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6 Best Practices For Successful Mobile Performance Monitoring<br />Stephen Pierzchala, Senior Consultant, Gomez<br />
The Year of Mobile…<br />
Key Mobile Trends<br />Mobile Web usage is growing fast<br /><ul><li>US Mobile Internet audience grew 74% between Feb. ‘07...
Daily US Mobile Web access >2X Jan 08 to 09
AT&T experienced 50x mobile data traffic increase in past 3 years</li></ul>SMS usage (texting) is growing fast<br /><ul><l...
RIM, Nokia, Microsoft and Google app stores following suit</li></ul>Sources: Mary-Meeker, Morgan Stanley; http://www.niels...
Key Mobile Trends<br />Revenue from mobile is growing fast<br /><ul><li>Shoppers spent $400m this year on merchandise usin...
North American mobile commerce sales will top $750 million in 2009
Mobile advertising is growing at a rapid pace</li></ul>Smartphones and 3G networks are changing user expectations about qu...
58% of mobile phone users expect websites to load as quickly, almost as quickly or faster on their mobile phone, compared ...
60% of mobile web users have had a problem in the past year when accessing a website on their phone*<br />*Among adults wh...
Slow load time was the number one issue, experienced by almost 75% of them*<br />*Among adults who accessed the internet w...
Mobile Performance Issues Impact The Bottom Line<br />Publisher invests heavily in new mobile application and marketing to...
Optimized Mobile Performance Drives Adoption<br />Mobile application suffers drop in page views after initial re-launch sp...
Mobile Web Uncontrolled & Unpredictable<br />Limited Visibility From End-User POV<br />Difficult To Identify & Resolve Pro...
Mobile Monitoring Best Practice # 1<br />Bring all stakeholders into the Quality of Experience (QoE) process<br />Enhance ...
Mobile Monitoring Best Practice # 2<br />Test across the entire Web application delivery chain<br />…user is NOT happy<br ...
Bad performance under load
Blocking content delivery
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6 Best Practices for Successful Mobile Web, SMS and Application Performance and Availability Monitoring and Optimization

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Are your mobile sites and applications available and performing optimally for all your end-users?

As the mobile web becomes more integral to your business, and user expectations increase, managing and monitoring mobile web application performance has become a prerequisite for success.

A recent industry survey found that 60% of mobile web users have encountered problems when accessing websites on their mobile phones in the last 12 months - with slow load time being the number one issue.

With the mobile web, your customers expect quick anytime transactions that work flawlessly. Failure to identify and resolve a slow – or worse – malfunctioning mobile service will result in a loss of customers and IT credibility.

Join Gomez senior consultant and mobile expert Stephen Pierzchala to learn:
*What growing mobile web adoption and rising customer expectations mean for IT and mobile service owners
*Best practices to identify and resolve mobile performance issues - before customers are impacted
*Tips and tricks to reduce operational costs through successful mobile performance monitoring initiatives
*Best practices to ensure mobile websites, applications and SMS initiatives perform as intended for all your end-users

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  • Photo Credit - http://www.flickr.com/photos/lucianbickerton/3858380291/sizes/l/
  • Photo Credit - http://www.flickr.com/photos/rickyromero/1357938629/sizes/l/
  • Photo Credit - http://bighugelabs.com/onblack.php?id=2497744197&size=large
  • The mobile web is growing at a rapid pace, but it is often compared to the PC web of around 1998 – full of opportunity - but a jungle with no established best practices and standards.So how do you know your mobile users are having a good experience? Often the lights are green behind the firewall but customer complaints are still coming in. To make sure your customers are having a positive experience you need full visibility into the performance and availability of your mobile initiatives - all from their perspective.Mobile monitoring solutions are often siloed and don’t leverage existing and proven web monitoring best practices and technologies. This non-integrated approach makes it difficult to identify and resolve problems – whether it’s due to the absence of object level detail or the inability to identify and pinpoint problems across traditional and mobile web components and infrastructure.
  • To deliver mobile Web applications you must use a complex set of services and layers called the “Web application delivery chain.” These services must all work together to deliver the application to the user – from datacenter to device. If any one of them has an issue your users will have a bad experience.<CLICK>What kinds of things can go wrong in this Web application delivery chain? Unfortunately, there is a long list. This slide shows examples of the various issues that can occur at any point along the chain. It’s pretty ugly, because there’s a lot that can go wrong. Some of these can occur inside your firewall, but they won’t show up on system monitoring tools.Problems happen every day. And the harsh reality is: You can get them right one day and something goes wrong the next.Your users expect you to prevent issues. If they try to visit your mobile site or run your mobile application and it doesn’t work, they hold you responsible.
  • Once recorded quickly & easily provision your tests across major national network operators across North America, Europe and Asia. With full object level detail available almost immediately optimizing mobile websites and applications has never been easier.
  • Each test features detailed performance metrics for each of the devices, geographies and networks provisioned.For example a test recorded with a Nokia N95 device profile can be provisioned in Boston on Sprint, Verizon, T-Mobile, and AT&T - and to facilitate troubleshooting a wired baseline is also available at each location.
  • Transcript of "6 Best Practices for Successful Mobile Web, SMS and Application Performance and Availability Monitoring and Optimization"

    1. 1. 6 Best Practices For Successful Mobile Performance Monitoring<br />Stephen Pierzchala, Senior Consultant, Gomez<br />
    2. 2. The Year of Mobile…<br />
    3. 3. Key Mobile Trends<br />Mobile Web usage is growing fast<br /><ul><li>US Mobile Internet audience grew 74% between Feb. ‘07 and Feb. ‘09
    4. 4. Daily US Mobile Web access >2X Jan 08 to 09
    5. 5. AT&T experienced 50x mobile data traffic increase in past 3 years</li></ul>SMS usage (texting) is growing fast<br /><ul><li>U.S. consumers sent 1 trillion text messages (SMS) in 2008 almost tripling 2007 traffic of 363 billion text messages</li></ul>Mobile app usage is growing fast<br /><ul><li>Within 1 year Apple reached 1.5 billion App Store downloads
    6. 6. RIM, Nokia, Microsoft and Google app stores following suit</li></ul>Sources: Mary-Meeker, Morgan Stanley; http://www.nielsen-online.com/emc/0904_report/nielsen-online-global-lanscapefinal1.pdf<br />
    7. 7. Key Mobile Trends<br />Revenue from mobile is growing fast<br /><ul><li>Shoppers spent $400m this year on merchandise using eBay’s iPhone application
    8. 8. North American mobile commerce sales will top $750 million in 2009
    9. 9. Mobile advertising is growing at a rapid pace</li></ul>Smartphones and 3G networks are changing user expectations about quality of mobile Web experiences<br />Smartphones expected to surge from 139M in 2008 to 295M in 2010<br />3G network speeds can be six times as fast as 2 and 2.5G predecessors<br />&quot;The iPhone is a game-changer” <br />Matt Murphy, Kleiner Perkins<br />Sources: http://www.mobilemarketer.com/cms/news/commerce/4248.html, http://www.internetretailer.com/article.asp?id=32296<br />
    10. 10. 58% of mobile phone users expect websites to load as quickly, almost as quickly or faster on their mobile phone, compared to the computer they use at home*<br />*Among adults who accessed the internet with a mobile phone in the past 12 months (n=1,001) – Gomez Mobile Web Experience Survey conducted by Equation Research<br />
    11. 11. 60% of mobile web users have had a problem in the past year when accessing a website on their phone*<br />*Among adults who accessed the internet with a mobile phone in the past 12 months (n=1,001) – Gomez Mobile Web Experience Survey conducted by Equation Research<br />
    12. 12. Slow load time was the number one issue, experienced by almost 75% of them*<br />*Among adults who accessed the internet with a mobile phone in the past 12 months (n=602) – Gomez Mobile Web Experience Survey conducted by Equation Research<br />
    13. 13. Mobile Performance Issues Impact The Bottom Line<br />Publisher invests heavily in new mobile application and marketing to drive uptake <br />Mobile application and supporting infrastructure not optimized and monitored for performance<br />
    14. 14. Optimized Mobile Performance Drives Adoption<br />Mobile application suffers drop in page views after initial re-launch spike, but page views stabilize and increase once application has been optimized for performance<br />
    15. 15. Mobile Web Uncontrolled & Unpredictable<br />Limited Visibility From End-User POV<br />Difficult To Identify & Resolve Problems<br />Siloed Mobile & Web Monitoring Solutions<br />How To Overcome Mobile Performance Challenges?<br />
    16. 16. Mobile Monitoring Best Practice # 1<br />Bring all stakeholders into the Quality of Experience (QoE) process<br />Enhance collaboration and productivity among functional teams<br />e-business/m-business executives can make a stronger case for more infrastructure support where needed<br />IT can also help e-business/m-business teams see what effect new functionalities may have on the end-user experience<br />
    17. 17. Mobile Monitoring Best Practice # 2<br />Test across the entire Web application delivery chain<br />…user is NOT happy<br />The Web Application Delivery Chain<br />Systems management tools: a “OK”<br />3rd Party/Cloud Services<br />Browsers and devices<br />Local ISP<br />Users<br />Load Balancers<br /><ul><li>Non-optimized mobile content
    18. 18. Bad performance under load
    19. 19. Blocking content delivery
    20. 20. Incorrect geo-targeted content
    21. 21. Missing content
    22. 22. Poorly performing JavaScript
    23. 23. Inconsistent CSS rendering
    24. 24. Browser/device incompatibility
    25. 25. Page size too big
    26. 26. Conflicting HTML tag support
    27. 27. Too many objects
    28. 28. Content not optimized for device</li></ul>Web Servers<br /><ul><li>Configuration errors
    29. 29. Mobile component failure
    30. 30. Application design issues
    31. 31. Code defects
    32. 32. Insufficient infrastructure</li></ul>Mobile Components<br /><ul><li>Network peering problems
    33. 33. Outages</li></ul>App Servers<br />Internet<br /><ul><li>Network resource shortage
    34. 34. Faulty content transcoding
    35. 35. SMS routing / latency issues </li></ul>MajorISP<br />DB Servers<br />Mobile Carrier<br /><ul><li>Configuration issues
    36. 36. Oversubscribed POP
    37. 37. Poor routing optimization
    38. 38. Low cache hit rate</li></ul>Storage<br />Mainframe<br />Network<br />Content DeliveryNetworks<br />Traditional zone of control<br />Zone of customer expectation<br />
    39. 39. Mobile Monitoring Best Practice # 3<br />Test and monitor from your end-users’ perspective<br />Quickly & easily provision tests on major national network operators across North America, Europe and APAC<br />Optimize mobile websites and applications across your end-users’ geographies<br />
    40. 40. Mobile Monitoring Best Practice # 3<br />Optimize mobile websites & applications across your end-users’ devices<br />Optimize mobile websites & applications across your end-users’ networks<br />
    41. 41. Mobile Monitoring Best Practice # 4<br />Share common experience management technologies, metrics and best practices across your mobile and Web initiatives<br />Mobile Applications<br />Maximize operational efficiencies by leveraging common technology, metrics & reporting, and best practices & skills across mobile and Web initiatives<br />SMS<br />Mobile Websites<br />“Traditional” Websites<br />
    42. 42. Mobile Monitoring Best Practice # 5<br />Test and monitor at a frequency to ensure you can resolve issues before end-users are impacted<br />Identify performance & availability issues before customers are impacted with dynamic, real-time alerts<br />Quickly resolve issues with object level detail & screen capture on error<br />
    43. 43. Mobile Monitoring Best Practice # 6<br />Establish a baseline for historical analysis and benchmark yourself against the competition<br />Competitor 1<br />Competitor 2<br />Baseline<br />
    44. 44. 6 Best Practices For Quality Mobile Web Experiences<br />Bring all stakeholders into the Quality of Experience (QoE) process<br />Test across the entire Web application delivery chain<br />Test and monitor from your end-users’ perspective<br />Share common experience management technologies, metrics and best practices across your mobile and Web initiatives<br />Test and monitor at a frequency to ensure you can resolve issues before end-users are impacted<br />Establish a baseline for historical analysis and benchmark yourself against the competition<br />
    45. 45. DON’T LEAVE THE MOBILE WEB EXPERIENCE TO CHANCE<br />If you are interested in finding out more, or signing-up for a two week Active Mobile XF evaluation, please contact your Account Manager or visit Gomez.com<br />
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