Your SlideShare is downloading. ×
Designing for Real-Time Marketing - SXSW 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Designing for Real-Time Marketing - SXSW 2013

2,246
views

Published on

Tyler Travitz, Digital Design Director at Golinharris, shares tips on rapid content creation and design in the age of real-time marketing. From SXSW 2013, delivered 3/10/13.

Tyler Travitz, Digital Design Director at Golinharris, shares tips on rapid content creation and design in the age of real-time marketing. From SXSW 2013, delivered 3/10/13.

Published in: Business

1 Comment
21 Likes
Statistics
Notes
No Downloads
Views
Total Views
2,246
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
1
Likes
21
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. DESIGNINGFOR REAL-TIME MARKETING Tyler Travitz Director, Interactive Design GolinHarris #RTDesign
  • 2. BEER #RTDesign
  • 3. BEER15MIN #RTDesign
  • 4. DEFINED Authentic communicationdelivered at the right time and place, with the right message, oen linked to other stimuli. #RTDesign
  • 5. OPPORTUNISTIC RTM #RTDesign
  • 6. OPPORTUNISTIC RTMCommentary on the moment #RTDesign
  • 7. OPPORTUNISTIC RTMCommentary on the moment Includes other content #RTDesign
  • 8. OPPORTUNISTIC RTMCommentary on the moment Includes other content Human driven #RTDesign
  • 9. OPPORTUNISTIC RTMCommentary on the moment Includes other content Human driven Organic #RTDesign
  • 10. RTM GOES MAINSTREAM #RTDesign
  • 11. DUNK HEARD ROUND THE WORLD #RTDesign
  • 12. #OSCARSRTM #RTDesign
  • 13. CHOBANI #RTDesign
  • 14. #OSCARSFAIL? #RTDesign
  • 15. IT WORKS3,200 U.S. Consumers #RTDesign
  • 16. IT WORKS 3,200 U.S. Consumers 1 Amplifies othermarketing efforts #RTDesign
  • 17. IT WORKS 3,200 U.S. Consumers 1 2 Amplifies other Changesmarketing efforts consumer behavior #RTDesign
  • 18. IT WORKS 3,200 U.S. Consumers 1 2 Amplifies other Changesmarketing efforts consumer behavior hp://RTMresearch.com #RTDesign
  • 19. THIS, NOT THAT #RTDesign
  • 20. #1 AUTHENTICITYThe message has to be authentic #RTDesign
  • 21. FORCING IT #RTDesign
  • 22. SHOE-IN #RTDesign
  • 23. BEARLY COVERED #RTDesign
  • 24. SIDE BY SIDE #RTDesign
  • 25. SIDE BY SIDEknow the brand #RTDesign
  • 26. SIDE BY SIDE know the brandpartner with copywriter #RTDesign
  • 27. SIDE BY SIDE know the brandpartner with copywriter get involved early #RTDesign
  • 28. SIDE BY SIDE know the brandpartner with copywriter get involved early content calendar #RTDesign
  • 29. #2 PLANNED FOR ...but not planned #RTDesign
  • 30. #2 PLANNED FOR #RTDesign
  • 31. UNFORESEEN #RTDesign
  • 32. #2 PLANNED FOR Pregame, National Anthem, Coin TossCommercials, Game, Halime Show Outcome, MVP, Winner/Loser, Power Outage, Wardrobe Malfunction #RTDesign
  • 33. DESIGNER PREP #RTDesign
  • 34. DESIGNER PREP Prepare assets #RTDesign
  • 35. DESIGNER PREP Prepare assets Establish a look #RTDesign
  • 36. DESIGNER PREP Prepare assets Establish a look1. Creates visual consistency #RTDesign
  • 37. DESIGNER PREP Prepare assets Establish a look1. Creates visual consistency 2. Faster publication #RTDesign
  • 38. #3 TIMELINESSRTM has to be timely. #RTDesign
  • 39. #3 TIMELINESS RTM has to be timely.“Now more than at any other time in history, speed and agility are decisive competitive advantages.” - David Meerman Sco Realtime Marketing & PR #RTDesign
  • 40. WORKFLOWproblem brief final solution product test design review revise #RTDesign
  • 41. WORKFLOWinsight idea create review (revise) publish #RTDesign
  • 42. COLLABORATION #RTDesign
  • 43. MISSION CONTROL“We had a mission control set up at our office withthe brand and 360i... Because the brand team wasthere, it was easy to get approvals and get it up in minutes." - Sarah Hofsteer, 360i President #RTDesign
  • 44. WHO?Account Management CreativeCommunity Managers Client Legal #RTDesign
  • 45. CHALLENGES #RTDesign
  • 46. CHALLENGESWork Quality #RTDesign
  • 47. CHALLENGESWork Quality Pixel-Pusher #RTDesign
  • 48. CHALLENGESWork Quality Pixel-Pusher Legacy #RTDesign
  • 49. BUZZ(WORD) KILLReal-Time Marketing #RTDesign
  • 50. BUZZ(WORD) KILL Marketing #RTDesign
  • 51. THANK YOU!rate it! hp://sxsw.tv/d8u @tylertravitz