12 great golf based social media cover images
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12 great golf based social media cover images and template guidelines on how to create your own social media profile images and cover images. ...

12 great golf based social media cover images and template guidelines on how to create your own social media profile images and cover images.
The online world that your golfing customers inhabit is increasingly visual. The emergence of picture sharing sites like Pinterest and Instagram are testimony to that.
Research shows that over 40% of people respond better to visual content than text content, and that 90% of information that comes to the brain is visual.
So, as nearly all your customers (by that I mean people who play golf) are on social media, it’s probably best that you take advantage of the tools on offer.
All of your social media profiles provide you with an opportunity to create and deliver great imagery related to your golf club, golf event or equipment brand.
If you are thinking that it’s simply a case of grabbing the latest photo and just posting it up, then you would be wrong.
This presentation is not about naming and shaming those who have got it wrong.
This is all about sharing some great examples, and hopefully giving you some ideas about your own social media profile and cover images.
I have chosen 12 golf based social media profiles that I think not only use great imagery to connect with golfers, but use these profiles to communicate the other social media platforms that they are using.
Remember, it’s not all about Twitter and Facebook.
Social media marketing can be confusing at the best of times, this simple guide has been created to help you understand the range of sizes and options across the different social networks.
You will see that the image sizes are given in pixels and centimeters. If you want to do some image creation or editing yourself, the centimeter measurements will come in handy when working with images and text in PowerPoint.

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12 great golf based social media cover images Presentation Transcript

  • 1. The Digital Golfer Golf Marketing Services How To Use Social Media Profiles & Covers Effectively
  • 2. It’s all about the VISUAL impact! The online world that your golfing customers inhabit is increasingly visual.The emergence of picture sharing sites like Pinterest and Instagram are testimony to that. Research shows that over 40% of people respond better to visual content than text content, and that 90% of information that comes to the brain is visual. © hoyasmeg - Flickr.com
  • 3. What looks better? Both of these Facebook posts contain the same text. But which one do you think stands out and will get noticed? Just in case you were wondering.The image and text in B was created using PowerPoint and then saving the image as 403 pixels X 403 pixels. About 2 minutes work! A B
  • 4. You do use social media – don’t you? So, as nearly all your customers (by that I mean people who play golf) are on social media, it’s probably best that you take advantage of the tools on offer. All of your social media profiles provide you with an opportunity to create and deliver great imagery related to your golf club, golf event or equipment brand.
  • 5. Which network? If you are thinking that it’s simply a case of grabbing the latest photo and just posting it up, then you would be wrong. This presentation is not about naming and shaming those who have got it wrong. This is all about sharing some great examples, and hopefully giving you some ideas about your own social media profile and cover images. Every network!
  • 6. I have chosen 12 golf based social media profiles that I think not only use great imagery to connect with golfers, but use these profiles to communicate the other social media platforms that they are using. 12 Great Examples © eMaringolo - Flickr.com Remember, it’s not all about Twitter and Facebook.
  • 7. Facebook Did you know that…   Facebook has over 1.5 billion active users   223 million users in Europe   179 million users in north America   71% of social media users who earn more than £30k / $45k use Facebook   48% of Facebook users are over the age of 30 Still not sure about Facebook?
  • 8. 1. Solheim Cup 2015
  • 9. 1. Solheim Cup 2015 This cover image works on so many levels, capturing the excitement of the event, and the unique format that provides fans to follow a team. The graphic also very neatly promotes the event sponsors as well. In my view it could be improved by changing the profile image. Adding those 4 lines of text at the bottom of the profile image has meant that the beautiful trophy is almost lost. The text below the profile image needs editing as well. It should contain the text from the profile image for maximum impact. A great example of what to put can be seen in the next profile that I have chosen.
  • 10. 2. Ryder Cup Team Europe
  • 11. 2. Ryder Cup Team Europe Just like the Solheim Cup 2015, this Facebook cover image captures the excitement of the event with a beautiful aerial shot of the 2014 venue overlaid with a victorious Paul McGinley. The profile text also displays a link to the Twitter account which is a clever way of letting your customers / fans know that you are using that platform as well.
  • 12. 3. Ryder Cup Team USA
  • 13. 3. Ryder Cup Team USA The graphical style of the USA Ryder Cup team is very different. Having lost the last few tournaments, the message here is that whoever steps up to the 1st tee on the 23rd September 2014 at Gleneagles will have the power within themselves to become a golfing legend. The tightly cropped flag and cup create a strong visual call to arms. I also like the way that the profile is using text and the page Apps to promote other social media platforms.
  • 14. 4. BMW Championship PGA Tour
  • 15. 4. BMW Championship PGA Tour I like this cover from the BMW Championship for two reasons. First off, the sponsors logo is bang up front in the profile image.The logo also appears in the cover image – no way can you be left wondering who is sponsoring this tournament. But the main reason why I included this in the list is because of the text overlay. Here’s a social media account that is clearly being updated daily, at the very least, as indicated by the message that there is 1 day to go. This is a great way to build excitement, every time you update your cover image, all your followers will get a message.This is a simple tactic for building engagement with your audience.
  • 16. 5. Loudmouth Golf
  • 17. 5. Loudmouth Golf The team at Loudmouth Golf seem to have a simple philosophy – don’t take golf too seriously. And I think this cover image does the trick nicely. Placing the images of the latest collection in thumbnails overlaid on a course photograph is a neat trick, as is the use of the only image of a golfer as the main focus. I also like the profile image which just reinforces the concept that Loudmouth stands for FUN!
  • 18. Twitter Did you know that…   There are 36 million active accounts   53% of Twitter users are female   6% are over the age of 45 (great for connecting with the juniors!)   71% of users are from North America and the UK   That’s about 25.56 million people – some of those play golf! Still not sure about Twitter?
  • 19. 6. Royal Liverpool Golf Club When compiling this review it was surprising how few Twitter accounts that I looked had created anything of real interest. Using this iconic image of the final leaderboard at the 2013 Open Championship is a great way of connecting Hoylake with their hosting of The Open 2014. I also like the use of hash tags within the profile text to aid their performance in search results.
  • 20. 7.Volvik This cover image for Volvik is simplicity in itself.Volvik make a range of brightly colored golf balls.That’s what they do. If you are left in any doubt after viewing this account you probably need glasses.
  • 21. YouTube Did you know that…   YouTube gets more than 1 billion visits per month   More than 1 billion hours of video watched every   One UK based golf pro has:   15,145 subscribers to hisYouTube Channel   188 videos uploaded   1,312,884 video views Still not sure aboutYouTube?
  • 22. 8.The First Tee This is possibly my favourite of all the social media cover images in this review.The First Tee is a golf foundation that aims to introduce kids to golf, and teaches fantastic life lessons, and they get to play a sport too. This image captures the excitement and fun that kids can have, though if that was my boy in orange on the left, I think I might be a bit upset! Whoever set this account up on YouTube has also cleverly connected other social media accounts to the profile – the icons in the bottom right corner are live links.
  • 23. 9. European Tour The European Tour channel on YouTube has delivered just like the BMW Championship account on Facebook. Here is a well managed account that is updating the cover image on a regular basis.This one is bang up to date as the Alfred Dunhill Links Championship is being played at the time of writing. As with First Tee, the profile settings have been updated with links to a number of social media accounts.
  • 24. 10. Ladies European Tour The Ladies European TourYouTube page has a great cover image. Not only have they updated it with a image that invokes the recent victory in the Solheim Cup, they have cleverly cropped it, so that the tour logo appears neatly next to the live links to their website and other social media accounts. A neat trick in telling a story and encouraging the visitor to discover more on other platforms.
  • 25. Pinterest Did you know that…   There are over 70 million Pinterest uses   Pinterest images are now delivered as search results on Bing   Average spend per order via Pinterest $160   Average time spent on Pinterest per visit 14.2 minutes   Pinterest is the 4th largest provider of site traffic, after Google, Facebook and Twitter Still not sure about Pinterest?
  • 26. 11. Callaway The reason that I have selected this account is that if you look closely, many of the boards have a cover image that contains a Callaway product / logo.
  • 27. 12. Not In The Pro Shop OK – hands up, I’m a bit biased on this last suggestion because Not In The Pro Shop is a blog that I run. The reason why I have put this forward is that I’m using a ‘sticky’ pin to provide an extra layer of branding for people who discover my pins. There is not a lot more that you can do on Pinterest, but it’s surprising how frequently this simple trick is over- looked.
  • 28. Profile & Cover Images Templates Social media marketing can be confusing at the best of times, this simple guide has been created to help you understand the range of sizes and options across the different social networks. You will see that the image sizes are given in pixels and centimeters. If you want to do some image creation or editing yourself, the centimeter measurements will come in handy when working with images and text in PowerPoint.
  • 29. Twitter Profile User Interface Recent Images 90px x 90px Tweet 140 characters Profile picture 81px x 81px 2.14cm x 2.14cm Header Image 520px x 260px 13.76cm x 6.88cm Visible area dependent on screen resolution 90% of viewers see this 78 pixels 67% of viewers see this 204 pixels 43% of viewers see this 247 pixels 21% of viewers see this 284 pixels
  • 30. Pinterest Profile Pinterest Board Profile Profile text = approx 200 characters including spaces Image 160 px x 165 px or 4.23 cm x 4.36 cm Big thumbnail 220 px x 150 px or 5.82 cm x 3.96 cm Thumbnails 50 px x 50 px or 1.32 cm x 1.32 cm
  • 31. LinkedIn Cover Cover photo 646 pixels x 220 pixels 17.09 cm x 5.82 cm Horizontal logo 100 px x 60 px 2.64cm x 1.58 cm Thumbnail 180 px x 100 px 4.76 cm x 2.91 cm Shared link title 230 characters of editable text
  • 32. LinkedIn Careers Careers cover photo 974 pixels x 238 pixels 25.77 cm x 6.29 cm
  • 33. LinkedIn Products & Services Products & Services banner 624 pixels x 220 pixels 16.51 cm x 5.82 cm Products title = 100 characters Product description = 2000 characters Product image 100 px x 80 px or 2.64 cm x 2.11 cm
  • 34. Facebook Cover Image Cover photo size 851 pixels x 315 pixels 22.51cm x 8.33 cm Facebook Cover Image 210 pixels 5.55 cm App Images 111 x 74 pixels 2.93 x 1.96 cm Profile text = max 255 characters including spaces Profile image 4.23 cm x 4.23 cm Upload as 4.76 cm x 4.76 cm
  • 35. Google+ Cover photo size 851 pixels x 315 pixels 22.51cm x 8.33 cm Profile picture Circumference 120 pixels or 3.17 cm Square content 84 px x 84 px or 2.22 cm x 2.22 cm Use this space to put your call to action Profile picture Circumference 83 pixels or 2.19 cm This is the bottom 12% of the responsive cover photo
  • 36. YouTube Branded Channel Video Thumbnail 288px x 162px 7.62cm x 4.28cm 90% of viewers see this Title Description Channel Information Mapable Header 970px x 150px 25.66cm x 3.96cm Profile image 55px x 55px or 1.45cm x 1.45cm Featured Video 640px x 390px 67% of viewers see this 43% of viewers see this
  • 37. Sometimes when you play golf you need a caddy to select the right clubs Social media marketing can be like that – think of us as your caddy
  • 38. We help you make the right selections The Digital Golfer team are specialists in using social media and digital marketing to create awareness and generate demand. Our range of services will help you build a stronger marketing presence and deliver greater results for you and your partners. David@TheDigitalGolfer.com | Phone: +44 330 7000 100 | Web:TheDigitalGolfer.com | @GolferMarketing