• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Has Real-Time Marketing Jumped the #Sharknado?
 

Has Real-Time Marketing Jumped the #Sharknado?

on

  • 1,404 views

The night the lights went out during the Super Bowl, Oreo was ready, sending out the now-famous “dunk in the dark” tweet just four minutes later. Light bulbs went on for marketers, and since then, ...

The night the lights went out during the Super Bowl, Oreo was ready, sending out the now-famous “dunk in the dark” tweet just four minutes later. Light bulbs went on for marketers, and since then, brands have tried to have their own “Oreo Moment” with every major media event from the Oscars to the Royal Baby with widely varying degrees of success. Recent real-time brand activations around the sci-fi Sharknado phenomenon produced a sea of sameness: image + clever wording = RTM. So has the idea of brands attaching themselves to trending stories jumped the shark, or the #Sharknado in this case? During Social Media Week in Chicago, the GolinHarris team took a look at the best and worst of RTM (ours and others) and explored the next generation of integrated engagement that delivers real results for brands. See how we backed up our insights with analytics and learn the value in making RTM a daily part of PR and marking plans.

Statistics

Views

Total Views
1,404
Views on SlideShare
994
Embed Views
410

Actions

Likes
0
Downloads
13
Comments
0

5 Embeds 410

http://golinharris.com 379
https://twitter.com 18
http://www.google.com 9
http://informaticablogde.blogspot.com.es 3
http://www.pulse.me 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Has Real-Time Marketing Jumped the #Sharknado? Has Real-Time Marketing Jumped the #Sharknado? Presentation Transcript

    • source: golinharris global RTM study, 2012
    • simplistic, transactional, single channel earned shared owned bought