DOC_REASEARCH : automotive HMI for digital native

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Sep-Nov,2011
Johnson Controls Shanghai Internship Project
HMI(Human machine interface) Trend Research
New HMI Proposal for Digital Native in Near Future

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  • Thanks for sharing......and such a nice information about automotive industry.
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  • Awesome presentation!! The exterior and the technology of almost all the big branded car explained. Even advantages and disadvantages, it can help greatly to select the right car. Thanks.
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DOC_REASEARCH : automotive HMI for digital native

  1. 1. Automobile HMI for Digital NativesYonggu DO Andrew Lee Gangso Lee 2011.11.25
  2. 2. Project Members Yonggu Do Andrew Lee Gangso Lee www.yonggudo.com www.utypedesign.com www.gangsolee.com2
  3. 3. Project Subject Next Generation’s HMI Digital Natives Connectivity HMI In 2015, Digital Natives3
  4. 4. Presentation Contents HMI Automobile Brands / Global Overview Automobile HMI / Europe Automobile HMI / Asia Automobile HMI / North America HMI In-Depth / Audi MMI Digital Natives HMI In-Depth / BMW iDrive HMI In-Depth / Ford SYNC Digital Natives / Overview HMI In-Depth / Lexus Remote Touch Digital Natives / World Map Interior Evolution / Audi A4 Digital Native Profile / United States of America Interior Evolution / BMW 7 Series Digital Native Profile / United Kingdom Interior Evolution / Ford Taurus Digital Native Profile / China Interior Evolution / Lexus LS Digital Native Profile Statistics Comparisons HMI Analysis / Design Goal Digital Native Profile Statistics Analyses Research New Proposal Technology / Car Functions and Sensors Car Interface Priorities / Dashboard Technology / Future Car Sensors Technologies Car Interface Priorities / Center Stack Technology / Display Technologies Car Interface Priorities / Steering Wheel Technology / Augmented Reality HMI Feature Placements / Navigation System Technology / Wireless Signal Systems HMI Feature Placements / Climate Control Mobile OS / Apple iOS HMI Feature Placements / Multimedia System Mobile OS / Google Android HMI Feature Placements / External Device Control Mobile OS / Windows Mobile New HMI Concepts / Overview Mobile OS / Windows Phone 7.5 Mango New HMI Concepts / Sketches Analog Game Controllers / Overview Motion Game Controllers / Overview Concept Building Xbox 360 / Analog Controller Xbox 360 / Motion Sensor Wii / Motion Controller Playstation / Analog Controller Playstation / Motion Controller Timeline of Technologies and Implementations Technology4
  5. 5. HMI Automobile Brands / Global Overview Automobile HMI / Europe Automobile HMI / Asia Automobile HMI / North America HMI In-Depth / Audi MMI HMI In-Depth / BMW iDrive HMI In-Depth / Ford SYNC HMI In-Depth / Lexus Remote Touch Interior Evolution / Audi A4 Interior Evolution / BMW 7 Series Interior Evolution / Ford Taurus Interior Evolution / Lexus LS HMI Analysis / Design Goal5
  6. 6. Automobile Brands / Global Overview Major Companies Europe Asia North America6
  7. 7. Automobile Brands / Global Overview Infotainment systems of Major Automobile Companies North America Europe Asia MMI Remote-Touch SYNC iDrive7
  8. 8. Automobile HMI / Europe Input Output Central Control Touch Screen Steering Wheel Other Screen HUD Text to Speech Accessories Bluetooth hands free kit MMI iDrive **COMAND APS Nuance’s RealSpeak text-to-speech software*COMAND European car makers established global leading car brand image by taking advantage of new technologies for convenience and safety devices such as Night Vision and Text to Speech. They tend to simplify menu steps and to reduce buttons. Each brand provides oneAnalysis integrated control solution to all levels of vehicles, but downgrade its functions for lower class cars.8 * COkpit MANangement Data system ** the car radio can act in concert with the telephone to establish contact with a service provider that will transmit traffic-jam warnings to the navigation system
  9. 9. Automobile HMI / Asia Input Output Central Control Touch Screen Steering Wheel Other Screen HUD Text to Speech * Expected 2013 Lexus GS 350Remote TouchAnalysis In order to compete with European car manufacturers, Asian companies have developed various usage methods and layouts of interfaces. 9 * The new Lexus GS 350 will get built-in connected car with SMS text-to-speech and Facebook integration have been added to enhance the infotainment system 2013
  10. 10. Automobile HMI / North America Input Output Central Control Touch Screen Steering Wheel Other Screen HUD Text to Speech CUE the latest infotainment system with Text to Speech Up Coming 2012 The North American companies prefer touch-screen rather than the integrated controllers. The companies have been focusing on theAnalysis telematics systems (for example ONstar, GM Group) or infotainment systems like Sync(ford), CUE(Cadillac).10
  11. 11. HMI In-Depth / Audi MMI Display Locations Input Components Connectivity Center Console Steering Wheel Detailed information Volume Main interface display Vertical Scroll Wheel Mode Button Voice Command key Center Console Instrument Cluster Main Control Dial Quick information display 4 Corner Buttons Easier to look at Quick Menu Buttons Volume Dial Touchpad (some models) Car Settings MMI Main Menu Comfort mode Audio Tone ControlPerformance mode Bass AC settings Treble Light settings Balance Servicing info DSP Radio FM/AM Telephone Connects to user’s phone via bluetooth Other Media iPod Traffic Info HDD Real time traffic info CD DVD SD Card Navigation Input text by scroll wheel or touchpad 11
  12. 12. HMI In-Depth / BMW iDrive Display Locations Input Components Connectivity Advantages : Blind Control is available The driver can command using haptic feedback jog-dial fixing on his or her eyes on the road Disadvantages : The way of the command using dial the eight directions has remarkably low compatibility between the screen and the controller Difficulty of memorize the each haptic signals Displays Main Menu Other Features CD/Multimedia Contacts Radio Telephone Navigation BMW Assist Night Vision Surround view Vehicle Info Rear view camera Settings Park Distance Control (PDC) The full colour BMW Heads-up Display Mobile Phone Bluetooth Link Active Cruise Control with Stop&Go12
  13. 13. HMI In-Depth / Ford SYNC Display Locations Connectivity Information display Touch screen Touch Audio & Climate controls Multifunctional Buttons Main Menu Phone Navigation Dial Navigation Menu Destination Set Address Call Name Destination Home Number Navigation Voice ON Name Call Voicemail Navigation Volume OFF City Increase Repeat Instruction Decrease Do Not Disturb Show Map North-Up Listen to Text Heading-Up 3D Travel Link Menu Traffic Weather Movie Listing Headlines Gas Prices Scores Sports Schedules Entertainment Climate Radio ON/OFF CD Temperature Play Track My Temperatures Play Album Shuffle13
  14. 14. HMI In-Depth / Lexus Remote Touch Available In 2010: RX 350, RX450h, HS250h, CT200h, 2011: LFA Display Locations Input Components Main Controller Main Menu Destination Info. Phone Setup Climate Audio Phone Setup Voice Recognition Information Information Mouse-Like Tracking14
  15. 15. Interior Evolution / Audi A4 1990 . . . . . . 1992 . . . . . . 1994 . . . . . . 1996 . . . . . . 1998 . . . . . . 2000 . . . . . . 2002 . . . . . . . . 2004 . . . . . . . . . . . 2005 . . . . . . . . . . . 2006 . . . . . . . . . . . 2007 . . . . . . . . . . . 2008 . . . . . . . . . . 2009 . . . . . . . . . . . 2010 . . . . . . . . . . . 2011 . . . . . . . . . . . 2012 . . . A Multimedia interface-enabled interior Audi MMI interface-Enabled interior15
  16. 16. Interior Evolution / BMW 7 Series 1990 . . . . . . 1992 . . . . . . 1994 . . . . . . 1996 . . . . . . 1998 . . . . . . 2000 . . . . . . 2002 . . . . . . . . 2004 . . . . . . . . . . . 2005 . . . . . . . . . . . 2006 . . . . . . . . . . . 2007 . . . . . . . . . . . 2008 . . . . . . . . . . 2009 . . . . . . . . . . . 2010 . . . . . . . . . . . 2011 . . . . . . . . . . . 2012 . . . BMW iDrive interface-enabled interior16
  17. 17. Interior Evolution / Ford Taurus 1990 . . . . . . 1992 . . . . . . 1994 . . . . . . 1996 . . . . . . 1998 . . . . . . 2000 . . . . . . 2002 . . . . . . . . 2004 . . . . . . . . . . . 2005 . . . . . . . . . . . 2006 . . . . . . . . . . . 2007 . . . . . . . . . . . 2008 . . . . . . . . . . 2009 . . . . . . . . . . . 2010 . . . . . . . . . . . 2011 . . . . . . . . . . . 2012 . . . Ford Sync interface-enabled interior17
  18. 18. Interior Evolution / Lexus LS 1990 . . . . . . 1992 . . . . . . 1994 . . . . . . 1996 . . . . . . 1998 . . . . . . 2000 . . . . . . 2002 . . . . . . . . 2004 . . . . . . . . . . . 2005 . . . . . . . . . . . 2006 . . . . . . . . . . . 2007 . . . . . . . . . . . 2008 . . . . . . . . . . 2009 . . . . . . . . . . . 2010 . . . . . . . . . . . 2011 . . . . . . . . . . . 2012 . . . A Multimedia interface-enabled interior18
  19. 19. HMI Analysis / Design Goal Superior Inferior Brands BMW Audi Ford Lexus HMI iDrive MMI Sync Remote Touch Controller Center Console Center Console 4 Corner Touch Screen Mouse Type Controller -Driver using haptic jog-dial -Main Control Dial -Easier to Touch and look at Mouse-Like Tracking -4 Corner Buttons -Separated to 4 Colors HUD (Head Up Display) -Quick Menu Buttons Individual -Safety Full Color Information -Volume Dial Best Features -Touchpad (some models) Split Screen -2 Sets Information Instrument Cluster -Quick information display -Easier to look at Touch Screen ? Control Jog-Dial ? Benchmark Haptic ? /Comparison Feedback Developing Future 4 Corner Buttons ? Up-Down, Left-Right Only Physical Quick Button ?19
  20. 20. Technology Technology / Car Functions and Sensors Technology / Future Car Sensors Technologies Technology / Display Technologies Technology / Augmented Reality Technology / Wireless Signal Systems Mobile OS / Apple iOS Mobile OS / Google Android Mobile OS / Windows Mobile Mobile OS / Windows Phone 7.5 Mango Analog Game Controllers / Overview Motion Game Controllers / Overview Xbox 360 / Analog Controller Xbox 360 / Motion Sensor Wii / Motion Controller Playstation / Analog Controller Playstation / Motion Controller Timeline of Technologies and Implementations20
  21. 21. Technology _Car Functions and Sensors Engine Legend Auto Operation 1 EMS (Engine Management System) Environment, Efficiency 2 Air-Fuel Ratio Control Safety 3 Auto Air Conditioning(O2) Convenience 4 Car Start and Stop the Timer control Indoor Environment .... Transmission / Brake 5 TMS (Transmission Management System) 6 ECB (Electronic Control Break System) 7 - ABS (Anti Lock Break System) 8 - ESC (Electronic Stability Control System) 9 - ECS (Electronic Control Suspension System) 10 Air Bag System 11 VDC (Vehicle Dynamic Control System) .... Steering 12 Auto Cruise 13 EPS (Electronic Power Steering Wheel Control System) 14 Driving the road maintenance sensor 15 Tire Pressure Control 16 ALC(Automatic Level Control) .... Alarm 17 Anti-Theft 18 OK Monitor Service ....21
  22. 22. Technology _Car Functions and Sensors Communications Legend 19 CB(Citizen’s Band) 20 Car Call Auto Operation Environment, Efficiency 21 Connect to Smart Phone Safety 22 Inter-Vehicle Phone Convenience 23 GPS Indoor Environment 24 Traffic Frequency(VICS,etc) .... Media 25 AV VISION 26 CD(DVD) Player 27 MP3 Player 28 FM/AM Radio 29 DMB (Korea Only) 30 3G Internet 31 Bluetooth .... In-Panel 32 Speed 33 Rev 34 Fuel Reserve 35 Hydraulic 36 Voltage 37 Mileage 38 Error Timer 39 Key-In 40 Checking Door / Belt 41 Temperature 42 Night Vision 43 HUD(Head Up Display / BMW Only)22
  23. 23. Technology _Car Functions and Sensors Lighting Legend Auto Operation 44 Head Lighting Controller Environment, Efficiency 45 Rear Lighting Controller Safety 46 Square-Regional Control Convenience 47 Indoor Light Indoor Environment 48 In-Panel Lighting .... Aid 49 Auxiliary Drive Control 50 Wiper Control 51 Door Lock(Remote) 52 Alcohol Detection 53 Drowsiness Detection ....23
  24. 24. Legend Technology _Future Car Sensor Technologies Auto Operation Environment, Efficiency Safety Convenience Indoor Environment Function Evaluation Sensors Advanced Safety Vehicle / Automated Driving System - CMOS Sensor - Milliwave RadarASV / ITS Intelligent Transport System Front/Back Warning System / Signal Recognition System / Road Status Check - Infrared Sensor - Magnetic Sensor - CMOS Sensor - Ultrasonic Sensor Driver / Human Sense of Position System - Infrared Sensor - 3D Camera Dangerous Driving Prevention Service - CMOS Sensor - Electrode Sensor Breathalyzer Ignition-Lock / Facial Recognition / Heart Beat Checker - Gas Sensor - 3D Camera - 2/3 Axis Gyrocompass 3D Sensor High Quality Car Navigation - Acceleration Sensor - 2/3 Axis Gyrocompass 3D Sensor VDR - Acceleration Sensor - CMOS SensorHEV Hybrid Electric Vehicle / X-by-Wire Quantity of Electronic Check - Hole IC Magnetic Sensor - Torque Sensor Electric Power Steering(EPS) - Steering Angle Sensor Eddy Current Braking(ECB) - Pressure SensorFCV Fuel Cell Vehicle Hydrogen Leakage Sensor - Hydrogen Sensor Hydrogen Concentration - Hydrogen Sensor Hydrogen Flux Control - Hydrogen Sensor - Pressure Sensor Hydrogen Fuel Line - Temperature Sensor24
  25. 25. Technology _Display Technologies How It Works Advantages Disadvantages Electronic Paper - Pixels are composed of capsules that - No power needed to sustain image - Very slow refresh rate contain positively charged white pigments - Readable in bright lighting conditions - Subject to image ghosting (Specifically E-Ink) and negatively charged pigments in - Can be flexible - Black and white (but colour transparent oil in development) - Capsules are sandwiched by electrode layers that give charges to each pixel, orienting the pigments to show black or white to the viewer Thin Film Transistor - - Array of pixels that consist of red, - Low cost - Lower contrast ratio than AMOLED Liquid Crystal Display (TFT-LCD) green, and blue sub-pixels. - Full colour - Unreadable in bright light - Entire array backlit by either cold - Fast refresh rate - Not flexible cathode fluorescent lamps or LEDs - Low lighting efficiency from backlight - Uses twisted nematic-effect on a layer in front of coloured sub-pixels to control amount of light passing through each sub-pixel Active Matrix Organic - Array of pixels that consist of red, green, - Full colour - Currently more expensive than LCD Light Emitting Diode (AMOLED) and blue sub-pixels. - Higher contrast ratio than LCD - OLED lights emit their own light and colour - Lower power because of no - Extremely fast refresh rate backlighting source - Can be flexible - Can be transparent - Most common method used in digital - Full colour - “Rainbow effect” in fast movements Digital Light Processing (DLP) - Uses only 1 lamp (opposed to old 3-colour projectors and rear-projection TVs show breakup of image into 3 colours - Image projection method lit by a metal- projectors) halide lamp, LED lamp or laser - Colours produced by light going through a spinning colour wheel of 3 colours - A digital micromirror array (1 micromirror = 1 pixel) redirects light from the source either towards the lens or a to light absorbing area25
  26. 26. Technology _Display Technologies How It Works Advantages DisadvantagesStereoscopy (3D) - Display shows 2 sets of images (2 - Virtual depth perception from a flat display - May be dizzying for some users(Active Shutter) slightly offset perspectives of a scene) - Full colour - Users have to wear the shutter glasses alternating - User wears glasses with LCD shutters on the lenses - The lenses shutter in an alternating fashion that is synchronized to the display so that each of the user’s eyes sees a different set of images from the displayAutostereoscopy (Glasses-free 3D) - Display shows 2 sets of images - Virtual depth perception from a flat - May be dizzying for some users simultaneously display - A barrier or lens layer in front of - Full colour the display blocks or redirects light, - No glasses required respectively, so that each of the user’s eyes only sees one set of imagesVirtual Retinal Display - Image is projected directly into the user’s - No display panel needed(In development) retina via very weak lasersAirScouter (Brother)Synaptic Interface - Visuals bypass the human eye and is - No display device needed(In development) directly sent into the brain for processing26
  27. 27. Technology _Augmented Reality How It Works Advantages Disadvantages GM Head up vision system HUD system to project images generated - The drivers are driving in fog or at night (In development) by compact ultra violet lasers onto the windshield of a vehicle - Using the vehicle’s infrared cameras to identify where the edge of the road is - The lasers could paint the edge of the road onto the windshield so the driver knows where the edge of the road isWikitude Drive (Smartphone Navigation) Following the 3D graphic line and - Users can literally drive through their - Offer passable turn-by-turn navigation instructions overlays video captured phone, watching the road even while that doesn’t quite rise to the standards through the phone camera. they are looking at directions. set by Google Maps. It’s troubling that Wikitude is pitching this as safe by The application then overlays video design captured through the camera with driving instructions. Drivers simply follow a line.Follow Me (Smartphone Navigation) Using driver’s smartphone or tablet’s - Guiding virtual 3D car in front of real - When drivers are tried or sleepy, They camera to display real-time video of the drivers on their route might think the 3D car in front of them road ahead, and places a virtual 3D car - Voice directions in 57 languages and slam on the brake, and someone directly in front of driver on your route - Multitouch gesture control behind hit the driver in the rearPioneer AVIC-VH09CS (In-dash Navigation System) The double-din head-unit wirelessly - The system integrates with the road, - No international version connects to a camera installed on the highlighting lanes, identifying stores and - Latest release only available in Japan windshield streaming video and layering creating 3D representation of destination the sat-nav information over the image. - Able to disable the AR plus Scouter mode and return to the normal GPS, which helps you with the best if you drive a vehicle at night.27
  28. 28. Technology _Wireless Signal Systems 1G 1980s 2G 1990s 3G 2000s 4G 2010s First generation wireless phone signal Sounds are encoded into digital signals Increased bandwidth to support new Further increased bandwidth. that uses analog modulations of waves when transmitted and improved features such as: Ultimate goal is to be the all- to transmit sounds - Wide-area access purpose wireless internet solution - Mobile internet access for all devices - Video calls - Mobile TV Signal Types: Candidate Signal Types: EDGE HSPA+ CDMA2000 LTE Advanced UMTS WiMAX DECT Flash-OFDM HIPERMAN Wi-Fi iBurst Max Bandwidth: Proposed Max Bandwidth: 14 Mbits/s Download 1000 Mbits/s Download 5.8 Mbits/s Upload 500 Mbits/s Upload28
  29. 29. Mobile OS / Apple iOS 2008 2009 2010 2011 ? iPod Touch, iPod Touch, iPad, iPhone 4, iPad 2 iPhone 4S, iPad mini(Rumor) iPhone 2G iPhone 3G iOS 1.1 iOS 2.0 - 3.0 iOS 4.0 iOS 5.0 2G iPhone ; iPod iPad, iPhone 3Gs iPhone 4, iPad 2 iPhone 4S, iPad 2 Message, Schedule, Photo, Camera, MMS support, VolP Call, inbox for Email account, Notification Center, Safari, Youtube, Map + Application Tethering, Copy and paste, iBooks, Game Center, SMS Search, iCloud, Twitter, iMessage, Interface builder, Support A-GPS, Spotlight Search, Folder, Zoom Support when taking photos, Multitasking Gesture, Wifi , Airplay Scientific Calculator in landscape mode A2DP stereo bluetooth streaming, HDR Photo, Ability to sync event, Faces Mirroring, PC Free, News stand Open GL 3D Graphic(i OS 2.0b4 Beta 4) Keyboard in landscape, and places from iPhoto, Airplay, Find Mobile me(i OS 2.0 b7 Beta 7) Search iMAP E-mail, CalDAV, iCal, iPhone Shake to Shuffle, Push notification, Voice memo, Compass apps, Nike+iPod29
  30. 30. Mobile OS / Google Android 2008 2009 2010 2011 2012 1.0 1.5 1.6 2.0 2.2 2.3 3.0 4.0 - Google Services Integration - Tips widget on home screen - Optimized for tablets and devices with larger screens - Full HTML/XHTML - Improved Exchange support - Refined multitasking notifications - Multiple web browser windows - Hotspot support - Home screen customization - Android Market app download and updates - Multiple keyboard languages - Widgets - Multitasking, Instant Messaging, Wi-Fi, Bluetooth - Flash support - Bluetooth tethering - Built-in support for Media/Picture Transfer Protocol - On-screen soft keyboard - Faster, simplified UI - Unified tablet and smart phone API - Quick Search Box and Voice Search - Faster text input keyboard - Android Beam: Web pages, - CDMA Support - Word selection, copy/paste contacts, media, apps via Near-Field - Multilingual text-to-speech function - Near-Field Communication (NFC) Communication (NFC) - Microsoft Exchange support - Internet Calling - Native screenshot function - Unlock phone by facial recognition - Built-in photo editor GPS Voice Translation Near me Now Visual Searching30
  31. 31. Mobile OS / Windows Mobile 2000 2003 2007 2010 Pocket PC 2000 Windows Mobile 2003 Windows Mobile 6.0 - Based on Windows CE 3.0 - First OS named under “Windows” - Similar visuals to Windows Vista - Basic Office products - Enhanced Bluetooth support - VOIP capable (Word, Excel, Outlook) - HTML email Pocket PC 2002 Windows Mobile 5 Windows Mobile 6.5.1 - Started to diffuse into smart phones - Push functionality - Revamped GUI - Improved Office Mobile products - Cloud computing services (Powerpoint, graphs in Excel, tables and graphics in Word) - GPS capable Windows Phone 7 - Integration with XBox and Zune services - Targeted to consumers rather than enterprise - Bing search integration - Office products - Windows Phone Marketplace (media distribution)31
  32. 32. Mobile OS / Windows Phone 7.5 Mango Start Screen Other Screens Turn by turn Navi- Messaging from Local scout and Personal profile News feed from Contacts can be Contacts can be gation with voice different sources reviews several sources grouped pinned to start all combined screen Windows Phone Features User Interface Design Text Input Web - Minimalistic “Metro” visual style - Virtual keyboard - Rendering engine based on IE 9 - Start screen has “live tiles” that - Dedicated emoticon key - Max 6 tabs update in real time - Spell check - In-page text search - Apps/news/info grouped in “hubs” - Word prediction - Youtube in browser and in app - Multitouch - Portrait/landscape keyboards - Flash support - Contacts can be pinned to start screen - Voice recognition - Bing maps with navigation Office Contacts Multimedia - Compatible with desktop Office - One hub that links many things: - Zune style media support with 2 hubs: - Programs: - Facebook - Music + Videos hub - Word - Windows Live Messenger - Pictures hub - Excel - Linked in - Powerpoint - Twitter - Onenote - Shows news feeds - Shows pictures of contacts32
  33. 33. Analog Game Controllers / Overview Overview Grip D-Pad Analog Stick Triggers33
  34. 34. Motion Game Controllers / Overview Controller Overview Grip Usage Sensor34
  35. 35. Xbox 360 _Analog Controller Xbox 360 Controller - 3rd generation controller for Xbox Back - Wireless and wired connectivity Xbox Home - Haptic feedback through vibration Analog Stick Start - 2 analog sticks - 2 analog triggers Function Buttons - 11 digital buttons Triggers - Digital Dpad DPad Analog Stick35
  36. 36. Xbox 360 _Motion Sensor Kinect Sensor - Motion sensing input device by Microsoft for Xbox 360 - “Natural user interface”: control by body gestures, facial expressions, and voice commands - Broadens user base for Xbox 360 3D Depth Sensors RGB Camera Microphone Array Motorized Tilt (Across Device) Technology Games List Other Applications - 2 CMOS sensors to capture structured infrared light - 45 games released - Medicine - 1 RGB camera - 32 games in development - Shopping - 4 Microphones in an array across device - Conferencing - Tracks up to 6 people simultaneously - Web browsing36
  37. 37. Wii _Motion Controller Wii Remote Plus Controllers Family Optical Transmitter Sensors Speak D-Pad Function Buttons Game Controllers Original Controller Controller - Bluetooth wireless - 3 Axis accelerometer - Motion Optical Sensor Zapper Speakers Nunchuk Fit Handle Nunchuck Function Buttons Player Indicators Wii Remote Plus - 2nd generation motion controller for Wii - Haptic feedback through vibration - Built in speaker - Wireless connectivity - Motion sensing with dual-axis tuning fork gyroscope Safety Band - Infrared optical sensor - 8 digital buttons - Digital Dpad37
  38. 38. Playstation _Analog Controller Select DPad Start Triggers Triggers Function Buttons Dualshock 3 Analog - Current controller for Sony’s Playstation 3 Sticks - 6th generation - Haptic feedback through vibration - Wireless and wired connectivity - Motion sensing in 6 axes Home Button - 6 pressure sensitive buttons and DPad - 5 digital buttons - 2 analog triggers - 2 analog sticks38
  39. 39. Playstation _Motion Controller Motion Controller Translucent bulb lit by RGB LED lights L1, L2 Analog Stick Navigation Controller D-Pad PS Home Move Action buttons Capturing PS Home Colored Light Eye Camera Navigation Controller Motion Controller - 1 analog stick Able to track all types of - 4 button Dpad movements as well as distance - 1 analog trigger from sensor - 5 digital buttons - 3-axis accelerometer - 3-axis angular rate sensor - Optical location tracking (PS eye) - 1 analog trigger - 8 digital buttons39
  40. 40. Timeline of Technologies and Implementations 2005 2006 2007 2008 2009 2010 2011 .... 2015 GPS Navigation HUD Driverless Car Car Back up Camera Auto parking Touch Screen Voice Command 4G HMI Computer + screen Real Time Traffic Eye Tracking Web Browsing Device Wireless Charging Device Connectivity Display 3D DLP TV 3D DLP TV Glasses-Free 3D TV Synaptic Interface First Electronic Paper E-book Reader Virtual Retinal DisplayWireless 2G 3G 4GSignals Wifi g Wifi n Wimax Web browsing Search Social network Augmented Reality Multi tasking Cloud computing Mobile 3D Graphics Applications Voice translate 4G OS Gesture UI GPS Info hubs Visual Search Multi-touch Hi-res Display Gyroscope Motion Controller Fitness Games 3D TV HD TV Wireless Controllers Online gamer profile Games Multitasking Social Networking Online Content Augmented Reality Present Day40
  41. 41. Digital Natives Digital Natives / Overview Digital Natives / World Map Digital Native Profile / United States of America Digital Native Profile / United Kingdom Digital Native Profile / China Digital Native Profile Statistics Comparisons Digital Native Profile Statistics Analyses41
  42. 42. Digital Natives / Overview Pre-digital Pre-internet under *Mother tongue Digital Native 18 years old Grown Up Digital between Born in 1980 ~ 2000 (30 ~18 years old) *Early educated Digital Native 18~30 years old “Native speakers“ of the digital language. between Inseparably connected to digital technologies. *School age Digital Immigrant 30~40 years old Do not know life without internet, mobile phones, digital music players etc. over *Adult Digital Immigrant 40 years old 1970 1980 1990 2000 2010 Key Characteristics Used to receive information fast/immediately. High ability to multi-task. Used to dealing with complexity. Without technology they feel naked & incomplete. Always Always Always reachable communicating connected * Source: Marc Prensky: Digital Natives, Digital Immigrants. From On the Horizon (MCB University Press, Vol. 9 No. 5, October 2001).42 Available at: http://www.marcprensky.com/writing/prensky%20- %20digital%20natives,%20digital%20immigrants%20-%20part1.pdf. Accessed June 08, 2011
  43. 43. Digital Natives / World Map Infotainment systems of Major Automobile Companies United Kingdom USA China Matthew Harrison (21) Xiaowen (20) Tom Williams (21)43
  44. 44. Digital Native Profile _United States of America Nationality (City) USA (Los Angeles) Name Tom Williams Age 21 Sex Male Internet-Based Services Sports Fashion Entertainment Electronics44

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