WHY THE MOBILE WEB IS DISAPPOINTING END-USERSA Study Of Consumers’ Mobile Web Experiences Conducted By Equation Research On Behalf Of Gomez, Inc.Fall 2009

Mobile users have high expectations for mobile Web performance

58% of mobile phone users expect websites to load as quickly, almost as quickly or faster on their mobile phone, compared to the computer they use at home**Among adults who accessed the internet with a mobile phone in the past 12 months (n=1,001) – Gomez Mobile Web Experience Survey conducted by Equation Research

60% of mobile web users have had a problem in the past year when accessing a website on their phone**Among adults who accessed the internet with a mobile phone in the past 12 months (n=1,001) – Gomez Mobile Web Experience Survey conducted by Equation Research

Slow load time was the number one issue, experienced by almost 75% of them**Among adults who accessed the internet with a mobile phone in the past 12 months (n=602) – Gomez Mobile Web Experience Survey conducted by Equation Research

Followed by 51% who experienced a mobile site which crashed / froze / received an error**Among adults who accessed the internet with a mobile phone in the past 12 months (n=602) – Gomez Mobile Web Experience Survey conducted by Equation Research

A mobile service that is slow, or worse not functioning, negatively impacts revenue, increases cost and damages brand equity

52% of consumers are unlikely to return to a website they had trouble accessing from their phone**Among adults who accessed the internet with a mobile phone in the past 12 months (n=1,001) – Gomez Mobile Web Experience Survey conducted by Equation Research

And 40% said they’d likely visit a competitor’s mobile website instead**Among adults who accessed the internet with a mobile phone in the past 12 months (n=1,001) – Gomez Mobile Web Experience Survey conducted by Equation Research

Do you know:Is your website meeting mobile users’ expectations?Are your third parties and vendors delivering the performance and availability you expect?Does your mobile site perform and function as intended across the devices and networks your customers use?

Is your website meeting mobile users’ expectations?

Are your third parties and vendors delivering the performance and availability you expect?

Does your mobile site perform and function as intended across the devices and networks your customers use?

DON’T LEAVE THE MOBILE WEB EXPERIENCE TO CHANCEDownload the complete report "Why the Mobile Web is Disappointing End-Users" now at Gomez.comhttp://www.gomez.com/resources/whitepapers/mobile-survey-whitepaper/