In conjunction with the United Nations, we supported the launch of Dow’s 2015 SustainabilityGoals, which included commitments on energy, climate change, sustainable chemistry,community success, water, housing and other major issues. This involved enhancing more than50 relationships with traditional Dow adversaries in the NGO community.
Our team has helped to transform Dow’s corporate media relations initiatives, setting aside itsrecent history of treating the media with suspicion to adopt a more engaged strategy withtop-tier media.The result? Dow on-strategy media impressions have tripled, from roughly 11 million per monthin early 2006 to an average of more than 33 million per month in 2008.
With the engagement of offices all over the world, we helped Dow develop and stage Blue PlanetRun® (BPR), a new global event featuring 20 athletes (including two Dow employees) runninga non-stop relay around the world to raise awareness and funds to address the pressing globalproblem of access to clean water. In bi-annual quantitative reputation surveys, the 25 percentof respondents with some awareness of BPR ranked Dow among the world’s leading companies,creating a greater impact than any other Dow marketing or communications channel,including advertising.
Our issues and crisis communications experts have supported Dow on many fronts, includinglitigation communications, M&A support and communications on other controversies.During the two most recent issues-related spikes in media coverage, related to business-criticalcontroversies for the company, neutral to on-strategy messaging predominated on 132 of 150days of the crisis periods.
Our employee communications practice Insidedge has helped to improve employeecommunications and morale through a series of new initiatives. The “I Am the Human Element”internal campaign highlights the contributions of individual Dow employees who fulfill thecompany vision. An overwhelming 90% of employees strongly agree or agree that Dow’s effortsto build its reputation are beneficial to achieving company goals.