0
www.outsystems.com
Mobile Second?
Create a winning mobile strategy
Mobile First
Soup Second ?
Mobile Growth
Only mobile stats in this presentation
?
Mobile Second
There’s something we should be doing before
"Thinking mobile first forces you to only keep what matters in our
websites. We have to think about usability & content be...
1 to 3 websites
100 to 300 web applications
Does Mobile First
apply to Enterprise Applications?
Enterprise Users are confortable with complexity
Surfing Working
3 seconds to get
user’s attention
8 hours per day
completing tasks
Surfing Working
Less is More More for Less
Simplicity Efficiency
1.
Enterprise Users
crave efficiency
But it is always a balancing act
between efficiency and simplicity
No place for Mobile?
10 backoffice apps in one place, on the go
Runway tarmac inspection
Hospital ward backoffice
Information decays through the nurse shift
Biomedical research laboratories
Going Mobile
1
Collect information as it appears, taking
advantage of new sensors2
Access relevant information where it is...
2.
Great opportunities
on Mobile
Identify the opportunities with
highest return
Let’s build it and they will come!
How to fit complex applications into a smartphone
Mobile Challenge
Text must remain readable
Fat fingers need big targets
Zoom kills productivity
By going smaller,
things m...
Choose the right use cases!
Go to Mobile Version
Go to Normal Website
Most follow the
normal website
version.
People have
learned to not
trust the
cho...
Too simplistic!!
Failed mobile adoption after interest surge
Positive
results
Negative
results
No
results
33%
Based on experiments at Microsoft, both intuition and expert opinion
are ...
Law of Unintended Consequences
Airbus tried to reduce huming noise,
but customers hated it.
3.
It’s easy to get it
wrong!
Specially on mobile, where
there are more constraints
How to create a
winning mobile approach?
Rich Context
Go to where your users are
UserTechnology
The car alone will not win any competitions
without a great fit with its driver
Context First
Mobile Second
4.
User context is key
for mobile approach
Define the MVMP
Minimum Viable Mobile Product
We have the users’ context
We have the right use cases
Let’s go Mobile!
UX Agile Project an example
Stakeholder
Workshops
Field Studies
Personas
Mockups
Stakeholder
Demos
Usability
Reviews
Usabi...
High-productivity platform
development and change management
Single Code Base
Fix and deploy in minutes across
all devices
"write 80% once” is achievable for
many apps, so such tools ...
5.
Hybrid/Web is perfect
for enterprise mobile
Solves, at least, 80% of mobile
challenges with a single code base
What’s the Target Device?
Different Apps per Device?
Responsive Approach
6.
Start with responsive
and optimize for mobile
Use analytics to figure out
the mobile use cases
Context First
Desktop or Mobile Second
Responsive
Track
Learn
Optimize
Mobile
or
1987
Tom Peters warns that in times of
great uncertainty you need to get
close to the customer.
He actually dictates that ...
If you’re a decider or influencer on building apps,
spend a day each trimester next to your users
meaning both customers a...
Thank You
Gonçalo Veiga
OutSystems UX Services Lead
goncalo.veiga@outsystems.com
Mobile Second @ NextStep 2014
Mobile Second @ NextStep 2014
Mobile Second @ NextStep 2014
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Mobile Second @ NextStep 2014

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From the experience in developing dozens of enterprise web and mobile applications we're forced to question a Mobile First approach for the enterprise.

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  • Mobile First is about realizing the mobile potential, embracing constraints to focus on what’s important and taking advantage of new capabilities
    Easily said. What does this mean to the enterprise? How do we turn efficient-focused apps into mobile apps? Which benefit do they bring?

    Goal: Answer these questions:
    Should customers be going mobile?
    Which apps should go mobile?
    What’s the ROI?
    How to go mobile with success (adoption)?

    Take always: to make mobile a success, you need to get close to users; to respond to users, you need high productivity; going responsive, allows you to avoid the upfront context investment and the simplistic approach
  • What is Mobile First:
    - 3 major points:
    - world is going mobile
    - focus in what’s important
    - new device capabilities

    http://assets.wheelercentre.com/static/files/assets/d56b9b31/baby-with-ipad.jpg
  • I could do like most Mobile First presentations and talk to you about all the statistics on how mobile is taking off.

    The only chart I’ll present is this one. You don’t see it, but it continues to the roof.

    There’s a mobile epidemic and it has gone airborne … and we all know what that means.
  • I think Mobile first is great. Because it puts the focus on the right place. However, it is just a excuse for something we should have been doing all along.

    Don’t get me wrong: I think mobile first is a great. And it is great because it is a great motivation for what I think we should have been doing all along.

    This is what I’m going to drill down on.
  • Mobile first is a hot topic for websites. But what about web apps?
  • Enterprise users are different.
    Killing time while waiting in some line.
    Or shopping as they see TV.

    [office picture with a lot of desktops] ???
  • For example this TAP dashboard. It’s complex, hard to understand, too much stuff. Can this be good usability??
    Well, its users love it and cannot imagine working without it. What this means is that usability means different things in different contexts.
    In the enterprise it means efficiency, error prevention,

    Should we looking at mobile first for these use cases?

    Hidden side of usability.
  • http://www.propertysolutions.com/images/new/fontbackgrounds/PS_Couch_Laptop.jpg
    http://www.addmorejuice.com/wp-content/uploads/2011/12/Business_people_working_on_computers_pe0067513.jpg

    Enterprise Users are focused in getting work done, not in browsing the web.
  • We sometimes call this the hidden side of usability.
  • 1. Enterprise world has a huge efficiency focus
    is this compatible with a mobile first approach?
  • http://www.theinclusionsolution.me/wp-content/uploads/2013/08/businesspeople-with-digital-tablet-in-meeting.jpg
  • Bank with Financial Advisor
    Pharma (Medivation) – Sales force had to use 10 different appsto get their information – we put all that into a mobile application to support them where their doing their job
    Hospital scenario – we were working on desktop for a reception, but as we explored mobility, new use cases appeared … in emergencies, receive patients in tablets.
  • Great Opportunity
    Last year at NextStep … ward … information decay … recorded at the end of a shift.

    Hospital scenario – we were working on desktop for a reception, but as we explored mobility, new use cases appeared
    Bank …
    Pharma (Medivation) – Sales force had to use 10 different appsto get their information – we put all that into a mobile application to support them where their doing their job
  • https://medium.com/design-with-sketch/a082d2b4a4c8

    Output the relevant data where it matters the most
    Put the input interface where the data occurs (BIG DATA)
    Customers want it. There’s no way around it.


    As fast as possible, Relevant as possible, as rich as possible
  • 1. Enterprise world has a huge efficiency focus
    is this compatible with a mobile first approach?
  • How to cram the app into smaller display?
  • Text harder to read
  • How do you solve putting it on mobile?
  • Ask audience if they recognize this patterm.
    Raise of hands for what each person does.
    Most probably it will be to go to the normal version.

    Is this what mobile first is?
  • A customer of ours launched the mobile version. Huge adoption problems.

    “Have you talked with the users?”
    Veredict: They can’t get anything done on the app, because it is incomplete.
    it was simplistic. Too many user profiles.

    The problem: there were many user profiles so it was pinpoint “the” correct use cases. A set of intelligent, knowledgeable people decided on them, but did not get them right.

    Surprising? Not really.
  • “Based on experiments at Microsoft,
    1/3 of ideas created a statistically significant positive change,
    1/3 produced no statistically significant difference, and
    1/3 created a statistically significant negative change.
    All of the ideas tested were thought to be good ones—but both intuition and expert opinion are extremely poor gauges of the value our ideas deliver to users.”

    -- Lean Enteprise
  • We get it wrong … a lot.
    We get it so wrong, there’s a “law” for it!!
    Law of unintended consequences is a great example of how intelligent people get it wrong when dealing with the human factor.

    Airbus actually made it worse trying to solve the problem. The human factor is very hard to handle.
  • 1. Enterprise world has a huge efficiency focus
    is this compatible with a mobile first approach?
  • Story of what’s important to the user.

    Understand what they’re trying to accomplish.
    How do they do it.
    When things occur. In howmany numbers.
    Where does it happen.
    And specially why!!

    [project manager goes to meet its users – Lusitania]

    [huge bank – no user contact]
    business analysts know all about the users. We actually left them to meet them for the first time.

  • A CIO a while back told me: we’re not doing this for the users. I came up with this metaphor then.

    Car is you application or applications. The driver is your user. Without both you’ll not win any races.
    Even worst, you have to manage the same amount of complexity, but put 1000 users in the cockpit.
    Everyone must be able to drive the car. And more importantly, you want to win races!!!

    I don’t envy your job … oh, wait! that’s my job too … damn!!

    In websites with bad usability, users leave. In applications with bad usability, where users are forced in using them, users revolt, boycott, corrupt and even quit.
    Make feedback easy
    Keep organizing and prioritizing
    Put the feedback and metrics into perspective of business goals and user general needs

    In the end, make their life easier.
    In return, they’ll make you successful!

  • http://sto-v-spb.ru/images/remont-4.jpg
  • 1. Enterprise world has a huge efficiency focus
    is this compatible with a mobile first approach?
  • Going Mobile (native way)

    Native I hear as the best experience, so let’s build the solution.
  • [one of our projects was built with great usability in mind from the start with great support from customer and users alike]
    In the end, when we touch reality, we’re still surprised.
    This project made 200 production changes in 2 weeks after launch.
  • Native I hear as the best experience, so let’s build the solution.
  • 1. Enterprise world has a huge efficiency focus
    is this compatible with a mobile first approach?
  • Should we go tablet, mobile, mini tablet, phablet maybe?
  • [Randstad had low budget and just built responsive]

    Uses analytics to pinpoint most important use cases on optimize for those scenarios.
  • 1. Enterprise world has a huge efficiency focus
    is this compatible with a mobile first approach?
  • Understand the users closely
    Develop in high productivity platform
    Start responsive and then optimize
  • Thriving on Chaos -
  • Thriving on Chaos -
  • Transcript of "Mobile Second @ NextStep 2014"

    1. 1. www.outsystems.com Mobile Second? Create a winning mobile strategy
    2. 2. Mobile First Soup Second ?
    3. 3. Mobile Growth Only mobile stats in this presentation
    4. 4. ? Mobile Second There’s something we should be doing before
    5. 5. "Thinking mobile first forces you to only keep what matters in our websites. We have to think about usability & content because people on mobile have very little time and screen space." http://www.lukew.com/ff/entry.asp?1598 You've spent tons of time and effort building your website. So when you add content, features, or functionality, you naturally focus on your website first. Wrong move. Smart businesses now think mobile first. http://www.inc.com/jeff-haden/why-small-business-should-think-mobile-first.html Why does a mobile first strategy make for a more sustainable website? Simply put, it forces the website owner to consider what content and which transactions are most essential for a mobile experience. http://www.mightybytes.com/blog/mobile-first-sustainability/
    6. 6. 1 to 3 websites 100 to 300 web applications
    7. 7. Does Mobile First apply to Enterprise Applications?
    8. 8. Enterprise Users are confortable with complexity
    9. 9. Surfing Working 3 seconds to get user’s attention 8 hours per day completing tasks
    10. 10. Surfing Working Less is More More for Less Simplicity Efficiency
    11. 11. 1. Enterprise Users crave efficiency But it is always a balancing act between efficiency and simplicity
    12. 12. No place for Mobile?
    13. 13. 10 backoffice apps in one place, on the go
    14. 14. Runway tarmac inspection
    15. 15. Hospital ward backoffice Information decays through the nurse shift
    16. 16. Biomedical research laboratories
    17. 17. Going Mobile 1 Collect information as it appears, taking advantage of new sensors2 Access relevant information where it is most valuable 3 Put it wherever customers are involved Key for BIG DATA
    18. 18. 2. Great opportunities on Mobile Identify the opportunities with highest return
    19. 19. Let’s build it and they will come!
    20. 20. How to fit complex applications into a smartphone
    21. 21. Mobile Challenge Text must remain readable Fat fingers need big targets Zoom kills productivity By going smaller, things must get bigger
    22. 22. Choose the right use cases!
    23. 23. Go to Mobile Version Go to Normal Website Most follow the normal website version. People have learned to not trust the choices made for them.
    24. 24. Too simplistic!! Failed mobile adoption after interest surge
    25. 25. Positive results Negative results No results 33% Based on experiments at Microsoft, both intuition and expert opinion are extremely poor gauges of the value our ideas deliver to users. Lean Enterprise (2014)
    26. 26. Law of Unintended Consequences Airbus tried to reduce huming noise, but customers hated it.
    27. 27. 3. It’s easy to get it wrong! Specially on mobile, where there are more constraints
    28. 28. How to create a winning mobile approach?
    29. 29. Rich Context Go to where your users are
    30. 30. UserTechnology The car alone will not win any competitions without a great fit with its driver
    31. 31. Context First Mobile Second
    32. 32. 4. User context is key for mobile approach Define the MVMP Minimum Viable Mobile Product
    33. 33. We have the users’ context We have the right use cases Let’s go Mobile!
    34. 34. UX Agile Project an example Stakeholder Workshops Field Studies Personas Mockups Stakeholder Demos Usability Reviews Usability Tests 200 production changes in 2 weeks Analysis Development Go Live
    35. 35. High-productivity platform development and change management
    36. 36. Single Code Base Fix and deploy in minutes across all devices "write 80% once” is achievable for many apps, so such tools have value even if they aren't perfect. Gartner on Mobile Technologies and Capabilities
    37. 37. 5. Hybrid/Web is perfect for enterprise mobile Solves, at least, 80% of mobile challenges with a single code base
    38. 38. What’s the Target Device?
    39. 39. Different Apps per Device?
    40. 40. Responsive Approach
    41. 41. 6. Start with responsive and optimize for mobile Use analytics to figure out the mobile use cases
    42. 42. Context First Desktop or Mobile Second Responsive Track Learn Optimize Mobile or
    43. 43. 1987 Tom Peters warns that in times of great uncertainty you need to get close to the customer. He actually dictates that every worker should go out to meet customers several times a year.
    44. 44. If you’re a decider or influencer on building apps, spend a day each trimester next to your users meaning both customers and employees.
    45. 45. Thank You Gonçalo Veiga OutSystems UX Services Lead goncalo.veiga@outsystems.com
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