makes more sense?
  21. 21. 21GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Tip 2: Measure Performance Against Clear Goals ▶ Make sure people are aware of the metrics that judge performance ▶ Set KPIs that are challenging but attainable ▶ Get buy-in from colleagues before setting targets ▶ Keep current results public so people always understand the current situation with respect to the targets
  22. 22. 22GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Tip 3: Make Sure Your Visuals Clearly Tell Your Story
  23. 23. 23GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Tip 3: Make Sure Your Visuals Clearly Tell Your Story
  24. 24. 24GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Tip 3: Make Sure Your Visuals Clearly Tell Your Story
  25. 25. 25GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Tip 4: Keep It Simple!
  26. 26. 26GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Tip 4: Keep It Simple!
  27. 27. 27GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Tip 4: Keep It Simple!
  28. 28. 28GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Tip 5: Collaborate, Validate and Test ▶ Solicit feedback from stakeholders and find ways to improve ▶ Allow others to influence the dashboard and add to the story ▶ Check which dashboards are “sticky” and are used in day-to-day operations ▶ Do your best to know your audience!
  29. 29. 29GoodData Confidential. 2013 GoodData Corporation. All rights reserved. 5 Tips for Creating Compelling Dashboards Know what you want to say Measure performance against clear goals Make sure visual tell a clear story Keep it simple! Collaborate, validate and test 1 2 3 4 5
  30. 30. 30GoodData Confidential. 2013 GoodData Corporation. All rights reserved. More Questions? Get in Touch! Questions about GoodData team@gooddata.com LinkedIn bit.ly/StephanieBurton Questions + Comments?
  31. 31. 31GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Questions? Contact GoodData team@gooddata.com Visit Our Website www.gooddata.com
  32. 32. 32GoodData Confidential. 2013 GoodData Corporation. All rights reserved. Thank You!

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