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Career branding 5 x5

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Learn how to brand and communicate your own career effectively in 10 easy steps!

Learn how to brand and communicate your own career effectively in 10 easy steps!

Published in: Social Media, Business, Technology
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  • 1. The Shotgun Method And why you should be avoiding it
  • 2. Shotgun Method 0 Have you ever applied to 100 jobs online hoping for real results? 0 Do you think this method is sustainable for your career?
  • 3. This is where your apps go…
  • 4. Ready, Aim, Miss…….. 0 ”I am going to blast content out into the world in the hopes of hitting interested customers” 0 a wide spread of applications to cover as much ground as possible, like a shotgun
  • 5. Common Recruiter Complaints
  • 6. Too Many Clichés Drive? Commitment? Can’t explain you to others
  • 7. Stand Out With Your Brand
  • 8. A Brand is…. Unique
  • 9. Brand It’s time to apply smarter
  • 10. The 5 x 5 Brand Method 5 Steps of 5 Steps of Building Brand Communicating Brand
  • 11. The 5 x 5 Brand Method 0 Develop Seamless Self-Brand 0 Fuse Purpose & Skills 0 Better Communicate “You” 0 Develop Memorable Story 0 Attract Business Interest
  • 12. Focus On You… • Take a personal day • Devote time to self discover • Structure your identity • Write everything down
  • 13. Take Notes
  • 14. Let’s Build Your Own Secret Sauce yumm y
  • 15. 1 2 3 Your Goal
  • 16. Unearthing Your Brand Beneath You’re going to start by discovering your HOW and then work backwards to the core your WHY.
  • 17. “WHY” is the heart of your brand
  • 18. Step 1 Discover Strengths – The How
  • 19. Your Two Skillsets Professional (learned) Personal (natural)
  • 20. What are you good at naturally? • Gallup’s Strengths Finder tool helps you locate your general abilities • Achieving, planning, creating, collaborating etc. • 170 Questions (click picture) • 3rd Party assessment of abilities leads to deeper insights • Better Understanding of Self Click the pic for Strengths Finder
  • 21. …After the Questionnaire 0 Copy top 5 strengths 0 Read about them 0 (click picture) 0 Highlight insights Click the pic to learn about your skills
  • 22. Connect Professional and Natural Skills
  • 23. Connect The Dots Personal Skills Communication Teamwork Professional Skills PowerPoint, Presentations Project Management Achiever Budgeting Ideation Design
  • 24. Step 2 Discover Purpose – The Why
  • 25. 0 Why do you keep preforming despite pressure and stress? 0 What end result do you bring business? 0 What do you keep coming back to?
  • 26. Your Two Brand Purposes Business Personal
  • 27. Business Purpose (Mad Libs) I am driven to help ____________________ by business or industry increasing ____________________ with my hard business metric unique ability ____________________ , skillset or ability resulting in ____________________ and result increased business value.
  • 28. Personal Purpose 0 Think of activities and things you like to do or make 0 Ask yourself “WHY?” five times to drill down deeper 0 Eventually you will hover over a few key points
  • 29. With Purpose, Skills Come Alive
  • 30. Your Skill Set Becomes Packaged
  • 31. Recruiters Can See The Big Picture
  • 32. You’ve Begun To Shape Your Brand…
  • 33. Step 3 Brainstorming & Concept Formation
  • 34. Make a (handwritten) Strengths Finder Skills Professional Skills Business Purpose Personal Purpose Master Sheet
  • 35. My (simple) Master Sheet 0 Strengths Finder Skills - Relator, Ideation, Adaptability, Empathy, Connectedness (plus information) 0 Professional Skills - Brand Building, Segmentation, Marketing, Strategy, Research, Analysis, Ideation, Design, Presenting 0 Business Purpose - I am driven to help medium size companies in X industry to develop loyal, repeat fans by cultivating and leveraging brand to drive sales and communicate a company's unique value. 0 Personal Purpose - I am dedicated to helping people communicate effectively by enlightening them to linguistic phenomenon, brand building insights and the innovation process.
  • 36. Brainstorming GOALS 0 Discover Insights 0 Find Unseen Connections 0 Develop Birds Eye View 0 Connect WHY to HOW
  • 37. Post-its Session Stick up your strengths, purposes, ideas, drives and organize them! Can you make sense of them?
  • 38. Voice Record Your Brand Use Post-its to Help You Explain Your Brand With A Recorder in 2min. 1min. 30sec. Then Listen.
  • 39. Ask For Help What are my strengths? Ask for feedback to gain a deeper understanding of how people perceive you
  • 40. Step 4 Landor’s Visual Brand Driver
  • 41. Develop Your Brand’s Visual Elements
  • 42. Understand Yourself Visually 0 Choose 9 images that you believe best describe your brand, career and personality 0 The process will help you understand and visualize your brand elements and its perceptions
  • 43. The Visual Brand Driver System 9 images that form a brick, with each image being drawn from a specific category Make one for yourself and have others make one for you. Internal and External perceptions – do they match?
  • 44. What Do The Pics Say About You? Write insights on your master sheet
  • 45. Step 5 Position Statement, Slogan & Packaging
  • 46. Let’s Tie Your Brand Together…
  • 47. …Polish The Seams
  • 48. Your Slogan 0 Simple Rules of Slogan Building 0 5 Words Max 0 Germanic Words Only! Click the pic for example slogans 0 Canine vs. Dog 0 Achieve vs. Win 0 Connect purpose and your brand value 0 Your slogan should not be applicable to any/thing/one else – test it out 0 Prepare for frustration 0 Example Slogans – click pic My Slogan Curiosity. Armed & Lethal
  • 49. Slogan Exercise 0 Ask Yourself: 0 What is your core strength that drives all others? 0 What is your god particle? 0 What do you value the most that you want business to gain from?
  • 50. Position Statement 0 Use your master sheet 0 Work on your business purpose 0 What end business metric will you influence? 0 What exact type of business or industry will you target? Why? Purpose?
  • 51. Pick a Brand Story 0 Choose a poignant, memorable life story or lesson you’ve learned that spurned your core brand development 0 A Story overcoming challenges and showing growth 0 Use the story as a bridge to introduce yourself and what your brand offers businesses
  • 52. Pick Two Brand Hobbies 0 2 Hobbies to reinforce and demonstrate your drive 0 Ex. I’m curious and a self- starter: I’ve taught myself 8 languages. 0 Use these as a bridge to explain how your purpose permeates both professional and personal aspects of your life
  • 53. Finalize Your Master Sheet
  • 54. Now You’ve Developed Yourself
  • 55. Next Learn How To Communicate Your Brand
  • 56. In Phase B…
  • 57. Ok, You Know You’re Cool
  • 58. Can You Convince Others?
  • 59. Let’s Demonstrate Your Value
  • 60. Step 1 Develop Advertising Material
  • 61. Advertise Yourself 0 Demonstrate that you understand your brand 0 Prove you know what people are looking for 0 Let’s do an advertising exercise…
  • 62. Cisco Advertisement Template
  • 63. Cisco Advertisement Template Left Side Product Strengths, Abilities and Qualifications (HOW) Right Side Brand Value and Promise with punchy emotional twist (WHY)
  • 64. Advertisement Template ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
  • 65. Advertisement Template ! ! ! ! ! !
  • 66. Your Turn!
  • 67. Step 2 Perfect LinkedIn Profile
  • 68. Why Linkedin? Slogan / Brand Skills Use your Linkedin profile to explain your brand, its value to other professionals and the skills and experience used to realize the brand promise
  • 69. Summary Section Introduce Brand Story Tactics 0 No Longer than 500 words 0 Utilize Story Format 0 Stress Brand Not Skills or Experience 0 Slogan, Brand Value, Positioning Statement 0 Story of Brand Development 0 End with professional Skillset – list top skills
  • 70. Worth 1000 Words Professional Picture Tactics • The First Element on Your Page • Please Smile  • No Selfies • Approachable Expressions
  • 71. Collect Endorsements Evidence of Your Skills Tactics 0 Reciprocity 0 Endorse Others Frequently and Meaningfully 0 People are more likely to help you if you help them first
  • 72. Collect Recommendations Evidence of Your Brand Value Tactics 0 Plan to recommend two close friends tomorrow! 0 People are more likely to help you if you help them first 0 Tell them what language to use, keeping them to brand narrative
  • 73. Step 3 Develop Brand Website
  • 74. Website – The New Business Card 0 Order of Operations Click picture to see my example website 0 0 0 0 0 0 0 0 0 Brand Slogan Brand Promises Brand Value Brand Story Paragraph Drive / Purpose Skills and Experience Recommendations Portfolio Fresh Content – demonstrate field knowledge
  • 75. Research Competition Though Leaders Follow an Example 0 Research websites of though leaders in your industry 0 How do they format their website? 0 What do they stress? 0 What elements/content strategy do they use? 0 Learn from them - Imitation is the best form of flattery
  • 76. Step 4 Create Visual Resume
  • 77. Visualize Brand Story Show, Don’t Tell Tactic 0 Make content digestible and accessible 0 Not meant to stand alone 0 Enhances all other career marketing materials
  • 78. Free Online Services Online Services 0 re.vu 0 vizualize.me 0 www.visualcv.com 0 resumup.com 0 sliderocket.com
  • 79. Step 5 Produce Video Resume
  • 80. YouTube Video Resume Tactic 0 Video is the most engaging and convincing form of media 0 No Longer than 2 mins 0 Create multiple videos Click pic to see my example resume and use youtube to youtube links, building a menu system (click picture for example)
  • 81. Now You Have The Tools
  • 82. But, Remember
  • 83. Don’t Apply With A Shotgun
  • 84. Apply With A Sniper Rifle
  • 85. Apply With Your Brand

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