Google for Webmasters
Your site and Google
Ranking and
Serving
IndexingCrawlingDiscovering
Your content and Google
Getting pages in (and out) of Google’s index
Making your site accessible
…And smartly labeled
How Google discovers your site
Organic links
Add URL tool: http://www.google.com/addurl/
Sitemaps
Discoverability – Sitemaps
XML Sitemaps
Useful for:
o Dynamic content
o Websites with few incoming links
o Large archive o...
You may wish to block from search engines…
o Private information
o Sections or pages “under construction”
Blocking options...
Accessibility is a critical component of web sites, enabling…
• Effective crawling by Googlebot
• Browsing and interacting...
Accessibility and Googlebot
Googlebot is good at crawling text:
• HTML
• PDFs, docs, txts, etc
More challenging for Google...
Making your images more accessible
<img src=“googlebot.jpg” alt=“googlebot with flowers”>
“Googlebot -- what a dreamboat. ...
Dynamic & media rich content suggestions
Design for accessibility
o Focus on users
o Multiple browsers
 Mobile phone
 Sc...
Importance of titles and descriptions
HTML Code:
<title>Google Webmaster Central</title>
Duplicate content
What is duplicate content?
Example: article and printer version of the site
Best practices:
o 301s
o Pre...
Ranking – Relevance and importance
Sites listings are prioritized algorithmically according to pages’…
• Relevance
o Match...
Understanding PageRank
Now just one of more than two hundred ranking components
Based more upon quality (rather than quant...
Fluctuations in PageRank and ranking
Rankings fluctuate!
(Hundreds of ranking signals, with over 450 updated last year alo...
Keeping your site strong: Webmaster Guidelines
• Put yourself in your users’ shoes
• Treat Googlebot the same way as your ...
Google’s resources for webmasters
Google’s official blog, help center, discussion group, and beyond
Webmaster Central aims to provide relevant resources and tools to help
webmasters get the best experience with Google.
htt...
Webmaster Tools – An insider’s view of your site
Google Webmaster Tools provides you a free and easy way to make your site...
Webmaster Tools – Helping Google help you
• Communicate with Google
• Adjust crawl rates
• Delete outdated sitelinks
• Rep...
Webmaster Tools – Discover more
Learn how to use Webmaster Tools more in depth:
http://www.google.com/webmasters/edu/quick...
Google Webmaster Central Blog
• The Google Webmaster Central Blog
• Official Google communications directed at
Webmasters
...
Google Webmaster Help Center
• Hundreds of articles in more than two dozen languages
• Getting started guides, tips, guide...
• The Webmaster Help Group can be
reached via the link in Webmaster
Central
• Experienced webmasters and
Googlers answer y...
Google Webmaster Central
www.google.com/webmasters
Other useful tools and resources
Google offers many tools and products that can help you better
understand your site and e...
Creating and sharing compelling content
Deeper understanding of your site’s visitors
Google Analytics
http://www.google.com/analytics/
o Discover where your visit...
Research and keep track of your market
Trends – http://www.google.com/trends
Reader – http://www.google.com/reader
Alerts ...
Thank You
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REAL PALMAS GRUCOMSA - Tutorial: Google for Webmasters

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REAL PALMAS GRUCOMSA - Tutorial: Google for Webmasters

  1. 1. Google for Webmasters
  2. 2. Your site and Google Ranking and Serving IndexingCrawlingDiscovering
  3. 3. Your content and Google Getting pages in (and out) of Google’s index Making your site accessible …And smartly labeled
  4. 4. How Google discovers your site Organic links Add URL tool: http://www.google.com/addurl/ Sitemaps
  5. 5. Discoverability – Sitemaps XML Sitemaps Useful for: o Dynamic content o Websites with few incoming links o Large archive of content pages Provides Google with information on: o When the site was last updated o How often it changes o The relative importance of pages on your site http://www.google.com/support/webmasters/bin/answer.py?answer=40318 And http://www.sitemaps.org
  6. 6. You may wish to block from search engines… o Private information o Sections or pages “under construction” Blocking options include… o Robots.txt http://www.google.com/support/webmasters/bin/answer.py? answer=35302 o Meta tags http://www.google.com/support/webmasters/bin/answer.py?answer=93710 NOTE: Not to be used simultaneously to block the same set of pages. Telling Google what not to index
  7. 7. Accessibility is a critical component of web sites, enabling… • Effective crawling by Googlebot • Browsing and interacting on a mobile device • Understanding of content by the sight-impaired Understanding accessibility
  8. 8. Accessibility and Googlebot Googlebot is good at crawling text: • HTML • PDFs, docs, txts, etc More challenging for Googlebot: • Images and movies • Dynamic and rich content: Flash, JavaScript, frames, or dynamically generated URLs Advice: View your site in a text-only browser:
  9. 9. Making your images more accessible <img src=“googlebot.jpg” alt=“googlebot with flowers”> “Googlebot -- what a dreamboat. It's like he knows us <head>, <body>, and soul.” • Describe the important content of each image in text • Use alt-text • Descriptive file names
  10. 10. Dynamic & media rich content suggestions Design for accessibility o Focus on users o Multiple browsers  Mobile phone  Screen readers Design with progressive enhancement o Navigation in HTML, then add your rich content o Example: YouTube For best uses of Flash: http://googlewebmastercentral.blogspot.com/2007/07/best-uses-of-flash.html For best uses of Ajax: http://googlewebmastercentral.blogspot.com/2007/11/spiders-view-of-web-20.html
  11. 11. Importance of titles and descriptions HTML Code: <title>Google Webmaster Central</title>
  12. 12. Duplicate content What is duplicate content? Example: article and printer version of the site Best practices: o 301s o Preferred domain feature o Robots.txt file For more helpful tips: http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html
  13. 13. Ranking – Relevance and importance Sites listings are prioritized algorithmically according to pages’… • Relevance o Matching the search to the page o Taking into account geography o In some cases, considering a user’s web history • Importance http://www.google.com/technology http://www.google.com/history Pigeons (http://www.google.com/technology/pigeonrank.h tml)
  14. 14. Understanding PageRank Now just one of more than two hundred ranking components Based more upon quality (rather than quantity) of incoming and natural links o Buying or selling links to pass PageRank is against Google’s Webmaster Guidelines http://www.google.com/support/webmasters/bin/answer.py?answer=66356 Best methods to increase PageRank: o Create great content o Participate thoughtfully in relevant communities online and offline
  15. 15. Fluctuations in PageRank and ranking Rankings fluctuate! (Hundreds of ranking signals, with over 450 updated last year alone) o Algorithmic updates o Changes in your site’s contents o Changes in other sites’ contents o Violation of Google Webmaster Guidelines
  16. 16. Keeping your site strong: Webmaster Guidelines • Put yourself in your users’ shoes • Treat Googlebot the same way as your human users (don’t cloak!) • Make sure outgoing links point to relevant resources that reflect well on you • Read our Webmaster Guidelines: http://www.google.com/support/webmasters/bin/answer.py?answer=35769
  17. 17. Google’s resources for webmasters Google’s official blog, help center, discussion group, and beyond
  18. 18. Webmaster Central aims to provide relevant resources and tools to help webmasters get the best experience with Google. http://www.google.com/webmasters Webmaster Central • Tools • Submit your content to Google • Blog • Help Center Documentation • Discussion Group
  19. 19. Webmaster Tools – An insider’s view of your site Google Webmaster Tools provides you a free and easy way to make your site more Google-friendly. Using this tool, you and other site owners can: • Get Google’s view of your website and diagnose potential problems • See how your site is performing • Add a Sitemap
  20. 20. Webmaster Tools – Helping Google help you • Communicate with Google • Adjust crawl rates • Delete outdated sitelinks • Report spam and paid links • File a reconsideration request
  21. 21. Webmaster Tools – Discover more Learn how to use Webmaster Tools more in depth: http://www.google.com/webmasters/edu/quickstartguide/index.html
  22. 22. Google Webmaster Central Blog • The Google Webmaster Central Blog • Official Google communications directed at Webmasters o Announcements o New Features o Information on indexing, ranking, guidelines English: http://googlewebmastercentral.blogspot.com/ German: http://googlewebmastercentral-de.blogspot.com/ Chinese: http://www.googlechinawebmaster.com/
  23. 23. Google Webmaster Help Center • Hundreds of articles in more than two dozen languages • Getting started guides, tips, guidelines, and more
  24. 24. • The Webmaster Help Group can be reached via the link in Webmaster Central • Experienced webmasters and Googlers answer your questions. 16 languages supported as of July 2008: English, French, Italian, German, Spanish, Portuguese, Polish, Dutch, Swedish, Finnish, Danish, Russian, Hebrew, Hungarian, Turkish, and Chinese Google Webmaster Help Group
  25. 25. Google Webmaster Central www.google.com/webmasters
  26. 26. Other useful tools and resources Google offers many tools and products that can help you better understand your site and enhance your users’ experiences. o Create and share compelling content o Gain a deeper understanding of your site’s visitors o Get insight into your competitors and competitive space
  27. 27. Creating and sharing compelling content
  28. 28. Deeper understanding of your site’s visitors Google Analytics http://www.google.com/analytics/ o Discover where your visitors come from o Learn how they interact with your site Website Optimizer http://www.google.com/websiteoptimizer/ o Test different combinations of site content o Increase visitor conversion rates and satisfaction
  29. 29. Research and keep track of your market Trends – http://www.google.com/trends Reader – http://www.google.com/reader Alerts – http://www.google.com/alerts http://www.google.com/options
  30. 30. Thank You
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